Exam 10: Alternative Marketing

POP is short for "Place on Page," an Internet advertising term to designate an ad placement.

Budgets for product placements and branded entertainment have increased for the following reasons,except:

The newest and most expensive in-store marketing tactic now in use is LED point-of-purchase displays at the end of store aisles.

The use of branded entertainment increased sharply with the rise of reality television shows.

To be effective,a point-of-purchase (POP)display must clearly communicate the price of the product.

During the incubation stage of buzz marketing,the product is being used by a few innovators or trendsetters.

In most cases there is a symbolic meaning behind a brand that links individuals to a brand community and to other owners of the brand.

An effective way of measuring the impact of point-of-purchase displays is to use:

Static point-of-purchase displays are on their way out.Retailers want:

The original and most widespread form of video game advertising is:

Digital media within a retail store now offers retailers the opportunity to customize messages to fit particular retail stores and even the aisle within the store.

Guerilla marketing is also known as word-of-mouth marketing.

In a survey of consumers,the biggest impact on clothing purchases was in-store advertising.

Funds devoted to in-store marketing is:

Branded entertainment:

Traditional mass media advertising faces many challenges with companies cutting expenditures on these traditional media.The Internet:

The following are new combination point-of-purchase approaches,except:

Preconditions of buzz marketing include the following,except:

A major advantage of using branded entertainment is:

The most common reason retailers do not use POP displays furnished by manufacturers is that the displays are made of corrugated cardboard and therefore tend to wear out quickly.