Exam 10: Alternative Marketing

The Word of Mouth Marketing Association encourages companies that use their employees to generate buzz marketing through posing as a customer to be honest and share both their positive and negative thoughts about the company's products.

A company can enhance the development of brand communities by sponsoring events that bring brand owners together,such as Cam Jeep.

Branded entertainment is the ultimate demonstration of brand loyalty and brand devotion.

One reason brand communities form is that the owners of the brand all tend to have common characteristics and common lifestyles.

The following are reasons retailers do not use point-of-purchase displays furnished by manufacturers,except:

Identify the different forms of video game advertising.

Retailers want point-of-purchase displays that will:

A POP display usually has only about three-tenths of a second to capture a customer's attention.

The concept of guerilla marketing was created by:

Guerilla marketing involves interacting with consumers to create excitement that will spread by word-of-mouth communications.

The best,most effective POP displays utilize the following techniques,except:

Buzz marketing can be compared to a virus.The inoculation stage:

Digital media within a retail store offers retailers the opportunity to:

One key advantage of brand placement is:

Word-of-mouth marketing is also known as:

Buzz marketing can be compared to a virus,consisting of three stages: inoculation,introduction,and infection.

The term advergames refers to the placement of ads and products in video games.

Advertisers believe that product placements lead to increased brand awareness and a more positive attitude toward the brand.

Contacting consumers at places such as farmer's markets,bluegrass festivals,city-wide garage sales,flea markets,craft shows,stock car races is :

The goal of alternative media programs is to identify new places where a consumer's path intersects with a brand's presence.