Exam 9: E-active Marketing

The most well-known social network sites are Facebook and MySpace.

Viral marketing is a form of interactive marketing.

Consumers are more accepting of a consumer-generated ad than ads produced by a company and its advertising agency.

Viral marketing relies on:

To be successful,an e-mail marketing program must be integrated with the Web site's content management system and the customer relationship management system.

24-hour availability is an example of a convenience incentive that can be used to attract people to an e-commerce site.

Software,Internet incompatibilities,and technical problems make international e-commerce more difficult.

In terms of international e-commerce,large merchandise is normally shipped by:

Many companies use freight forwarders for large international shipments.

In developing an e-mail marketing campaign,it is usually a good idea to use a micro-site URL rather than direct individuals to the company's main site and front page.

Google's success is due primarily to the quality of the products offered on its Web site.

Incentives that can be used to encourage consumers to make online purchases include all of the following,except:

Many of today's consumers rely heavily on the Internet to research products,to shop,to make comparisons,and to read consumer-generated reviews of products.

What is meant by the term e-active marketing?

The largest category of online advertising is:

Since the early 1990s,budgets for online advertising have steadily increased.

When goods and services are sold on the Internet,the approach to marketing is known as:

Search engine optimization (SEO)is the process of placing advertisements on search sites.

E-mail campaigns are best suited for:

Posting a firm's Web address on a shopping bag used to carry merchandise sold at a brick-and-mortar store is a form of: