Question 1

What is viral marketing and what are the keys to a successful viral campaign?

Accepted Answer

Preparing a marketing message that in so

Question 2

The top global cyber shopping category is travel.The second highest category is:

Accepted Answer

A)  travel 
B)  office, home, and garden 
C)  computer hardware/software 
D)  apparel 
A)  travel 
B)  office, home, and garden 
C)  computer hardware/software 
D)  apparel

Question 3

When Tide offers tips on how to get tough stains out of clothes,which type of incentive is being used?

Accepted Answer

A)  financial 
B)  convenience 
C)  value-added 
D)  supportive 
A)  financial 
B)  convenience 
C)  value-added 
D)  supportive

Question 4

All of the following statements are true about blogs,except:

Accepted Answer

A)  blogs are often tied in with viral marketing campaigns 
B)  blogs have been created on a wide range of topics 
C)  some blogs permit visitors to post comments, others do not 
D)  blogs are a powerful means of spreading word-of-mouth communications about a product 
A)  blogs are often tied in with viral marketing campaigns 
B)  blogs have been created on a wide range of topics 
C)  some blogs permit visitors to post comments, others do not 
D)  blogs are a powerful means of spreading word-of-mouth communications about a product

Question 5

Web analytics should be used to monitor the following actions of an e-mail campaign,except:

Accepted Answer

A)  percentage of individuals from the e-mail campaign who accessed the Web site 
B)  the type of e-mail that was the most successful at getting individuals to respond 
C)  what individuals did at the Web site 
D)  where the individuals went within the Web site 
A)  percentage of individuals from the e-mail campaign who accessed the Web site 
B)  the type of e-mail that was the most successful at getting individuals to respond 
C)  what individuals did at the Web site 
D)  where the individuals went within the Web site

Question 6

Marketing messages passed from one individual to another through some form of Internet technology is:

Accepted Answer

A)  interactive marketing 
B)  cyberbranding 
C)  viral marketing 
D)  brand spiraling 
A)  interactive marketing 
B)  cyberbranding 
C)  viral marketing 
D)  brand spiraling

Question 7

A firm's database is the best source for developing an e-mail subscription list for an e-mail newsletter.

Accepted Answer

A) True 
 B)False

Question 8

In terms of e-commerce,a value-added incentive is used to cause consumers to change purchasing habits in the short term,so that convenience incentives can attract them to change long term buying habits.

Accepted Answer

A) True 
 B)False

Question 9

To maintain it initial rapid growth and to build brand strength,Google began using print and radio advertising.

Accepted Answer

A) True 
 B)False

Question 10

Brand spiraling is using:

Accepted Answer

A)  various online advertising techniques to develop a brand 
B)  interactive marketing methods to build Web traffic 
C)  traditional media to promote and attract customers to a Web site 
D)  viral and permission marketing coupled with database technologies 
A)  various online advertising techniques to develop a brand 
B)  interactive marketing methods to build Web traffic 
C)  traditional media to promote and attract customers to a Web site 
D)  viral and permission marketing coupled with database technologies

Question 11

In order to ensure a positive brand image is developed through a company-sponsored blog,it is important to monitor and filter out negative comments made by customers.

Accepted Answer

A) True 
 B)False

Question 12

Interactive marketing is:

Accepted Answer

A)  developing marketing messages that create two-way communication with customers 
B)  providing interactive games for customers to play 
C)  the ability of a Web site to visually display a product, such as clothes on a person 
D)  when customers give permission for marketers to send e-mails and other types of correspondence to them 
A)  developing marketing messages that create two-way communication with customers 
B)  providing interactive games for customers to play 
C)  the ability of a Web site to visually display a product, such as clothes on a person 
D)  when customers give permission for marketers to send e-mails and other types of correspondence to them

Question 13

The largest category of online advertising expenditures is for spots on search engines.

Accepted Answer

A) True 
 B)False

Question 14

If a company has a print catalog,it is important for the Web catalog to match the print catalog.

Accepted Answer

A) True 
 B)False

Question 15

The three incentives that must be present for consumers to consider a purchase online are financial incentives,convenience incentives,and price incentives.

Accepted Answer

A) True 
 B)False

Question 16

Companies use interactive marketing to accomplish all of the following objectives,except:

Accepted Answer

A)  generate sales 
B)  enhance brand loyalty 
C)  build an e-mail list 
D)  develop sponsorship programs 
A)  generate sales 
B)  enhance brand loyalty 
C)  build an e-mail list 
D)  develop sponsorship programs

Question 17

On its Web site,Barnes & Nobles highlights the cause-related work the company has performed,which is an example of which component of e-commerce?

Accepted Answer

A)  catalog 
B)  customer service 
C)  public relations 
D)  shopping cart 
A)  catalog 
B)  customer service 
C)  public relations 
D)  shopping cart

Question 18

Many of the online exchanges and auctions are intermediary companies that simply match buyers and sellers.

Accepted Answer

A) True 
 B)False

Question 19

A reduced price,an introductory price,and e-coupons used to encourage someone to make an online purchase are:

Accepted Answer

A)  quality incentives 
B)  financial incentives 
C)  convenience incentives 
D)  value-based incentives 
A)  quality incentives 
B)  financial incentives 
C)  convenience incentives 
D)  value-based incentives

Question 20

The high usage of search engines to locate products,brands,and companies has led to changes in the Web design,primarily

Accepted Answer

A)  the use of Web analytics 
B)  development of strong brand identity on the opening page of the Web site 
C)  an increase in the number of payment options 
D)  designing each page fully because individuals may be sent to any page on the Web page 
A)  the use of Web analytics 
B)  development of strong brand identity on the opening page of the Web site 
C)  an increase in the number of payment options 
D)  designing each page fully because individuals may be sent to any page on the Web page

What is viral marketing and what are the keys to a successful viral campaign?

The top global cyber shopping category is travel.The second highest category is:

When Tide offers tips on how to get tough stains out of clothes,which type of incentive is being used?

All of the following statements are true about blogs,except:

Web analytics should be used to monitor the following actions of an e-mail campaign,except:

Marketing messages passed from one individual to another through some form of Internet technology is:

A firm's database is the best source for developing an e-mail subscription list for an e-mail newsletter.

In terms of e-commerce,a value-added incentive is used to cause consumers to change purchasing habits in the short term,so that convenience incentives can attract them to change long term buying habits.

To maintain it initial rapid growth and to build brand strength,Google began using print and radio advertising.

Brand spiraling is using:

In order to ensure a positive brand image is developed through a company-sponsored blog,it is important to monitor and filter out negative comments made by customers.

Interactive marketing is:

The largest category of online advertising expenditures is for spots on search engines.

If a company has a print catalog,it is important for the Web catalog to match the print catalog.

The three incentives that must be present for consumers to consider a purchase online are financial incentives,convenience incentives,and price incentives.

Companies use interactive marketing to accomplish all of the following objectives,except:

On its Web site,Barnes & Nobles highlights the cause-related work the company has performed,which is an example of which component of e-commerce?

Many of the online exchanges and auctions are intermediary companies that simply match buyers and sellers.

A reduced price,an introductory price,and e-coupons used to encourage someone to make an online purchase are:

The high usage of search engines to locate products,brands,and companies has led to changes in the Web design,primarily

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 9: E-active Marketing

What is viral marketing and what are the keys to a successful viral campaign?

The top global cyber shopping category is travel.The second highest category is:

When Tide offers tips on how to get tough stains out of clothes,which type of incentive is being used?

All of the following statements are true about blogs,except:

Web analytics should be used to monitor the following actions of an e-mail campaign,except:

Marketing messages passed from one individual to another through some form of Internet technology is:

A firm's database is the best source for developing an e-mail subscription list for an e-mail newsletter.

In terms of e-commerce,a value-added incentive is used to cause consumers to change purchasing habits in the short term,so that convenience incentives can attract them to change long term buying habits.

To maintain it initial rapid growth and to build brand strength,Google began using print and radio advertising.

Brand spiraling is using:

In order to ensure a positive brand image is developed through a company-sponsored blog,it is important to monitor and filter out negative comments made by customers.

Interactive marketing is:

The largest category of online advertising expenditures is for spots on search engines.

If a company has a print catalog,it is important for the Web catalog to match the print catalog.

The three incentives that must be present for consumers to consider a purchase online are financial incentives,convenience incentives,and price incentives.

Companies use interactive marketing to accomplish all of the following objectives,except:

On its Web site,Barnes & Nobles highlights the cause-related work the company has performed,which is an example of which component of e-commerce?

Many of the online exchanges and auctions are intermediary companies that simply match buyers and sellers.

A reduced price,an introductory price,and e-coupons used to encourage someone to make an online purchase are:

The high usage of search engines to locate products,brands,and companies has led to changes in the Web design,primarily

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters