Question 1

The majority of all Web traffic begins at at:

Accepted Answer

A)  a company's front page 
B)  an individuals e-mail site 
C)  a neutral site 
D)  a search engine 
A)  a company's front page 
B)  an individuals e-mail site 
C)  a neutral site 
D)  a search engine

Question 2

More than half of the households in the United States shop regularly on the Internet.

Accepted Answer

A) True 
 B)False

Question 3

According to BizRateResearch,the most effective financial incentive is:

Accepted Answer

A)  price discounts 
B)  contests and sweepstakes 
C)  free gifts 
D)  free shipping 
A)  price discounts 
B)  contests and sweepstakes 
C)  free gifts 
D)  free shipping

Question 4

E-commerce is selling goods or services on the Internet.

Accepted Answer

A) True 
 B)False

Question 5

In business-to-business markets,the number of hits at a b-to-b Web site is directly related to the amount of money spent on advertising and sales promotions.

Accepted Answer

A) True 
 B)False

Question 6

A company-sponsored blog can provide the following benefits,except:

Accepted Answer

A)  it can ease a shopper's fear about purchasing from a particular company 
B)  the comments on the blog give individuals an idea of how the company treats its customers 
C)  since it is controlled by the company, the company is able to censor negative comments 
D)  the blog can provide a means for the company to release information 
A)  it can ease a shopper's fear about purchasing from a particular company 
B)  the comments on the blog give individuals an idea of how the company treats its customers 
C)  since it is controlled by the company, the company is able to censor negative comments 
D)  the blog can provide a means for the company to release information

Question 7

The following are the primary reasons individuals are reluctant to shop on the Internet,except:

Accepted Answer

A)  seller opportunism 
B)  cost of merchandise 
C)  security concerns 
D)  privacy issues 
A)  seller opportunism 
B)  cost of merchandise 
C)  security concerns 
D)  privacy issues

Question 8

FAQ stands for "frequently answered queries."

Accepted Answer

A) True 
 B)False

Question 9

Research by ComScore Networks suggests the average visitor to a blog spends over twice as much time online as the average web user that does not visit blogs.

Accepted Answer

A) True 
 B)False

Question 10

The best and most effective search engine optimization (SEO)method is:

Accepted Answer

A)  paid search insertions on search engines 
B)  paid banner ads on other companies' Web sites 
C)  identification through the natural, or organic, emergence of a site on a search engine 
D)  paid search ads 
A)  paid search insertions on search engines 
B)  paid banner ads on other companies' Web sites 
C)  identification through the natural, or organic, emergence of a site on a search engine 
D)  paid search ads

Question 11

To be on the first page or top 10 sites on a search engine when a product or information is sought requires optimizing content,optimizing programing,and code that will be picked up the search engines.Even with these steps,it can take months or years to get to the top of the search.

Accepted Answer

A) True 
 B)False

Question 12

The e-commerce component most directly affected by security concerns is:

Accepted Answer

A)  interstitial advertising 
B)  the catalog 
C)  the shopping cart 
D)  payment programs 
A)  interstitial advertising 
B)  the catalog 
C)  the shopping cart 
D)  payment programs

Question 13

Cyberbait is a lure or type of attraction designed to bring people to a Web site.

Accepted Answer

A) True 
 B)False

Question 14

Cultural adaptation software has been developed that:

Accepted Answer

A)  performs a literal translation of an English Web site into other languages 
B)  adapts Web sites to new countries 
C)  cross sells merchandise to major customers 
D)  reduces international spam 
A)  performs a literal translation of an English Web site into other languages 
B)  adapts Web sites to new countries 
C)  cross sells merchandise to major customers 
D)  reduces international spam

Question 15

Smaller,niche social network sites provide companies with a greater opportunity to match target markets than do more general social network sites such as MySpace or Facebook.

Accepted Answer

A) True 
 B)False

Question 16

What is interactive marketing and what are the primary interactive marketing programs?

Accepted Answer

Interactive marketing is the development

Question 17

Viral marketing is:

Accepted Answer

A)  the use of non-traditional media to promote a companies Web site 
B)  a form of database marketing 
C)  preparing a marketing message that is in some way passed on from one individual to another 
D)  using a virus to spread a marketing message 
A)  the use of non-traditional media to promote a companies Web site 
B)  a form of database marketing 
C)  preparing a marketing message that is in some way passed on from one individual to another 
D)  using a virus to spread a marketing message

Question 18

Brand spiraling is the practice of using interactive media to promote and attract consumers to an on-line Web site.

Accepted Answer

A) True 
 B)False

Question 19

Three types of incentives can be used to encourage customers to make online purchases: financially-based incentives,convenience-based incentives,and price-based incentives.

Accepted Answer

A) True 
 B)False

Question 20

Firms can reduce costs when customers order over the Internet in the following ways,except:

Accepted Answer

A)  lower production costs in manufacturing the product 
B)  reduced shipping costs since the customer pays for shipping 
C)  decreased labor costs in stocking or re-stocking shelves 
D)  lower sales costs since sales people are not used for the transaction 
A)  lower production costs in manufacturing the product 
B)  reduced shipping costs since the customer pays for shipping 
C)  decreased labor costs in stocking or re-stocking shelves 
D)  lower sales costs since sales people are not used for the transaction

The majority of all Web traffic begins at at:

More than half of the households in the United States shop regularly on the Internet.

According to BizRateResearch,the most effective financial incentive is:

E-commerce is selling goods or services on the Internet.

In business-to-business markets,the number of hits at a b-to-b Web site is directly related to the amount of money spent on advertising and sales promotions.

A company-sponsored blog can provide the following benefits,except:

The following are the primary reasons individuals are reluctant to shop on the Internet,except:

FAQ stands for "frequently answered queries."

Research by ComScore Networks suggests the average visitor to a blog spends over twice as much time online as the average web user that does not visit blogs.

The best and most effective search engine optimization (SEO)method is:

To be on the first page or top 10 sites on a search engine when a product or information is sought requires optimizing content,optimizing programing,and code that will be picked up the search engines.Even with these steps,it can take months or years to get to the top of the search.

The e-commerce component most directly affected by security concerns is:

Cyberbait is a lure or type of attraction designed to bring people to a Web site.

Cultural adaptation software has been developed that:

Smaller,niche social network sites provide companies with a greater opportunity to match target markets than do more general social network sites such as MySpace or Facebook.

What is interactive marketing and what are the primary interactive marketing programs?

Viral marketing is:

Brand spiraling is the practice of using interactive media to promote and attract consumers to an on-line Web site.

Three types of incentives can be used to encourage customers to make online purchases: financially-based incentives,convenience-based incentives,and price-based incentives.

Firms can reduce costs when customers order over the Internet in the following ways,except:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 9: E-active Marketing

The majority of all Web traffic begins at at:

More than half of the households in the United States shop regularly on the Internet.

According to BizRateResearch,the most effective financial incentive is:

E-commerce is selling goods or services on the Internet.

In business-to-business markets,the number of hits at a b-to-b Web site is directly related to the amount of money spent on advertising and sales promotions.

A company-sponsored blog can provide the following benefits,except:

The following are the primary reasons individuals are reluctant to shop on the Internet,except:

FAQ stands for "frequently answered queries."

Research by ComScore Networks suggests the average visitor to a blog spends over twice as much time online as the average web user that does not visit blogs.

The best and most effective search engine optimization (SEO)method is:

To be on the first page or top 10 sites on a search engine when a product or information is sought requires optimizing content,optimizing programing,and code that will be picked up the search engines.Even with these steps,it can take months or years to get to the top of the search.

The e-commerce component most directly affected by security concerns is:

Cyberbait is a lure or type of attraction designed to bring people to a Web site.

Cultural adaptation software has been developed that:

Smaller,niche social network sites provide companies with a greater opportunity to match target markets than do more general social network sites such as MySpace or Facebook.

What is interactive marketing and what are the primary interactive marketing programs?

Viral marketing is:

Brand spiraling is the practice of using interactive media to promote and attract consumers to an on-line Web site.

Three types of incentives can be used to encourage customers to make online purchases: financially-based incentives,convenience-based incentives,and price-based incentives.

Firms can reduce costs when customers order over the Internet in the following ways,except:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters