Exam 18: The Mass Media

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Outline interpretive approaches to mass media.

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By exposing various deviants and showcasing the police and the law,along with model citizens,the media reinforce cultural ideas about who is deserving of rewards and who is deserving of punishments.What does this accomplish?

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Todd is really upset by the messages he is interpreting from prime-time television.According to the textbook,what action could he take that will effectively interrupt or stop the messages he receives?

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Which of the following terms is used to signify the fact that humans now live in a world dominated by mass media?

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On prime-time television,in which of the following roles do women predominate?

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Jimmy now remotely programs his home PVR from work using a downloaded "app." What enables him to do this?

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When the cell phone was invented,Josh was ten years old.Approximately what age is he today?

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Damien strongly believes that media support the interests of the elite.Which theory do his ideas reflect?

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What two countries have been the most outspoken on the issue of American domination on the Internet?

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Approximately what percentage of their time do Canadians spend interacting with various media today?

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What body is charged with overseeing Canada's broadcasting and telecommunications systems?

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According to functionalists,what are the four functions of the mass media?

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What is media convergence? Why is it taking place?

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How do mass media promote inequalities in society?

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Compare and contrast functionalist and conflict theories on media effects.

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Which theoretical approach examines the ways that mass media contribute to economic inequality?

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