Question 1

What is cultural imperialism? Illustrate your answer.

Accepted Answer

Cultural imperialism refers to the pract

Question 2

What media corporation has been criticized for using its considerable power to launch "Fox News North" and promote right-wing ideological interests?

Accepted Answer

A)  Shaw Communications Inc. 
B)  Rogers Communications Inc. 
C)  Quebecor Inc. 
D)  CTVglobemedia Inc. 
A)  Shaw Communications Inc. 
B)  Rogers Communications Inc. 
C)  Quebecor Inc. 
D)  CTVglobemedia Inc.

Question 3

According to functionalists,the mass media encourage conformity by devoting attention to crime,criminals,and deviance.

Accepted Answer

A) True 
 B)False

Question 4

British sociologist Stuart Hall believes that people are not empty vessels into which the media pour a defined assortment of beliefs,values,and ideas.Rather,audience members take an active role in consuming the products of the mass media.

Accepted Answer

A) True 
 B)False

Question 5

Why is it possible that the human mind and the human body are extensions of mass media?

Accepted Answer

A)  because many people are heavily influenced by the media they consume 
B)  because many people have increasing access to "virtual" technologies 
C)  because humans are creating technologies that may soon yield the first cyborgs 
D)  because most humans are now connected through the World Wide Web 
A)  because many people are heavily influenced by the media they consume 
B)  because many people have increasing access to "virtual" technologies 
C)  because humans are creating technologies that may soon yield the first cyborgs 
D)  because most humans are now connected through the World Wide Web

Question 6

Andrew faithfully reads his subscription to Maclean's magazine and The National Post as a way of staying informed about life in Canada.In doing this,what is Andrew a part of?

Accepted Answer

A)  an imagined community 
B)  a Canadian fantasy 
C)  a simulated reality 
D)  a national web 
A)  an imagined community 
B)  a Canadian fantasy 
C)  a simulated reality 
D)  a national web

Question 7

Maria can now watch live television on her new android phone,as well as play music and film her friends.What is Maria engaging in with this technology?

Accepted Answer

A)  narrowcasting 
B)  vertical integration 
C)  horizontal integration 
D)  media convergence 
A)  narrowcasting 
B)  vertical integration 
C)  horizontal integration 
D)  media convergence

Question 8

LMNO Corporation owns a coliseum,a hockey team,several magazines and newspapers,a television network,and various retail outlets.Which of the following concepts does LMNO Corporation exemplify?

Accepted Answer

A)  cross-media control 
B)  media conglomeration 
C)  media convergence 
D)  multimedia concentration 
A)  cross-media control 
B)  media conglomeration 
C)  media convergence 
D)  multimedia concentration

Question 9

Which social theorist argues that mass media should be studied in terms of the intentions of those who produced it,along with the interpretations of those who consume it?

Accepted Answer

A)  Marshall McLuhan 
B)  Noam Chomsky 
C)  Elizabeth Cole 
D)  Stuart Hall 
A)  Marshall McLuhan 
B)  Noam Chomsky 
C)  Elizabeth Cole 
D)  Stuart Hall

Question 10

The television program 60 Minutes refused to broadcast a damaging interview with a former Philip Morris executive because the tobacco company threatened the network with legal action.According to Herman and Chomsky,what does this case illustrate?

Accepted Answer

A)  negative journalism 
B)  currying favour 
C)  advertising 
D)  flak 
A)  negative journalism 
B)  currying favour 
C)  advertising 
D)  flak

Question 11

Families have relinquished a great deal of control over the transmission of values,beliefs,and norms to the mass media.What are media engaged in when they take on this role?

Accepted Answer

A)  coordination 
B)  entertainment 
C)  social control 
D)  socialization 
A)  coordination 
B)  entertainment 
C)  social control 
D)  socialization

Question 12

James and Andrew created an Internet application they called Shazam that will allow millions of people to download music for free without using a central server.What is this phenomenon indicative of?

Accepted Answer

A)  the growth of lateral disintegration 
B)  evidence of media diffusion 
C)  evidence of Internet democratization 
D)  the spread of cultural colonization 
A)  the growth of lateral disintegration 
B)  evidence of media diffusion 
C)  evidence of Internet democratization 
D)  the spread of cultural colonization

Question 13

From a sociological perspective,what are some of the positive and negative aspects of the growing concentration of media ownership and their vertical and horizontal integration?

Accepted Answer

From a sociological perspective, the gro

Question 14

What is the two-step flow of communication?

Accepted Answer

The two-step flow of communication is a

Question 15

What is at stake when there is numerical underrepresentation and a biased portrayal of minority groups in the mass media?

Accepted Answer

When there is numerical underrepresentat

Question 16

What is the "new media frontier"?

Accepted Answer

The "new media frontier" refers to the e

Question 17

Habir argues passionately that media consumers are not cultural dopes or passive robots.Which theoretical perspective on mass media are his views in line with?

Accepted Answer

A)  functionalism 
B)  conflict theory 
C)  interpretive approaches 
D)  postmodern approaches 
A)  functionalism 
B)  conflict theory 
C)  interpretive approaches 
D)  postmodern approaches

Question 18

According to the textbook,what is the potential effect of the Internet on the mass media for those able to access it?

Accepted Answer

A)  The Internet can make mass media more democratic. 
B)  The Internet can make mass media free of user-pay costs. 
C)  The Internet can make mass media more partisan. 
D)  The Internet can make mass media more flexible. 
A)  The Internet can make mass media more democratic. 
B)  The Internet can make mass media free of user-pay costs. 
C)  The Internet can make mass media more partisan. 
D)  The Internet can make mass media more flexible.

Question 19

Which theorist said that mass media are extensions of the human body and human mind?

Accepted Answer

A)  Jean Baurdillard 
B)  Pierre Bourdieu 
C)  Marshall McLuhan 
D)  Michel Foucault 
A)  Jean Baurdillard 
B)  Pierre Bourdieu 
C)  Marshall McLuhan 
D)  Michel Foucault

Question 20

How do mass media produce inequality?

Accepted Answer

A)  by showing people step-by-step procedures for acting in inequitable ways 
B)  by having ownership and control of media concentrated in a small number of hands 
C)  by providing avenues for people to act competitively against others 
D)  by having programming that rewards some people and disadvantages others 
A)  by showing people step-by-step procedures for acting in inequitable ways 
B)  by having ownership and control of media concentrated in a small number of hands 
C)  by providing avenues for people to act competitively against others 
D)  by having programming that rewards some people and disadvantages others

Exam 18: The Mass Media

What is cultural imperialism? Illustrate your answer.

What media corporation has been criticized for using its considerable power to launch "Fox News North" and promote right-wing ideological interests?

According to functionalists,the mass media encourage conformity by devoting attention to crime,criminals,and deviance.

British sociologist Stuart Hall believes that people are not empty vessels into which the media pour a defined assortment of beliefs,values,and ideas.Rather,audience members take an active role in consuming the products of the mass media.

Why is it possible that the human mind and the human body are extensions of mass media?

Andrew faithfully reads his subscription to Maclean's magazine and The National Post as a way of staying informed about life in Canada.In doing this,what is Andrew a part of?

Maria can now watch live television on her new android phone,as well as play music and film her friends.What is Maria engaging in with this technology?

LMNO Corporation owns a coliseum,a hockey team,several magazines and newspapers,a television network,and various retail outlets.Which of the following concepts does LMNO Corporation exemplify?

Which social theorist argues that mass media should be studied in terms of the intentions of those who produced it,along with the interpretations of those who consume it?

The television program 60 Minutes refused to broadcast a damaging interview with a former Philip Morris executive because the tobacco company threatened the network with legal action.According to Herman and Chomsky,what does this case illustrate?

Families have relinquished a great deal of control over the transmission of values,beliefs,and norms to the mass media.What are media engaged in when they take on this role?

James and Andrew created an Internet application they called Shazam that will allow millions of people to download music for free without using a central server.What is this phenomenon indicative of?

From a sociological perspective,what are some of the positive and negative aspects of the growing concentration of media ownership and their vertical and horizontal integration?

What is the two-step flow of communication?

What is at stake when there is numerical underrepresentation and a biased portrayal of minority groups in the mass media?

What is the "new media frontier"?

Habir argues passionately that media consumers are not cultural dopes or passive robots.Which theoretical perspective on mass media are his views in line with?

According to the textbook,what is the potential effect of the Internet on the mass media for those able to access it?

Which theorist said that mass media are extensions of the human body and human mind?

How do mass media produce inequality?

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