Exam 18: The Mass Media

Explain how viewers or audience members influence mass media.

Which of the following statements best reflects a working-lass woman's evaluation of a television sitcom?

Many forms of mass media provide people with pleasure,relaxation,and short-term escape from their problems and worries.What function of media does this reflect?

Chelsea wears clearly labelled brand-name clothing and makes sure that everyone is aware that she owns an iPhone,a PVR,and a Toyota Yaris.What does her behaviour illustrate?

Sandra is convinced that mass media is nothing but a profit-generating machine controlled by the elite.Which theory do her ideas reflect?

Xavier is angry that most of the content available on the Internet is from a single source and,through various media sources,he urges people to create their own Web content.What is Xavier fighting against?

Chrissy carefully monitors what her three-year-old daughter is watching on television,ensuring that she is only watching non-violent shows that teach important values like sharing,cooperation,acceptance of diversity,and so on.What function of media is Chrissy engaging?

According to the textbook,what is the largest media giant in Canada,based on revenue?

What do we call information that is transmitted from a single source to a large impersonal audience?

Michael is planning to run for mayor of his city,and he has been avidly consuming old television footage from the Kennedy-Nixon presidential debate in 1960.Michael is determined to use television media as effectively as Kennedy did.Whose services should he seek out for this plan?

Which of the following made the coordination of time and the establishment of just six time zones across Canada possible?

Which of the following theories focuses on the importance of media as a stress reliever in ways that maintain the social order?

Through Canadian-controlled radio and television,the government ensures that Canadians have access to important national issues,values,and culture.In this situation,what function of media is the government engaging?

Jean decides to find an alternative source to run her exposé on the Apex Mine and,once published,both she and the magazine that published the story come under attack by publicists for the mine,who try to discredit her and the magazine.What is this process known as?

Are mass media audiences active or passive? Incorporate British sociologist Stuart Hall's views into your response.

When opinion leaders evaluate media messages,this is an example of step 1 in the two-step flow of communication.

Ownership of the mass media has become more widely distributed over time.

Which of the following is one of the major factors in the rise of mass media?

Award-winning author Saul Bellow (1964)stated that "a scandal [is] after all a sort of service to the community." Which of the following ideas does this statement reflect?

In Andrea Press and Elizabeth Cole's study of attitudes toward abortion,which of the following groups had the most consistently cohesive views?