Exam 3: Insights Into Social Media Storms

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Triggers basically are the reasons for which people give their reactions and a part of their reactions are their intentions to do something. For example, incidents such as when customer had to face a harm from products or when the company is alleged to be involved in something that is considered as a social failure (e.g., Poor working conditions of companies) can be regarded as triggers of an SMS. After being incited from such triggers customers then decide about their intention at a social media platform which could be for example, an intention to talk about the incidents, take revenge against a brand, sabotage a brand/company.

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Social media storm has quite a few properties and among them the property an issue that doesn't seem right seems to have more importance. The reason is if an issue that doesn't create a violation of normative human standards, then there is lesser probability that the individual will feel any urge for any type of action including a trivial post at social media platform. If there is no post/information/data then there would be no ingredient for any event to occur let alone social media storm.

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Data is considered to be the most valuable resource on earth bypassing the long-standing material object gold, oil. Movies, science fiction television series are demonstrating the significance of data in human life. Fictions come into reality within a very short span of time at least our experiences endorse this so we can say that the way the significance of data are portrayed in those fictions would be a reality soon. Some of those predictions already become a reality if we look at the data driven and data dependent technologies and or products and their use in our life. For example, just imagine the data driven technologies such as mobile communication technologies, computing technologies, health care and their significance in our life.