Exam 5: Managerial Framing of Risks and Opportunities

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✓ Is the company trusted or mistrusted in general?
✓ Who does the social media storm hit?
✓ Is the social media storm ongoing or reversible?
✓ Who and what caused the social media storm?
✓ Was the social media storm intented or unintented?
✓ How is the power relationship between the company and the opponent individuals, who started the social media storm?
✓ Which types of media are involved, traditional, social or both?

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Mental frames develop from factors such as education, social class, upbringing, professional training, norms, and practices, which become integral parts of how managers view the world.

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Framing a social media storm as a threat may actually be useful to some extent because it increases people's alertness and allocates more resources to the problem. But because framing a social media storm as an opportunity opens up for more divergent thinking and new perspectives, it is then an advantage to reframe it as an opportunity to use corporate resources more effectively. Thus, opportunity framing is not always better than threat framing; the art is to time and balance the competing frames right.