Question 1

William Benoit's theory of image restoration offers a number of strategies to repair reputations. Among these are:

Accepted Answer

A)  Denial. 
B)  Evading responsibility. 
C)  Outright lying. 
D)  Attacking the accuser. 
A)  Denial. 
B)  Evading responsibility. 
C)  Outright lying. 
D)  Attacking the accuser.

Question 2

Research methods and analysis are irrelevant for PR.

Accepted Answer

A) True 
 B)False

Question 3

Following the food and toy scandal involving China, the government took which of the following actions?

Accepted Answer

A)  Executed the head of their FDA for accepting bribes. 
B)  Hired top public relations teams. 
C)  Performed damage control before the 2008 Olympics. 
D)  All of the above. 
A)  Executed the head of their FDA for accepting bribes. 
B)  Hired top public relations teams. 
C)  Performed damage control before the 2008 Olympics. 
D)  All of the above.

Question 4

The "Chappaquiddick principle" advises that there is never a good time to tell bad news, but the sooner you do, the better.

Accepted Answer

A) True 
 B)False

Question 5

A common strategy in image restoration is attacking the accuser.

Accepted Answer

A) True 
 B)False

Question 6

In a symmetrical model, communication runs from the organization and from the public to the organization regarding attitudes and behaviors.

Accepted Answer

A) True 
 B)False

Question 7

There are substantive turf wars between PR and advertising.

Accepted Answer

A) True 
 B)False

Question 8

Torie Clarke said "You can put lipstick on a pig, but it is still a pig."

Accepted Answer

A) True 
 B)False

Question 9

Bernays defined the job of public relations as:

Accepted Answer

A)  Image restoration. 
B)  Press agentry. 
C)  Engineering public ponsent. 
D)  Analyzing publics. 
A)  Image restoration. 
B)  Press agentry. 
C)  Engineering public ponsent. 
D)  Analyzing publics.

Question 10

Edward Bernays referred to public relations as propaganda in the early 20th century.

Accepted Answer

A) True 
 B)False

Question 11

Spin means using full disclosure and not manipulating the public's opinion.

Accepted Answer

A) True 
 B)False

Question 12

The Excellence Report attempted to identify best practices in public relations.

Accepted Answer

A) True 
 B)False

Question 13

Operation Iraqi Freedom was a U.S. effort to explain the war on terror through:

Accepted Answer

A)  Top-secret documents. 
B)  Embedded journalists. 
C)  Special events on bases. 
D)  Then Secretary Rumsfeld's speeches. 
A)  Top-secret documents. 
B)  Embedded journalists. 
C)  Special events on bases. 
D)  Then Secretary Rumsfeld's speeches.

Question 14

Denial is a common strategy used by individuals who have been accused of wrongdoing, but often they later confess and use mortification as a strategy.

Accepted Answer

A) True 
 B)False

Question 15

The advertising budgets are growing at a rate of three times greater than public relations budgets.

Accepted Answer

A) True 
 B)False

Question 16

According to the professors James and Larissa Grunig, marketing is concerned with products, services, and consumer markets whereas public relations is concerned with:

Accepted Answer

A)  Educational functions for the public. 
B)  All relevant publics of that organization. 
C)  Product placement. 
D)  Video news releases. 
A)  Educational functions for the public. 
B)  All relevant publics of that organization. 
C)  Product placement. 
D)  Video news releases.

Question 17

Grunig and Hunt (1984) established four models to describe the types of public relations in the United States. Identify those models that do belong in their four types:

Accepted Answer

A)  Press agentry. 
B)  Two-way symmetrical. 
C)  Two-way asymmetrical. 
D)  Three-way mass communication. 
A)  Press agentry. 
B)  Two-way symmetrical. 
C)  Two-way asymmetrical. 
D)  Three-way mass communication.

Question 18

According to Grunig and Hunt, press agentry/publicity and public information are both two-way models of PR.

Accepted Answer

A) True 
 B)False

Question 19

The movie An Inconvenient Truth was an attempt by Al Gore to initiate a worldwide conversation about climate change.

Accepted Answer

A) True 
 B)False

Question 20

Matt Shaw, the vice president of the Council of Public Relations, said which two of the following?

Accepted Answer

A)  "Advertising should merge with PR." 
B)  "When advertising grows up it wants to be public relations." 
C)  There "is a lot of coveting (and more) of our turf." 
D)  "Public relations is more sophisticated than advertising." 
A)  "Advertising should merge with PR." 
B)  "When advertising grows up it wants to be public relations." 
C)  There "is a lot of coveting (and more) of our turf." 
D)  "Public relations is more sophisticated than advertising."

William Benoit's theory of image restoration offers a number of strategies to repair reputations. Among these are:

Research methods and analysis are irrelevant for PR.

Following the food and toy scandal involving China, the government took which of the following actions?

The "Chappaquiddick principle" advises that there is never a good time to tell bad news, but the sooner you do, the better.

A common strategy in image restoration is attacking the accuser.

In a symmetrical model, communication runs from the organization and from the public to the organization regarding attitudes and behaviors.

There are substantive turf wars between PR and advertising.

Torie Clarke said "You can put lipstick on a pig, but it is still a pig."

Bernays defined the job of public relations as:

Edward Bernays referred to public relations as propaganda in the early 20th century.

Spin means using full disclosure and not manipulating the public's opinion.

The Excellence Report attempted to identify best practices in public relations.

Operation Iraqi Freedom was a U.S. effort to explain the war on terror through:

Denial is a common strategy used by individuals who have been accused of wrongdoing, but often they later confess and use mortification as a strategy.

The advertising budgets are growing at a rate of three times greater than public relations budgets.

According to the professors James and Larissa Grunig, marketing is concerned with products, services, and consumer markets whereas public relations is concerned with:

Grunig and Hunt (1984) established four models to describe the types of public relations in the United States. Identify those models that do belong in their four types:

According to Grunig and Hunt, press agentry/publicity and public information are both two-way models of PR.

The movie An Inconvenient Truth was an attempt by Al Gore to initiate a worldwide conversation about climate change.

Matt Shaw, the vice president of the Council of Public Relations, said which two of the following?

Introduction to Persuasion in Everyday Practices

Rhetorical Scholars: Perspectives on Rhetoric

Audiences: Social Scientists Address Needs, Attitudes, and Beliefs

Language: the Code of Persuasion

Messages: Verbal and Nonverbal Support

Political Communication: Mediated Constructions

Legal Communication: Persuasion in Court

Religion and Persuasion

Art As Persuasion: Visual Rhetoric

Advertising: Integrated Marketing Communication IMC

Filters

Exam 11: Public Relations: Engineering Public Consent

William Benoit's theory of image restoration offers a number of strategies to repair reputations. Among these are:

Research methods and analysis are irrelevant for PR.

Following the food and toy scandal involving China, the government took which of the following actions?

The "Chappaquiddick principle" advises that there is never a good time to tell bad news, but the sooner you do, the better.

A common strategy in image restoration is attacking the accuser.

In a symmetrical model, communication runs from the organization and from the public to the organization regarding attitudes and behaviors.

There are substantive turf wars between PR and advertising.

Torie Clarke said "You can put lipstick on a pig, but it is still a pig."

Bernays defined the job of public relations as:

Edward Bernays referred to public relations as propaganda in the early 20th century.

Spin means using full disclosure and not manipulating the public's opinion.

The Excellence Report attempted to identify best practices in public relations.

Operation Iraqi Freedom was a U.S. effort to explain the war on terror through:

Denial is a common strategy used by individuals who have been accused of wrongdoing, but often they later confess and use mortification as a strategy.

The advertising budgets are growing at a rate of three times greater than public relations budgets.

According to the professors James and Larissa Grunig, marketing is concerned with products, services, and consumer markets whereas public relations is concerned with:

Grunig and Hunt (1984) established four models to describe the types of public relations in the United States. Identify those models that do belong in their four types:

According to Grunig and Hunt, press agentry/publicity and public information are both two-way models of PR.

The movie An Inconvenient Truth was an attempt by Al Gore to initiate a worldwide conversation about climate change.

Matt Shaw, the vice president of the Council of Public Relations, said which two of the following?

Introduction to Persuasion in Everyday Practices

Rhetorical Scholars: Perspectives on Rhetoric

Audiences: Social Scientists Address Needs, Attitudes, and Beliefs

Language: the Code of Persuasion

Messages: Verbal and Nonverbal Support

Political Communication: Mediated Constructions

Legal Communication: Persuasion in Court

Religion and Persuasion

Art As Persuasion: Visual Rhetoric

Advertising: Integrated Marketing Communication IMC

Filters