Question 1

Before an organization begins to design its distribution strategy, it is important that it consider which of the following factors?

Accepted Answer

A)  market coverage 
B)  positioning and image 
C)  motivation of intermediaries 
D)  all of above 
A)  market coverage 
B)  positioning and image 
C)  motivation of intermediaries 
D)  all of above D

Question 2

Elena Uko has found that one of the main inconveniences of working with online intermediaries is:

Accepted Answer

A)  there is too much time spent on customer communication 
B)  that there is no customer communication involved 
C)  customer communication is too complex 
D)  there are language problems 
A)  there is too much time spent on customer communication 
B)  that there is no customer communication involved 
C)  customer communication is too complex 
D)  there are language problems B

Question 3

Travel agencies perform distinct functions that pertain to a company's distribution system. Which of the following is NOT one of them?

Accepted Answer

A)  Distribution and sales network 
B)  Reservations and ticketing 
C)  Information provision and travel counseling 
D)  Welcoming guests in a resort 
A)  Distribution and sales network 
B)  Reservations and ticketing 
C)  Information provision and travel counseling 
D)  Welcoming guests in a resort D

Question 4

The National Brotherhood of Skiers (NBS) tends to attract which market segment?

Accepted Answer

A)  African-American 
B)  Latinos 
C)  Baby Boomers 
D)  Skiers aged between 20 and 30 
A)  African-American 
B)  Latinos 
C)  Baby Boomers 
D)  Skiers aged between 20 and 30

Question 5

An alliance is a partnership formed when two or more organizations combine _______________ through a contractual agreement that allows them to overcome each other's weaknesses by benefiting from each other's strengths.

Accepted Answer

A)  strategies 
B)  forces 
C)  finances 
D)  resources 
A)  strategies 
B)  forces 
C)  finances 
D)  resources

Question 6

In Kerala, India the Airbnb concept is echoed in what trend?

Accepted Answer

A)  sharing economy 
B)  homestays 
C)  bed and breakfast 
D)  shortbreaks 
A)  sharing economy 
B)  homestays 
C)  bed and breakfast 
D)  shortbreaks

Question 7

Convention and meeting planners are important intermediaries for which travel sector?

Accepted Answer

A)  leisure 
B)  skiers 
C)  adventure 
D)  business 
A)  leisure 
B)  skiers 
C)  adventure 
D)  business

Question 8

The OTA sector is becoming increasingly consolidated. For example, in 2015, Expedia purchased which company for about $1.3 billion?

Accepted Answer

A)  TUI 
B)  Thomas Cook 
C)  Orbitz Worldwide 
D)  Expedia 
A)  TUI 
B)  Thomas Cook 
C)  Orbitz Worldwide 
D)  Expedia

Question 9

Which of the following is NOT seen by TUI as an advantage of a vertical marketing system?

Accepted Answer

A)  controlling the end-to-end customer journey 
B)  growth is accelerated 
C)  significant corporate and operational synergies 
D)  each company in the system can maximize its own success 
A)  controlling the end-to-end customer journey 
B)  growth is accelerated 
C)  significant corporate and operational synergies 
D)  each company in the system can maximize its own success

Question 10

What is the primary purpose of a distribution system?

Accepted Answer

A)  to determine the specific needs and wants of the customer 
B)  to provide an adequate framework for making a company's product or service available to customers 
C)  to help with pricing goods and services 
D)  to create and maintain high sales volumes 
A)  to determine the specific needs and wants of the customer 
B)  to provide an adequate framework for making a company's product or service available to customers 
C)  to help with pricing goods and services 
D)  to create and maintain high sales volumes

Question 11

While running his own business, K.P. Francis works as a consultant for who?

Accepted Answer

A)  Kerala's tourism industry 
B)  topnotch hotels 
C)  hospitals in Kerala 
D)  one-star hotels 
A)  Kerala's tourism industry 
B)  topnotch hotels 
C)  hospitals in Kerala 
D)  one-star hotels

Question 12

The sharing economy has led to the phenomenon of ………………… on services like Uber and Airbnb, where customers themselves are rated in addition to businesses.

Accepted Answer

A)  customer reviews 
B)  Tripadvisor 
C)  two-way reviews 
D)  one-way reviews 
A)  customer reviews 
B)  Tripadvisor 
C)  two-way reviews 
D)  one-way reviews

Question 13

Why are consumers attracted to the sharing economy?

Accepted Answer

A)  lower prices 
B)  better accessibility 
C)  great flexibility 
D)  all of the above 
A)  lower prices 
B)  better accessibility 
C)  great flexibility 
D)  all of the above

Question 14

The NBS Summit is the largest gathering of skiers and riders among all US ski conventions. What is the primary focus?

Accepted Answer

A)  snowboarding 
B)  ski races 
C)  socializing 
D)  business meetings 
A)  snowboarding 
B)  ski races 
C)  socializing 
D)  business meetings

Question 15

What type of intermediary is Elena Ulko's company?

Accepted Answer

A)  a travel agent 
B)  a tour operator 
C)  a meeting planner 
D)  none of the above 
A)  a travel agent 
B)  a tour operator 
C)  a meeting planner 
D)  none of the above

Question 16

What market do tour operators typically focus on?

Accepted Answer

A)  the senior market 
B)  the leisure market 
C)  the business travellers 
D)  those visiting friends and relatives 
A)  the senior market 
B)  the leisure market 
C)  the business travellers 
D)  those visiting friends and relatives

Question 17

G Adventures in Toronto has chosen to target which segment for its tours?

Accepted Answer

A)  young, adventurous individuals 
B)  old, adventurous individuals 
C)  young, unadventurous individuals 
D)  Baby Boomers 
A)  young, adventurous individuals 
B)  old, adventurous individuals 
C)  young, unadventurous individuals 
D)  Baby Boomers

Question 18

An organization can consider three broad distribution strategy choices. Which of the following is NOT one of them?

Accepted Answer

A)  intensive distribution 
B)  exclusive distribution 
C)  vertical distribution 
D)  selective distribution 
A)  intensive distribution 
B)  exclusive distribution 
C)  vertical distribution 
D)  selective distribution

Question 19

You are considering becoming a franchisee to a popular restaurant chain. Based on what you are reading in the text, please select the most accurate statement from the list below.

Accepted Answer

A)  Franchisees seldom run more than one franchise 
B)  A franchiser grants franchisees the right to engage in offering, selling, or distributing their goods or services under any marketing format 
C)  A franchiser grants franchisees the right to engage in offering, selling, or distributing their goods or services under its marketing format 
D)  Services are seldom provided to franchisees for free and they must adhere to strict guidelines 
A)  Franchisees seldom run more than one franchise 
B)  A franchiser grants franchisees the right to engage in offering, selling, or distributing their goods or services under any marketing format 
C)  A franchiser grants franchisees the right to engage in offering, selling, or distributing their goods or services under its marketing format 
D)  Services are seldom provided to franchisees for free and they must adhere to strict guidelines

Question 20

From the following list, select those who are marketing intermediaries.
i. corporate travel managers
ii. travel specialists
iii. travel agents
iv. tour operators

Accepted Answer

A)  i and ii 
B)  i, ii, and iv 
C)  i, ii, iii, and iv 
D)  iii and iv 
A)  i and ii 
B)  i, ii, and iv 
C)  i, ii, iii, and iv 
D)  iii and iv

Before an organization begins to design its distribution strategy, it is important that it consider which of the following factors?

Elena Uko has found that one of the main inconveniences of working with online intermediaries is:

Travel agencies perform distinct functions that pertain to a company's distribution system. Which of the following is NOT one of them?

The National Brotherhood of Skiers (NBS) tends to attract which market segment?

An alliance is a partnership formed when two or more organizations combine _______________ through a contractual agreement that allows them to overcome each other's weaknesses by benefiting from each other's strengths.

In Kerala, India the Airbnb concept is echoed in what trend?

Convention and meeting planners are important intermediaries for which travel sector?

The OTA sector is becoming increasingly consolidated. For example, in 2015, Expedia purchased which company for about $1.3 billion?

Which of the following is NOT seen by TUI as an advantage of a vertical marketing system?

What is the primary purpose of a distribution system?

While running his own business, K.P. Francis works as a consultant for who?

The sharing economy has led to the phenomenon of ………………… on services like Uber and Airbnb, where customers themselves are rated in addition to businesses.

Why are consumers attracted to the sharing economy?

The NBS Summit is the largest gathering of skiers and riders among all US ski conventions. What is the primary focus?

What type of intermediary is Elena Ulko's company?

What market do tour operators typically focus on?

G Adventures in Toronto has chosen to target which segment for its tours?

An organization can consider three broad distribution strategy choices. Which of the following is NOT one of them?

You are considering becoming a franchisee to a popular restaurant chain. Based on what you are reading in the text, please select the most accurate statement from the list below.

From the following list, select those who are marketing intermediaries. i. corporate travel managers ii. travel specialists iii. travel agents iv. tour operators

Todays Marketing Environment

Understanding Todays Consumer

Digital Marketing

The Marketing Plan

The Tourism and Hospitality Product

Pricing

The Role of Advertising and Sales Promotions

Public Relations and Personal Selling

Role of Customer Service in Marketing

Marketing Research

Tourism Marketing Ethics

Filters

Exam 7: Distribution

Before an organization begins to design its distribution strategy, it is important that it consider which of the following factors?

Elena Uko has found that one of the main inconveniences of working with online intermediaries is:

Travel agencies perform distinct functions that pertain to a company's distribution system. Which of the following is NOT one of them?

The National Brotherhood of Skiers (NBS) tends to attract which market segment?

An alliance is a partnership formed when two or more organizations combine _______________ through a contractual agreement that allows them to overcome each other's weaknesses by benefiting from each other's strengths.

In Kerala, India the Airbnb concept is echoed in what trend?

Convention and meeting planners are important intermediaries for which travel sector?

The OTA sector is becoming increasingly consolidated. For example, in 2015, Expedia purchased which company for about $1.3 billion?

Which of the following is NOT seen by TUI as an advantage of a vertical marketing system?

What is the primary purpose of a distribution system?

While running his own business, K.P. Francis works as a consultant for who?

The sharing economy has led to the phenomenon of ………………… on services like Uber and Airbnb, where customers themselves are rated in addition to businesses.

Why are consumers attracted to the sharing economy?

The NBS Summit is the largest gathering of skiers and riders among all US ski conventions. What is the primary focus?

What type of intermediary is Elena Ulko's company?

What market do tour operators typically focus on?

G Adventures in Toronto has chosen to target which segment for its tours?

An organization can consider three broad distribution strategy choices. Which of the following is NOT one of them?

You are considering becoming a franchisee to a popular restaurant chain. Based on what you are reading in the text, please select the most accurate statement from the list below.

From the following list, select those who are marketing intermediaries. i. corporate travel managers ii. travel specialists iii. travel agents iv. tour operators

Todays Marketing Environment

Understanding Todays Consumer

Digital Marketing

The Marketing Plan

The Tourism and Hospitality Product

Pricing

The Role of Advertising and Sales Promotions

Public Relations and Personal Selling

Role of Customer Service in Marketing

Marketing Research

Tourism Marketing Ethics

Filters