Exam 12: Tourism Marketing Ethics

Why was Magnus Berglund inspired to increase accessibility at Scandic?

A more environmentally conscious society is often attributed to the influence of the ………..

Research has confirmed that consumers are concerned about the ………. effect of product placement.

Event attendees in general are looking to event organizers to take a more ………….

The major environmental issues for golf courses in the Algarve are:

The Global Code of Ethics 10 principles, developed by UNWTO, cover which of the following components of travel and tourism?

Responsible marketing is the balancing of ………….. initiatives and environmental ………… in order to achieve sustainable competitive advantage.

The final case study suggests that the challenge of providing authentic and sensitive war memoirs can raise .……. issues.

Which of the following is the most important feature of the customer service at Scandic hotels?

Which of the following standards is a classification that requires superior environmental management?

Ethical marketing is less of a ………. and more of a ……….. that informs all marketing efforts.

Which of the following is the main ethical concern over the use of product placement as a marketing tool?

A tourism marketer must have an understanding of the principles of …….. tourism, a concept that is closely tied to …...

Which of the following is an approach to cause-related marketing?

what is the golf club profiled that is located on an Ecological Reserve near Lagos, Western Algarve?

Which of the followings is one of the ethical principles that destinations should adhere to?

The example of goats in the tree-tops in Southwest Morocco could be perceived as the practice of:

…………… is increasingly important to travelers, who want more interaction with local people with more emotional and cultural links to the communities they visit.

Which of the following can take proactive to approach to responsibility in the tourism and hospitality industry?