Exam 12: Elections in the Digital ERA
______'s candidacy was severely harmed by media coverage.
D
There is empirical evidence for a reciprocal relationship between negative political advertising and negative campaign news coverage.
True
Explain the financial advantages of horserace coverage for news organizations.
There are several financial advantages for news organizations to cover horseracing. Firstly, horseracing is a popular and widely followed sport, especially in regions with a strong racing culture such as the United Kingdom, Ireland, and parts of the United States. This means that there is a built-in audience for horseracing coverage, which can attract viewers and readers to news organizations.
Secondly, horseracing events, especially major races like the Kentucky Derby or the Grand National, often attract significant betting activity. This can create opportunities for news organizations to partner with betting companies or run their own betting-related content, which can generate additional revenue through advertising or sponsorship deals.
Furthermore, horseracing coverage can also attract a dedicated and affluent audience, which can be appealing to advertisers looking to reach a specific demographic. This can lead to higher advertising rates and increased revenue for news organizations.
Additionally, horseracing events often have a strong social and cultural impact, with fashion, celebrity attendance, and social events playing a significant role alongside the actual races. This can create opportunities for news organizations to cover lifestyle and entertainment aspects of horseracing, attracting a wider audience and potential sponsorship deals.
Overall, the financial advantages of horserace coverage for news organizations lie in the sport's popularity, betting activity, affluent audience, and potential for lifestyle and entertainment coverage, all of which can attract viewers, readers, and advertisers, leading to increased revenue opportunities.
Briefly, compare and contrast political media bias with structural media bias.
How do the routines of journalism influence the coverage and electoral advantages and disadvantages of incumbents and challengers?
Explain the recent trend which is the exception to campaign reporting free of useful information for evaluating the truth of competing claims between candidates.
Describe how have the media venues on which and through which politicians appear changed over time with changes to the media landscape. What are the implications?
According to John Geer, why is there a reciprocal relationship between negative campaign ads and news coverage?
Which of the following is an interesting little-known fact about candidate strategies in 2016?
How does micro-targeting work? Explain the steps and assess the success and desirability or problems related to these kinds of strategic tactics.
What are the various reasons we see so much negativity in campaigns and in campaign related news? What are the reasons so much campaign negativity might be problematic? What are the reasons it might be beneficial?
Describe and assess the consequences of media-dominated politics. How are media so influential? Is their role and power appropriate? Is the role of the media too powerful, not powerful enough, or just about right? Explain.
What are three major ways that media influence high profile elections?
______ is the Supreme Court decision widely discussed as having major implications for campaign financing.
What kinds of newspaper and television coverage have recent elections received? Do the media sufficiently cover the issues likely to require newly elected leaders' attention? Did they supply adequate criteria to enable voters to decide which policy options would best suit their priorities and which candidate would be most likely to govern successfully?
What is "horserace" or "game frame" coverage? Why do some people complain about it?
When researchers looked at exposure to cross-ideology content on social media, they found which of the following?
What is the main reason for uniformity in election coverage?
Coverage focused on ______ makes up the bulk of campaign news coverage.
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