Exam 11: Sales Management and Sales 2.0

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Generally speaking, District Managers would report directly to Field Sales Managers.

(True/False)
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Social networking is great for personal relationships but is generally thought of as unprofessional in when used in a b2b context.

(True/False)
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Brandi is a sales manager focusing on outcomes. She motivates her salespeople by offering rewards for good performance and threatening punishments for poor performance. Sandy has a transactional leadership style.

(True/False)
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Which of the following is not one of the sales manager "Best Practices" identified in the text?

(Multiple Choice)
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Bill is applying for a sales position and is asked to complete several different types of assessments. He may be asked to go to an assessment center to complete the assessments.

(True/False)
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Jakeem wants to implement a collaborative relationship strategy. He should employ a "collaborative" selling approach.

(True/False)
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A needs assessment involves determining the extent to which the members of the salesforce possess the desired skills, attitudes, perceptions, and behaviors.

(True/False)
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The use of customer-driven processes enabled by the latest Web technology to co-create value with customers is referred to as __________________.

(Short Answer)
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Sales leadership that focuses on the relationship between the sales manager and each individual salesperson within the work unit is referred to as Leader-Member Exchange (LME).

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___________ assess is the extent to which a measure is stable over time and exhibits the internal consistency.

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One of the advantages of organizing the salesforce by product is management control over selling effort allocated to products.

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Span of control refers to the number of individuals who report to each sales manager.

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___________assess is the extent to which measures provide accurate assessments of the criteria they are intended to measure.

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A ________ assesses costs the sales organization incurs in the process of generating sales by comparing incurred costs with the planned costs in sales budgets.

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Connie sells all of her company's 20 products. Her company's sales structure is highly specialized.

(True/False)
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A comprehensive systematic approach for evaluating sales organization effectiveness, which provides management with diagnostic as well as prescriptive information, is called?

(Multiple Choice)
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________ evaluations assess the activities salespeople perform in the generation of sales and in completing non-selling responsibilities.

(Multiple Choice)
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Intensity, direction, and persistence are generally thought to be the components of:

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Management in organizations in which greater authority and responsibility are placed at higher management levels is said to be:

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Planning for recruitment and selection is the first step of the recruitment and selection process. The second major step is:

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