Exam 11: Sales Management and Sales 2.0

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Sandy, a Regional Sales Manager wants to develop and implement a sales training program. Her first step in the sales training process should be to asses sales training needs.

(True/False)
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Behavior-based evaluation methods include measuring the extent to which the salesperson made quota.

(True/False)
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Motivation is comprised of three dimensions: ______________, ______________, and _____________.

(Short Answer)
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Giving salespeople continuous feedback in a positive manner is a sales management "best practice."

(True/False)
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A firm's sales strategy is important because it:

(Multiple Choice)
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Tim has decided to conduct a sales analysis. He will be examining unit sales by district for each distribution channel. The one key decision regarding the sales analysis Tim still needs to make is _______?

(Multiple Choice)
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"Performance management" and "360-degree feedback" are essentially the same.

(True/False)
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Managing an organization's personal selling function to include planning, implementing, and controlling the sales management process is called:

(Multiple Choice)
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________ analysis examines the sales organization's past, current, and future sales performance in comparison to projections, competition, and industry sales.

(Short Answer)
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CRM stands for Corporate Relationship Management.

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Sales forces in which salespeople sell only part of the product line are said to be:

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__________________ involves performance assessment of a salesperson for multiple sources having a relationship with the salesperson (i.e., customers, managers, staff).

(Short Answer)
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The first stage of the recruitment and selection process is __________________ for recruitment and selection.

(Short Answer)
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Sales managers must have a deep understanding of the personal selling function in order to manage the sales management process.

(True/False)
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An examination of the tasks, duties, and responsibilities of the sales job is called a job analysis.

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The use of multiple-person sales teams in dealing with multiple-person customer buying centers is referred to as _________________.

(Short Answer)
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Managing an organizations personal selling function to include planning, implementing, and controlling the sales management process is called _____________________.

(Short Answer)
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Which of the following is not one of the sources of power described in the text?

(Multiple Choice)
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________ analysis evaluates the results from combining sales and cost data to identify and assess sales organization profitability.

(Short Answer)
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A sales analysis is another name for a cost analysis.

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