Exam 4: Communication Skills
Exam 1: Overview of Personal Selling103 Questions
Exam 2: Building Trust and Sales Ethics107 Questions
Exam 3: Understanding Buyers129 Questions
Exam 4: Communication Skills126 Questions
Exam 5: Strategic Prospecting and Preparing for Sales Dialogue110 Questions
Exam 6: Planning Sales Dialogues and Presentations113 Questions
Exam 7: Sales Dialogue: Creating and Communicating Value131 Questions
Exam 8: Addressing Concerns and Earning Commitment116 Questions
Exam 9: Expanding Customer Relations114 Questions
Exam 10: Adding Value: Self Leadership and Teamwork137 Questions
Exam 11: Sales Management and Sales 2.0186 Questions
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The SPIN questioning strategy is closely related to the ________ questioning strategy.
(Short Answer)
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If the salesperson is successful with projection questions he/she should:
(Multiple Choice)
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A salesperson will use Transition questions to move the sales call from the rapport building stage to the needs discovery stage.
(True/False)
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Which of the following best describes the purpose of the SPIN questioning system?
(Multiple Choice)
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_________________questions are designed to limit the customer's response to one or two words.
(Short Answer)
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Drawing meaning from what the buyer is saying (through both verbal and nonverbal communication) is the objective of which active listening component?
(Multiple Choice)
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The cognitive process of actively sensing, interpreting, evaluating, and responding to the verbal and nonverbal messages of present or potential customers is called?
(Multiple Choice)
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Suppose a salesperson is interested in learning how to listen not only to what the buyer is saying, but how the buyer is saying it. The salesperson should probably work on his/her what?
(Multiple Choice)
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_______________refers to the cognitive process of actively sensing, interpreting, evaluating, and responding to the verbal and nonverbal messages of present or potential customers.
(Short Answer)
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With respect to ADAPT, "how might your customer service improve if you no longer have that problem?" is and example of a/an ____________ question.
(Short Answer)
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____________ refer to groups of related nonverbal expressions, gestures, and movements that can be interpreted to better understand the true message being communicated.
(Short Answer)
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The rate at which a person speaks often affects how others will perceive him/her.
(True/False)
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The S in SPIN stands for situation questions, and they are designed to help the buyer understand the seller's situation.
(True/False)
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ADAPT stands for Assessment Discovery Activation ________________ and Transition.
(Short Answer)
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Salespeople use evaluative questions to uncover prospects' perceptions and feelings regarding existing and desired circumstances.
(True/False)
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With respect to SPIN, "would you like to learn more about how we can solve that problem?" is an example of a/an ______________question.
(Short Answer)
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With respect to ADAPT, "so having a supplier who is never late with deliveries is important to you?" is an example of a/an __________ question.
(Short Answer)
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In order to collect important information concerning the needs of the buyer, the salesperson should utilize probing questions.
(True/False)
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Questions designed to probe information gained in the assessment stage of ADAPT are called Discovery questions.
(True/False)
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"Are you interested in making a purchase today?" is an example of a SPIN question.
(True/False)
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