Exam 4: Communication Skills

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The SPIN questioning strategy is closely related to the ________ questioning strategy.

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If the salesperson is successful with projection questions he/she should:

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A salesperson will use Transition questions to move the sales call from the rapport building stage to the needs discovery stage.

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Which of the following best describes the purpose of the SPIN questioning system?

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_________________questions are designed to limit the customer's response to one or two words.

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Drawing meaning from what the buyer is saying (through both verbal and nonverbal communication) is the objective of which active listening component?

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The cognitive process of actively sensing, interpreting, evaluating, and responding to the verbal and nonverbal messages of present or potential customers is called?

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Suppose a salesperson is interested in learning how to listen not only to what the buyer is saying, but how the buyer is saying it. The salesperson should probably work on his/her what?

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_______________refers to the cognitive process of actively sensing, interpreting, evaluating, and responding to the verbal and nonverbal messages of present or potential customers.

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With respect to ADAPT, "how might your customer service improve if you no longer have that problem?" is and example of a/an ____________ question.

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____________ refer to groups of related nonverbal expressions, gestures, and movements that can be interpreted to better understand the true message being communicated.

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The rate at which a person speaks often affects how others will perceive him/her.

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The S in SPIN stands for situation questions, and they are designed to help the buyer understand the seller's situation.

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ADAPT stands for Assessment Discovery Activation ________________ and Transition.

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Salespeople use evaluative questions to uncover prospects' perceptions and feelings regarding existing and desired circumstances.

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With respect to SPIN, "would you like to learn more about how we can solve that problem?" is an example of a/an ______________question.

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With respect to ADAPT, "so having a supplier who is never late with deliveries is important to you?" is an example of a/an __________ question.

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In order to collect important information concerning the needs of the buyer, the salesperson should utilize probing questions.

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Questions designed to probe information gained in the assessment stage of ADAPT are called Discovery questions.

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"Are you interested in making a purchase today?" is an example of a SPIN question.

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