Exam 4: Communication Skills
Exam 1: Overview of Personal Selling103 Questions
Exam 2: Building Trust and Sales Ethics107 Questions
Exam 3: Understanding Buyers129 Questions
Exam 4: Communication Skills126 Questions
Exam 5: Strategic Prospecting and Preparing for Sales Dialogue110 Questions
Exam 6: Planning Sales Dialogues and Presentations113 Questions
Exam 7: Sales Dialogue: Creating and Communicating Value131 Questions
Exam 8: Addressing Concerns and Earning Commitment116 Questions
Exam 9: Expanding Customer Relations114 Questions
Exam 10: Adding Value: Self Leadership and Teamwork137 Questions
Exam 11: Sales Management and Sales 2.0186 Questions
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After asking problem questions, the salesperson should begin asking need-payoff questions.
(True/False)
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A salesperson asking a buyer "How would your productivity be affected if your copier never stopped functioning properly?" is asking a ____ type of SPIN question.
(Multiple Choice)
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Which of the following is the best example of an open-end question?
(Multiple Choice)
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If a salesperson were to say "that sounds like an important issue, could you give me an example of what you mean?" he/she would be asking which type of question?
(Multiple Choice)
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"Do you typically purchase or lease?" is an example of which type of SPIN question?
(Multiple Choice)
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________________questions are a directive form of questioning that asks the customer to choose from two (or more - multiple choice) options.
(Short Answer)
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Which of the following are likely to result when a salesperson uses poor grammar in either oral or written communications?
(Multiple Choice)
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One of the objectives of strategic questioning is to ____________ thinking.
(Short Answer)
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A salesperson asking a buyer "How is your productivity affected when your copier is not functioning properly?" is asking a ____ type of SPIN question.
(Multiple Choice)
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In trust-based selling it is more important that the salesperson talks with rather than at the buyer.
(True/False)
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"How will the supplier's inability to deliver on time affect your planned expansion?" is an example which type of ADAPT question?
(Multiple Choice)
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___________questions are designed to penetrate below generalized or superficial information to elicit more articulate and precise details for use in needs discovery in solution identification.
(Short Answer)
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A salesperson with well developed questioning skills is able to control the flow and direction of the sales call through the questions he/she asks.
(True/False)
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Are you interested in making a purchase today?" is an example of an ADAPT question.
(True/False)
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"Would you be interested in a system that is easier for your operators to use?" is an example which type of ADAPT question?
(Multiple Choice)
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One of the six facets of effective listening is to __________________the buyer to talk.
(Short Answer)
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With respect to ADPT, "have you had any problem with your current supplier?" is an example of a/an ___________question.
(Short Answer)
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_________________ is an informal mode of listening that can be associated with day-to-day conversation and entertainment.
(Short Answer)
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"Do you see the merits of the solution I'm proposing?" is an example of which type of question?
(Multiple Choice)
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