Exam 16: Managing Retailing, Wholesaling, and Logistics

To maintain their power, leading brand marketers should invest in heavy and continuous ________ to bring out new brands, line extensions, features, and quality improvements.

Research has shown that supermarket chains practicing ________ can be more profitable than those practising high-low sale pricing.

The elapsed time between an order's receipt, delivery, and payment is called the

The company that you work for has outlined the following to its customers: On-time deliveries will be set at 95 percent; ordering and billing accuracy will be at a minimum of 98 percent; and four warehouses will be established to serve western provinces. These policies are examples of

________ measures a product's handling costs from the time the product reaches the warehouse until a customer buys it in the retail store.

They carry more shopping goods and services such as credit and merchandize-return privileges. Customers need more information and assistance. These are usually features of ________ retailing.

The "services mix" afforded to retailers is a key tool for differentiating one store from another. Briefly explain the three "services mixes" available to retailers as mentioned in the chapter and discuss how they could be applied to Rona, Canada's largest distributor and retailer of hardware, home renovation, and gardening products.

Supply Chain Management (SCM) starts before physical distribution. It involves procuring the right inputs, ________ them efficiently into finished products, and then distributing them to the right customers.

The trends in retailing include new retail forms and combinations. List the six other trends in retailing discussed in the chapter.

Marketers must be concerned with transportation decisions. Transportation choices will affect product ________, on-time delivery performance, and the conditions of the goods when they arrive, all of which affects customer satisfaction.

Distributors differ from retailers in a number of ways. First, distributors pay less attention to promotion, atmosphere, and location than retailers do. Second, distributor transactions are usually ________ than retail transactions. Third, the government treats distributors differently in terms of legal regulations.

As a retailer, you have decided on your product assortment strategy but now you must establish merchandise sources, policies, and practices. You have decided to "copy" the format for merchandising commonly found in supermarket chains. List this merchandising structure.

Your division has a new general manager. As part of his stated tasks, he believes in "getting the right goods to the right places at the right time for the least cost." As your company's logistics manager, you know that this objective provides little practical guidance and could in fact be detrimental to the company objectives. How would you formulate a response to the new general manager to convince him to change his "position" regarding customer service?

The growing power of store brands is not weakening the national brands due to the national brands increases in advertising and research and development.

Pressed by discounters and by shoppers who are increasingly blasé about brands, retailers need to consider unerringly reliable ________ as a point of differentiation for their stores.

Products that use lower-quality ingredients, lower-cost labeling and packaging, and minimal advertising are called

Gillette uses "smart" tags to let retailers know when they need to reorder. What technology is being used to create smarter labels?

Most retailers will put low prices on some items to serve as traffic builders or

One-on-one selling firms like Avon, Electrolux, and Mary Kay are examples of the type of retailing that has been growing much faster than traditional brick-and-mortar retailers have. To which of the following types of retailing is this referring?

In the pursuit of higher sales volume, retailers are studying their store environments for ways to improve the shopper's experience. According to Paco Underhill, one of his suggestions for fine-tuning retail space is to