Exam 16: Managing Retailing, Wholesaling, and Logistics

Four major decisions must be made with regard to market logistics: order processing, warehousing, inventory, and

In your restaurant you offer a wide variety of dishes and are open for breakfast, lunch, and dinner. In terms of product assortment, you can claim that your restaurant has a product-assortment that has a large

Wholesaling includes all the activities involved in selling goods, or services to those who buy for resale or business use. Wholesaling includes manufacturers and farmers who sell directly to consumers.

Intermediaries include retailers, ________, and logistical organizations.

________ play a critical role in managing market logistics, especially computer, point-of-sale terminal, uniform product bar codes, EDI, and EFTs.

Supply chain management starts when the product comes off the factory floor and enters the distribution/transportation channels.

Retailers are rapidly improving their skills in demand forecasting, merchandise selection, stock control, space allocation, and

Which of the following major retailer types is characterized by a narrow product line?

Today, stronger demands for logistical support from large customers like frequent deliveries, shorter order-cycle times, direct store deliveries, and custom packaging will increase suppliers' costs.

Some experts believe that achieving 50 percent of the market is the natural limit for private label brands because consumers prefer certain national brands and

Private label merchandise is also known as store, house or distributor brands.

________ is(are) a key positioning factor for retailers and must be decided in relation to the target market, the product-and-service assortment mix, and the competition.

Retailers examining their product mix find that a third of their products are not profitable or do not make economic sense. Yet these products still take up retail shelf space. Why does this continue and what techniques are retailers using to "tighten" this process?

As a newly hired marketing manager for a major company, your boss has told you that your brand's carrying costs are at 30 percent of inventory value and has asked you to reduce these costs. Your examination of customer "fill rates" convinces you that you must maintain high inventories in order to satisfy some large customers. What can you say (and what can you quantify) that will convince your boss that the 30 percent inventory-carrying costs is an unpleasant fact but one that you must keep?

Retailers can position themselves as offering one of four service levels. Which of the following is characterized by customers finding their own goods, but able to ask for assistance?

Explain what is meant by the term "store atmosphere" and why it is important for retailers to have a distinctive "atmosphere." Describe the atmosphere or "look" of your favourite retailer.

As a sales representative for a major food manufacturer your largest customer has asked you to provide him with a product that meets the following definition: it must not contain any brand name, be plainly packaged, use less expensive ingredients, can use lower-quality raw products in its makeup, and does not allocate any funds for advertising and promotion. What type of product is your buyer describing that he wants from you?

Today's customers want more frequent deliveries, shorter order-cycle times, direct store deliveries, mixed pallets, tighter promised times, and ________ packaging, price tagging, and display building.

Every store has a "look," a physical layout, its "colours," sounds, and even its "scent." These elements constitute a store's

Full service retailers have salespeople who are ready to assist the customers in every phase of their shopping trip.