Question 1

What's the best way to indicate in a feed that a product is on sale for a limited time?

Accepted Answer

A)  Update the description of that specific item 
B)  Include "SALE" in the title of the item 
C)  Upload the same item twice, once with a lower price 
D)  Use the 'sale price' attribute 
A)  Update the description of that specific item 
B)  Include "SALE" in the title of the item 
C)  Upload the same item twice, once with a lower price 
D)  Use the 'sale price' attribute

Question 2

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren't relevant to what you're advertising. How can you use this information?

Accepted Answer

A)  Add the terms as negative keywords 
B)  Adjust your product data feed to include relevant terms 
C)  Increase your Quality Score by including irrelevant terms in ad content 
D)  Increase your bids for more relevant keywords 
A)  Add the terms as negative keywords 
B)  Adjust your product data feed to include relevant terms 
C)  Increase your Quality Score by including irrelevant terms in ad content 
D)  Increase your bids for more relevant keywords

Question 3

Jane is planning to add a popular brand of watches to her online shop. To help differentiate her products from her competitors, Jane should do which of the following:

Accepted Answer

A)  Use promotional text to highlight any deals 
B)  Change the price on the ad to be lower than the actual product price 
C)  Include her shop name on all watch images 
D)  Include bundled accessories in the product image 
A)  Use promotional text to highlight any deals 
B)  Change the price on the ad to be lower than the actual product price 
C)  Include her shop name on all watch images 
D)  Include bundled accessories in the product image

Question 4

The attribute 'identifier exists' and value 'FALSE' should be used for:

Accepted Answer

A)  Items as part of a bundle 
B)  Used electronics 
C)  Custom-made clothing 
D)  New books for pre-order 
A)  Items as part of a bundle 
B)  Used electronics 
C)  Custom-made clothing 
D)  New books for pre-order

Question 5

What should Brian take into account when optimizing the 'title' attribute for his new line of bicycles?

Accepted Answer

A)  Include the bike style name only 
B)  Use special characters such as exclamation marks 
C)  Include relevant attributes in the title such as brand, size and color 
D)  Add additional keywords at the end of the title 
A)  Include the bike style name only 
B)  Use special characters such as exclamation marks 
C)  Include relevant attributes in the title such as brand, size and color 
D)  Add additional keywords at the end of the title

Question 6

If Viola signs up to run Shopping ads but doesn't post a refund policy on her website, she can't run ads.

Accepted Answer

A) True 
 B)False

Question 7

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

Accepted Answer

A)  Add negative keywords to the product group 
B)  Add a promotional message to his ads 
C)  Increase the campaign's daily budget 
D)  Increase bids on products groups 
A)  Add negative keywords to the product group 
B)  Add a promotional message to his ads 
C)  Increase the campaign's daily budget 
D)  Increase bids on products groups

Question 8

Product Listing Ads should be used for:

Accepted Answer

A)  Driving phone calls to a business 
B)  Promoting services 
C)  Promoting brands 
D)  Promoting products online 
A)  Driving phone calls to a business 
B)  Promoting services 
C)  Promoting brands 
D)  Promoting products online

Question 9

Matt is preparing for his shop's big holiday sale. What should Matt do to make sure that the products that are on sale are organized on Google Shopping?

Accepted Answer

A)  Use a custom label to denote items included in the holiday sale 
B)  Add "holiday sale" to the 'title' attribute of all items 
C)  Change the 'brand' attribute of sale items to "holiday" 
D)  Classify the products under the "holiday" Google Product Category 
A)  Use a custom label to denote items included in the holiday sale 
B)  Add "holiday sale" to the 'title' attribute of all items 
C)  Change the 'brand' attribute of sale items to "holiday" 
D)  Classify the products under the "holiday" Google Product Category

Question 10

To subdivide products in Shopping campaigns using your own set product structure, you should use:

Accepted Answer

A)  AdWords labels 
B)  Custom labels 
C)  Starred items 
D)  Multiple data feeds 
A)  AdWords labels 
B)  Custom labels 
C)  Starred items 
D)  Multiple data feeds

Question 11

Peter has finished subdividing the product groups in one of his Shopping campaign's ad groups. What bid should Peter not use for the remaining "everything else in all products" product group?

Accepted Answer

A)  A bid of zero 
B)  A bid lower than the subdivisions 
C)  A bid that's the average of the subdivisions 
D)  Continue subdividing until there are no products in this group 
A)  A bid of zero 
B)  A bid lower than the subdivisions 
C)  A bid that's the average of the subdivisions 
D)  Continue subdividing until there are no products in this group

Question 12

You're currently targeting all inventory in one campaign through an "All products" group. How should you find campaign optimization opportunities?

Accepted Answer

A)  Understand which creatives perform best in the "Ads" tab 
B)  Segment performance by various shopping views in the "Dimensions" tab 
C)  See query-level product performance in the "Keywords" tab 
D)  Check impressions for each product in Merchant Center 
A)  Understand which creatives perform best in the "Ads" tab 
B)  Segment performance by various shopping views in the "Dimensions" tab 
C)  See query-level product performance in the "Keywords" tab 
D)  Check impressions for each product in Merchant Center

Question 13

Shopping Ads can appear on:

Accepted Answer

A)  Shopping 
B)  Google Search 
C)  Google Search Partner Websites 
D)  All of the answers are correct 
A)  Shopping 
B)  Google Search 
C)  Google Search Partner Websites 
D)  All of the answers are correct

Question 14

After segmenting your client's conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children's clothing retailer that sells its merchandise online and in stores?

Accepted Answer

A)  Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving. 
B)  Create separate shopping campaigns for desktop and mobile, budgeting the same amount for each campaign. 
C)  Create a separate Shopping Campaign for mobile targeted to locations where your client has a physical store. 
D)  Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving. 
A)  Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving. 
B)  Create separate shopping campaigns for desktop and mobile, budgeting the same amount for each campaign. 
C)  Create a separate Shopping Campaign for mobile targeted to locations where your client has a physical store. 
D)  Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving.

Question 15

You want to prevent your ads from appearing for certain search terms. How would you do it?

Accepted Answer

A)  Remove the related search terms from your product titles in your product data. 
B)  Put shorter descriptions in your product data 
C)  Remove products from your product data 
D)  Add negative keywords to your campaign or ad 
A)  Remove the related search terms from your product titles in your product data. 
B)  Put shorter descriptions in your product data 
C)  Remove products from your product data 
D)  Add negative keywords to your campaign or ad

Question 16

When creating a file to upload to Merchant Centre, what format is accepted?

Accepted Answer

A)  Google Document File 
B)  Database File 
C)  Tab Delimited File 
D)  Format Excel File Format 
A)  Google Document File 
B)  Database File 
C)  Tab Delimited File 
D)  Format Excel File Format

Question 17

How can Helen provide free shipping for a small group of promotional products?

Accepted Answer

A)  Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to "Free" 
B)  Set the default shipping for all products to a flat rate of 0.00 USD 
C)  Remove all shipping options from the Google Merchant Center Account 
D)  Add "Free Shipping" to the Shopping Campaign Promotional Text 
A)  Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to "Free" 
B)  Set the default shipping for all products to a flat rate of 0.00 USD 
C)  Remove all shipping options from the Google Merchant Center Account 
D)  Add "Free Shipping" to the Shopping Campaign Promotional Text

Question 18

Shopping campaigns use:

Accepted Answer

A)  Ads promoting local and nearby services 
B)  A combination of text ads and Product Listing Ads formats 
C)  Product Listing Ads created from product data in Google Merchant Center 
D)  Keyword-targeted rich media ads 
A)  Ads promoting local and nearby services 
B)  A combination of text ads and Product Listing Ads formats 
C)  Product Listing Ads created from product data in Google Merchant Center 
D)  Keyword-targeted rich media ads

Question 19

Page has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polka-dot girls dresses. How can a shopping campaign help Paige target her inventory?

Accepted Answer

A)  She can link directly to the brand, color, size and price of the dress described. 
B)  She can add the dress description in the title and then link to additional dresses. 
C)  She can link to a page within her site with all dresses in case the item sells out. 
D)  She can link to the page with an image of the non-yet-available product with "coming soon" listed and additional options 
A)  She can link directly to the brand, color, size and price of the dress described. 
B)  She can add the dress description in the title and then link to additional dresses. 
C)  She can link to a page within her site with all dresses in case the item sells out. 
D)  She can link to the page with an image of the non-yet-available product with "coming soon" listed and additional options

Question 20

How can Helen provide free delivery for a small group of promotional products?

Accepted Answer

A)  Set the default delivery for all products to a flat rate of £0.00 
B)  Add "Free delivery" to the Shopping campaign promotional text 
C)  Remove all delivery options from the Google Merchant Center account 
D)  Update the 'delivery' attribute to a fixed delivery price of £0.00 for only the promotional products 
A)  Set the default delivery for all products to a flat rate of £0.00 
B)  Add "Free delivery" to the Shopping campaign promotional text 
C)  Remove all delivery options from the Google Merchant Center account 
D)  Update the 'delivery' attribute to a fixed delivery price of £0.00 for only the promotional products

What's the best way to indicate in a feed that a product is on sale for a limited time?

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren't relevant to what you're advertising. How can you use this information?

Jane is planning to add a popular brand of watches to her online shop. To help differentiate her products from her competitors, Jane should do which of the following:

The attribute 'identifier exists' and value 'FALSE' should be used for:

What should Brian take into account when optimizing the 'title' attribute for his new line of bicycles?

If Viola signs up to run Shopping ads but doesn't post a refund policy on her website, she can't run ads.

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

Product Listing Ads should be used for:

Matt is preparing for his shop's big holiday sale. What should Matt do to make sure that the products that are on sale are organized on Google Shopping?

To subdivide products in Shopping campaigns using your own set product structure, you should use:

Peter has finished subdividing the product groups in one of his Shopping campaign's ad groups. What bid should Peter not use for the remaining "everything else in all products" product group?

You're currently targeting all inventory in one campaign through an "All products" group. How should you find campaign optimization opportunities?

Shopping Ads can appear on:

After segmenting your client's conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children's clothing retailer that sells its merchandise online and in stores?

You want to prevent your ads from appearing for certain search terms. How would you do it?

When creating a file to upload to Merchant Centre, what format is accepted?

How can Helen provide free shipping for a small group of promotional products?

Shopping campaigns use:

Page has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polka-dot girls dresses. How can a shopping campaign help Paige target her inventory?

How can Helen provide free delivery for a small group of promotional products?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

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Exam 5: Cloud Digital Leader

What's the best way to indicate in a feed that a product is on sale for a limited time?

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren't relevant to what you're advertising. How can you use this information?

Jane is planning to add a popular brand of watches to her online shop. To help differentiate her products from her competitors, Jane should do which of the following:

The attribute 'identifier exists' and value 'FALSE' should be used for:

What should Brian take into account when optimizing the 'title' attribute for his new line of bicycles?

If Viola signs up to run Shopping ads but doesn't post a refund policy on her website, she can't run ads.

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

Product Listing Ads should be used for:

Matt is preparing for his shop's big holiday sale. What should Matt do to make sure that the products that are on sale are organized on Google Shopping?

To subdivide products in Shopping campaigns using your own set product structure, you should use:

Peter has finished subdividing the product groups in one of his Shopping campaign's ad groups. What bid should Peter not use for the remaining "everything else in all products" product group?

You're currently targeting all inventory in one campaign through an "All products" group. How should you find campaign optimization opportunities?

Shopping Ads can appear on:

After segmenting your client's conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children's clothing retailer that sells its merchandise online and in stores?

You want to prevent your ads from appearing for certain search terms. How would you do it?

When creating a file to upload to Merchant Centre, what format is accepted?

How can Helen provide free shipping for a small group of promotional products?

Shopping campaigns use:

Page has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polka-dot girls dresses. How can a shopping campaign help Paige target her inventory?

How can Helen provide free delivery for a small group of promotional products?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters