Question 1

Merchants use Google Merchant Center for which purpose?

Accepted Answer

A)  Set campaign priority 
B)  Manage Shopping campaign bids 
C)  Upload product data through feeds or an API 
D)  Set mobile bids on specific products 
A)  Set campaign priority 
B)  Manage Shopping campaign bids 
C)  Upload product data through feeds or an API 
D)  Set mobile bids on specific products

Question 2

Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?

Accepted Answer

A)  The availability for the products are listed as 'out of stock' 
B)  A 'sale price' attribute is blank 
C)  The delivery rates for the products were updated to £0.00 
D)  The landing page price is different from the feed price 
A)  The availability for the products are listed as 'out of stock' 
B)  A 'sale price' attribute is blank 
C)  The delivery rates for the products were updated to £0.00 
D)  The landing page price is different from the feed price

Question 3

Google Merchant Center can be used to:

Accepted Answer

A)  Manage delivery settings for a shop 
B)  View competitive benchmarks for Shopping campaigns 
C)  Update mobile bids for products 
D)  Set campaign priority for products 
A)  Manage delivery settings for a shop 
B)  View competitive benchmarks for Shopping campaigns 
C)  Update mobile bids for products 
D)  Set campaign priority for products

Question 4

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

Accepted Answer

A)  Combine reporting on all data feeds across domains 
B)  Share products between accounts 
C)  Manage multiple domains with a single sign in 
D)  Access multiple AdWords accounts 
A)  Combine reporting on all data feeds across domains 
B)  Share products between accounts 
C)  Manage multiple domains with a single sign in 
D)  Access multiple AdWords accounts

Question 5

In order to offer products in different countries, you should:

Accepted Answer

A)  Use the same landing pages globally 
B)  Always set prices in GBP 
C)  List the products in the local language 
D)  Use one feed for all products 
A)  Use the same landing pages globally 
B)  Always set prices in GBP 
C)  List the products in the local language 
D)  Use one feed for all products

Question 6

Nicole's analysis shows that 5 brands currently in her "All products" group are performing especially well. What can she do to capture more traffic on these valuable brands?

Accepted Answer

A)  Change the campaign priority to "high" 
B)  Set her budget to "accelerated" delivery 
C)  Subdivide by brand and set more competitive bids for the brands individually 
D)  Increase her "All products" bid 
A)  Change the campaign priority to "high" 
B)  Set her budget to "accelerated" delivery 
C)  Subdivide by brand and set more competitive bids for the brands individually 
D)  Increase her "All products" bid

Question 7

Custom labels can be a great way for you to:

Accepted Answer

A)  Identify the delivery method used for your products 
B)  Subdivide products into specific product groups in AdWords 
C)  Tell Google Merchant Center what products to avoid when uploading data 
D)  Set the country in which your products will be sold 
A)  Identify the delivery method used for your products 
B)  Subdivide products into specific product groups in AdWords 
C)  Tell Google Merchant Center what products to avoid when uploading data 
D)  Set the country in which your products will be sold

Question 8

Which AdWords campaign settings should Sarah choose in order to sell products to London residents only?

Accepted Answer

A)  Set the either country of sale to United Kingdom or location to London 
B)  Set the country of sale to United Kingdom only 
C)  Set the both country of sale to United Kingdom and location to London 
D)  Set the location to London only 
A)  Set the either country of sale to United Kingdom or location to London 
B)  Set the country of sale to United Kingdom only 
C)  Set the both country of sale to United Kingdom and location to London 
D)  Set the location to London only

Question 9

You can use custom labels to:

Accepted Answer

A)  Target different countries within the same Shopping Campaign 
B)  List specific features in your Shopping Ads 
C)  Subdivide a product by specific features that you decide 
D)  Have Google subdivide your product into specific relevant categories 
A)  Target different countries within the same Shopping Campaign 
B)  List specific features in your Shopping Ads 
C)  Subdivide a product by specific features that you decide 
D)  Have Google subdivide your product into specific relevant categories

Question 10

You can use campaign priority to:

Accepted Answer

A)  Have Google prefer certain inventory in query matching and ad serving 
B)  Tell Google which campaign's bid to use for a product when the same product is included in multiple campaigns 
C)  Speed up how fast a campaign's budget is spent throughout the day 
D)  Make your Product Listing Ads more competitive in the auction 
A)  Have Google prefer certain inventory in query matching and ad serving 
B)  Tell Google which campaign's bid to use for a product when the same product is included in multiple campaigns 
C)  Speed up how fast a campaign's budget is spent throughout the day 
D)  Make your Product Listing Ads more competitive in the auction

Question 11

May is in the process of expanding her shop to support more territories. May's Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

Accepted Answer

A)  The data feed includes products with the availability status "out of stock" 
B)  The data feeds weren't updated for 10 days 
C)  The 'delivery' attributes for a small number of items have different pricing from the default delivery at the account level 
D)  The language on the landing pages doesn't match the language of the target country 
A)  The data feed includes products with the availability status "out of stock" 
B)  The data feeds weren't updated for 10 days 
C)  The 'delivery' attributes for a small number of items have different pricing from the default delivery at the account level 
D)  The language on the landing pages doesn't match the language of the target country

Question 12

What optimization recommendation might you make to a new client with Shopping Campaigns that don't include all of the products the company sells?

Accepted Answer

A)  Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns. 
B)  Create a separate campaign with low priority, and create 1 product group for all products and assign it a low bid. 
C)  Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid. 
D)  Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid. 
A)  Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns. 
B)  Create a separate campaign with low priority, and create 1 product group for all products and assign it a low bid. 
C)  Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid. 
D)  Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid.

Question 13

To maintain an active data feed, you must update the feed every:

Accepted Answer

A)  30 days 
B)  1 year 
C)  24 hours 
D)  6 months 
A)  30 days 
B)  1 year 
C)  24 hours 
D)  6 months

Question 14

Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

Accepted Answer

A) True 
 B)False

Question 15

Creating multiple products groups within one ad group allows you to:

Accepted Answer

A)  Base each product group on a specific product attribute that you choose. 
B)  Access a search term report for each product group 
C)  Set different bid modifiers or negative keywords for your products 
D)  Use a single maximum cost-per-click bid across your product inventory 
A)  Base each product group on a specific product attribute that you choose. 
B)  Access a search term report for each product group 
C)  Set different bid modifiers or negative keywords for your products 
D)  Use a single maximum cost-per-click bid across your product inventory

Question 16

Brian wants to know what would've happened if he'd selected different bid amounts in his Shopping campaign. He should:

Accepted Answer

A)  Set up enhanced cost-per-click (ECP
C)  bidding. 
B)  Customize the statistics tables in the Campaign tab. 
C)  Use the priority setting in his Shopping campaign 
D)  Use the Bid Simulator 
A)  Set up enhanced cost-per-click (ECP
C)  bidding. 
B)  Customize the statistics tables in the Campaign tab. 
C)  Use the priority setting in his Shopping campaign 
D)  Use the Bid Simulator

Question 17

Alex wants to promote hats and shirts from the same brand, and decides to subdivide his "All products" product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

Accepted Answer

A)  Check the benchmark cost-per-click (CP
C)  of his hats and shirts to inform his bid strategy. 
B)  Check his conversion window settings and see if new product groups create changes. 
C)  Set bids for his new product groups to align with his sales strategy 
D)  Use the Bid Simulator, but only for "Everything else" in "All products" 
A)  Check the benchmark cost-per-click (CP
C)  of his hats and shirts to inform his bid strategy. 
B)  Check his conversion window settings and see if new product groups create changes. 
C)  Set bids for his new product groups to align with his sales strategy 
D)  Use the Bid Simulator, but only for "Everything else" in "All products"

Question 18

In Google Merchant Center, a target country is the country where:

Accepted Answer

A)  The products are sold and will be delivered to 
B)  The retailer is located 
C)  The products are manufactured 
D)  The products are delivered from 
A)  The products are sold and will be delivered to 
B)  The retailer is located 
C)  The products are manufactured 
D)  The products are delivered from

Question 19

Anne wants to use her impression share metrics to optimize her shopping campaign. She should:

Accepted Answer

A)  Run an Auction insights report to compare her impression shares to those of her competitors. 
B)  Set negative keywords in her campaign. 
C)  Increase her impression share by setting her bids lower on her campaign. 
D)  Set the delivery method on her campaign to standard. 
A)  Run an Auction insights report to compare her impression shares to those of her competitors. 
B)  Set negative keywords in her campaign. 
C)  Increase her impression share by setting her bids lower on her campaign. 
D)  Set the delivery method on her campaign to standard.

Question 20

What does impression share indicate about a product group?

Accepted Answer

A)  It predicts your product group's future impressions 
B)  It shows how many impressions your product group has received divided by the estimated number that it was eligible to receive 
C)  It provides an average benchmark of all similar products from other retailers 
D)  It shows your product group impressions relative to other product groups in the same campaign 
A)  It predicts your product group's future impressions 
B)  It shows how many impressions your product group has received divided by the estimated number that it was eligible to receive 
C)  It provides an average benchmark of all similar products from other retailers 
D)  It shows your product group impressions relative to other product groups in the same campaign

Merchants use Google Merchant Center for which purpose?

Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?

Google Merchant Center can be used to:

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

In order to offer products in different countries, you should:

Nicole's analysis shows that 5 brands currently in her "All products" group are performing especially well. What can she do to capture more traffic on these valuable brands?

Custom labels can be a great way for you to:

Which AdWords campaign settings should Sarah choose in order to sell products to London residents only?

You can use custom labels to:

You can use campaign priority to:

May is in the process of expanding her shop to support more territories. May's Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

What optimization recommendation might you make to a new client with Shopping Campaigns that don't include all of the products the company sells?

To maintain an active data feed, you must update the feed every:

Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

Creating multiple products groups within one ad group allows you to:

Brian wants to know what would've happened if he'd selected different bid amounts in his Shopping campaign. He should:

Alex wants to promote hats and shirts from the same brand, and decides to subdivide his "All products" product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

In Google Merchant Center, a target country is the country where:

Anne wants to use her impression share metrics to optimize her shopping campaign. She should:

What does impression share indicate about a product group?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters

Exam 5: Cloud Digital Leader

Merchants use Google Merchant Center for which purpose?

Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?

Google Merchant Center can be used to:

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

In order to offer products in different countries, you should:

Nicole's analysis shows that 5 brands currently in her "All products" group are performing especially well. What can she do to capture more traffic on these valuable brands?

Custom labels can be a great way for you to:

Which AdWords campaign settings should Sarah choose in order to sell products to London residents only?

You can use custom labels to:

You can use campaign priority to:

May is in the process of expanding her shop to support more territories. May's Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

What optimization recommendation might you make to a new client with Shopping Campaigns that don't include all of the products the company sells?

To maintain an active data feed, you must update the feed every:

Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

Creating multiple products groups within one ad group allows you to:

Brian wants to know what would've happened if he'd selected different bid amounts in his Shopping campaign. He should:

Alex wants to promote hats and shirts from the same brand, and decides to subdivide his "All products" product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

In Google Merchant Center, a target country is the country where:

Anne wants to use her impression share metrics to optimize her shopping campaign. She should:

What does impression share indicate about a product group?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters