Question 1

Firebase can reduce complication for advertisers by providing them with only one SDK to track all traffic sources, including ad networks.

Accepted Answer

A) True 
 B)False

Question 2

The Mobile App Analytics Acquisition reports give you data about:

Accepted Answer

A)  How your users spend time outside of your app 
B)  Which type of targeting has the lowest cost-per-acquisition 
C)  How much data your app has acquired 
D)  How often your mobile apps are installed and opened 
A)  How your users spend time outside of your app 
B)  Which type of targeting has the lowest cost-per-acquisition 
C)  How much data your app has acquired 
D)  How often your mobile apps are installed and opened

Question 3

Which is a benefit of using server-to-server app conversion tracking over an SDK?

Accepted Answer

A)  If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app 
B)  Server-to-server connections are easier to set up than code-less conversion tracking 
C)  Adding SDK and conversion tracking changes to your app doesn't require review by the Google Play Store 
D)  Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size 
A)  If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app 
B)  Server-to-server connections are easier to set up than code-less conversion tracking 
C)  Adding SDK and conversion tracking changes to your app doesn't require review by the Google Play Store 
D)  Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size

Question 4

Automatic bidding is ideal for advertisers who:

Accepted Answer

A)  Want to set their own bids for individual keywords 
B)  Want to save time managing bids based on hundreds of signals 
C)  Don't want to spend a lot of time managing keywords 
D)  Want to set their own bids for individual ad groups 
A)  Want to set their own bids for individual keywords 
B)  Want to save time managing bids based on hundreds of signals 
C)  Don't want to spend a lot of time managing keywords 
D)  Want to set their own bids for individual ad groups

Question 5

If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

Accepted Answer

A)  Enable Active View reporting 
B)  Create a Display Network campaign targeted to mobile apps 
C)  Go to "Campaign Exclusions" from the Display Network tab 
D)  Create a placement inclusion for mobile apps 
A)  Enable Active View reporting 
B)  Create a Display Network campaign targeted to mobile apps 
C)  Go to "Campaign Exclusions" from the Display Network tab 
D)  Create a placement inclusion for mobile apps

Question 6

An app advertiser would want to use a third-party tracking company to:

Accepted Answer

A)  Have a single SDK to add to your app instead of one from each ad network 
B)  Receive reporting on basic usage analytics 
C)  Have more control when communicating with each ad network 
D)  See which of an app's new users came from recent advertising clicks or views 
A)  Have a single SDK to add to your app instead of one from each ad network 
B)  Receive reporting on basic usage analytics 
C)  Have more control when communicating with each ad network 
D)  See which of an app's new users came from recent advertising clicks or views

Question 7

Which of the following is true about apps?

Accepted Answer

A)  The number of app installs on Android tablets is increasing 
B)  Most smartphone users download apps on a weekly basis 
C)  The majority of Android apps have been downloaded 
D)  Once a customer downloads an app, they will be likely to return 
A)  The number of app installs on Android tablets is increasing 
B)  Most smartphone users download apps on a weekly basis 
C)  The majority of Android apps have been downloaded 
D)  Once a customer downloads an app, they will be likely to return

Question 8

In AdWords, you can create and manage video campaigns by using ___.

Accepted Answer

A)  "mobile app engagement" campaigns 
B)  "mobile app installs" campaigns 
C)  the TrueView family of cost-per-view (CPV) video ad formats 
D)  "Masthead video" campaigns 
A)  "mobile app engagement" campaigns 
B)  "mobile app installs" campaigns 
C)  the TrueView family of cost-per-view (CPV) video ad formats 
D)  "Masthead video" campaigns

Question 9

What is an app engagement ad?

Accepted Answer

A)  A customized ad shown to users who already have the app in order to drive them back to the app 
B)  A templated "engagement" image ad which allows you to add more text or information to your ad 
C)  An ad which uses cookies to appear to users who have already downloaded an app 
D)  An app extension which shows a link to your app below your ad 
A)  A customized ad shown to users who already have the app in order to drive them back to the app 
B)  A templated "engagement" image ad which allows you to add more text or information to your ad 
C)  An ad which uses cookies to appear to users who have already downloaded an app 
D)  An app extension which shows a link to your app below your ad

Question 10

To find the right mobile bid, you would calculate:

Accepted Answer

A)  mobile conversion rate / desktop conversion rate) x 100 
B)  (desktop conversion rate/ mobile conversion rate) - 1 
C)  (mobile conversion rate / desktop conversion rate) + 1 
D)  (mobile conversion rate / desktop conversion rate) - 1 
A)  mobile conversion rate / desktop conversion rate) x 100 
B)  (desktop conversion rate/ mobile conversion rate) - 1 
C)  (mobile conversion rate / desktop conversion rate) + 1 
D)  (mobile conversion rate / desktop conversion rate) - 1

Question 11

Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.

Accepted Answer

A)  product extensions 
B)  location extensions 
C)  mobile extensions 
D)  store visit extensions 
A)  product extensions 
B)  location extensions 
C)  mobile extensions 
D)  store visit extensions

Question 12

Where can app ads run?

Accepted Answer

A)  Only on Admob 
B)  Only on the Google Play store 
C)  Within other apps, also known as in-app 
D)  Across Display, Search, and YouTube 
A)  Only on Admob 
B)  Only on the Google Play store 
C)  Within other apps, also known as in-app 
D)  Across Display, Search, and YouTube

Question 13

The conversion optimizer for apps allows:

Accepted Answer

A)  AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cost Per Click goal 
B)  AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory with the goal of helping Advertisers hit their desired Cost Per Installs 
C)  AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across just search inventory to help advertisers hit their desired Cost Per Install goal 
D)  AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cost Per Impression goal 
A)  AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cost Per Click goal 
B)  AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory with the goal of helping Advertisers hit their desired Cost Per Installs 
C)  AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across just search inventory to help advertisers hit their desired Cost Per Install goal 
D)  AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and adjusts bids accordingly across search and display inventory to help advertisers hit their desired Cost Per Impression goal

Question 14

Showrooming refers to:

Accepted Answer

A)  The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile 
B)  The phenomenon where various brands within similar categories compete for brand placement on a mobile device 
C)  The phenomenon where brands sell specialty or limited quantity goods through mobile 
D)  The phenomenon which turns brick and mortar stores into showroom apps for mobile users 
A)  The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile 
B)  The phenomenon where various brands within similar categories compete for brand placement on a mobile device 
C)  The phenomenon where brands sell specialty or limited quantity goods through mobile 
D)  The phenomenon which turns brick and mortar stores into showroom apps for mobile users

Question 15

Viewable impressions:

Accepted Answer

A)  Allow you to only pay for video ads that are viewed within an hour 
B)  Allow you to only pay for those ads that are actually viewed 
C)  Allow you to pay for ads that are viewed and also converted 
D)  Allow you to pay for ads when they are displayed in a viewable position 
A)  Allow you to only pay for video ads that are viewed within an hour 
B)  Allow you to only pay for those ads that are actually viewed 
C)  Allow you to pay for ads that are viewed and also converted 
D)  Allow you to pay for ads when they are displayed in a viewable position

Question 16

Which of the following is a way for an advertiser to monetize their app?

Accepted Answer

A)  Charging for app downloads from the Apple iTunes or Google Play store 
B)  All of the listed answers are correct 
C)  In-app purchases 
D)  In-app ads 
A)  Charging for app downloads from the Apple iTunes or Google Play store 
B)  All of the listed answers are correct 
C)  In-app purchases 
D)  In-app ads

Question 17

What will you need before you can set up conversion tracking for calls from an ad or from a website?

Accepted Answer

A)  A mobile specific site-link extension 
B)  An app published in the Google Play store 
C)  An active call extension or call-only ad 
D)  A sales team and operating phone bank 
A)  A mobile specific site-link extension 
B)  An app published in the Google Play store 
C)  An active call extension or call-only ad 
D)  A sales team and operating phone bank

Question 18

To track conversion in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:

Accepted Answer

A)  Schema Development Key 
B)  Software Deprecation Kit 
C)  Software Development Kit 
D)  Schema Development Kit 
A)  Schema Development Key 
B)  Software Deprecation Kit 
C)  Software Development Kit 
D)  Schema Development Kit

Question 19

App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

Accepted Answer

A) True 
 B)False

Question 20

iOS app conversion tracking cannot be set up using:

Accepted Answer

A)  SDK 
B)  Install confirmation feedback 
C)  Server-to-server (S2S) 
D)  Codeless conversion tracking 
A)  SDK 
B)  Install confirmation feedback 
C)  Server-to-server (S2S) 
D)  Codeless conversion tracking

Firebase can reduce complication for advertisers by providing them with only one SDK to track all traffic sources, including ad networks.

The Mobile App Analytics Acquisition reports give you data about:

Which is a benefit of using server-to-server app conversion tracking over an SDK?

Automatic bidding is ideal for advertisers who:

If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

An app advertiser would want to use a third-party tracking company to:

Which of the following is true about apps?

In AdWords, you can create and manage video campaigns by using ___.

What is an app engagement ad?

To find the right mobile bid, you would calculate:

Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.

Where can app ads run?

The conversion optimizer for apps allows:

Showrooming refers to:

Viewable impressions:

Which of the following is a way for an advertiser to monetize their app?

What will you need before you can set up conversion tracking for calls from an ad or from a website?

To track conversion in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:

App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

iOS app conversion tracking cannot be set up using:

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters

Exam 3: Associate Android Developer

Firebase can reduce complication for advertisers by providing them with only one SDK to track all traffic sources, including ad networks.

The Mobile App Analytics Acquisition reports give you data about:

Which is a benefit of using server-to-server app conversion tracking over an SDK?

Automatic bidding is ideal for advertisers who:

If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

An app advertiser would want to use a third-party tracking company to:

Which of the following is true about apps?

In AdWords, you can create and manage video campaigns by using ___.

What is an app engagement ad?

To find the right mobile bid, you would calculate:

Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.

Where can app ads run?

The conversion optimizer for apps allows:

Showrooming refers to:

Viewable impressions:

Which of the following is a way for an advertiser to monetize their app?

What will you need before you can set up conversion tracking for calls from an ad or from a website?

To track conversion in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:

App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

iOS app conversion tracking cannot be set up using:

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters