Question 1

Showing your ads on top of the mobile page in search results is beneficial because:

Accepted Answer

A)  Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobile 
B)  Ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right-hand side of the results on mobile 
C)  Ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right-hand side of the results on mobile 
D)  Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile 
A)  Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobile 
B)  Ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right-hand side of the results on mobile 
C)  Ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right-hand side of the results on mobile 
D)  Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile

Question 2

Call Conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

Accepted Answer

A) True 
 B)False

Question 3

Deep-linking allows:

Accepted Answer

A)  Desktop users to be able to access deeper, more targeted sections within a mobile app 
B)  Ads to direct customers into deeper, more targeted sections of the app 
C)  Ads to direct new customers only into deeper, more targeted sections of the app 
D)  Mobile and desktop users to navigate within a mobile app 
A)  Desktop users to be able to access deeper, more targeted sections within a mobile app 
B)  Ads to direct customers into deeper, more targeted sections of the app 
C)  Ads to direct new customers only into deeper, more targeted sections of the app 
D)  Mobile and desktop users to navigate within a mobile app

Question 4

AdWords cross-device conversions don't:

Accepted Answer

A)  Track from desktop to mobile conversions; they only track mobile to desktop conversions 
B)  Track from mobile to desktop conversions; they only track desktop to mobile conversions 
C)  Help advertisers track conversions that couldn't be tracked before in AdWords since they were attributed to another non-AdWords channel like organic or direct 
D)  Help advertisers understand the device that received the last ad click before the conversion 
A)  Track from desktop to mobile conversions; they only track mobile to desktop conversions 
B)  Track from mobile to desktop conversions; they only track desktop to mobile conversions 
C)  Help advertisers track conversions that couldn't be tracked before in AdWords since they were attributed to another non-AdWords channel like organic or direct 
D)  Help advertisers understand the device that received the last ad click before the conversion

Question 5

Auto exclusions allow:

Accepted Answer

A)  Google's mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertisers app 
B)  Google's mobile app promotion template ads to automatically include showing to users who have already downloaded the advertisers app 
C)  Google advertisers to exclude high install pricing 
D)  Google advertisers to exclude automatic bidding within their mobile app 
A)  Google's mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertisers app 
B)  Google's mobile app promotion template ads to automatically include showing to users who have already downloaded the advertisers app 
C)  Google advertisers to exclude high install pricing 
D)  Google advertisers to exclude automatic bidding within their mobile app

Question 6

You can use the Mobile App Overview report to do which of the following?

Accepted Answer

A)  Assess the general health of your app and follow data trends in key reporting areas 
B)  Review the code for your app and SDKs 
C)  Review data about your user's names, addresses, and income brackets 
D)  Gain insight into your competitor's strategies 
A)  Assess the general health of your app and follow data trends in key reporting areas 
B)  Review the code for your app and SDKs 
C)  Review data about your user's names, addresses, and income brackets 
D)  Gain insight into your competitor's strategies

Question 7

A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.

Accepted Answer

A)  app index 
B)  website deep link 
C)  custom deep link 
D)  Location extension 
A)  app index 
B)  website deep link 
C)  custom deep link 
D)  Location extension

Question 8

With a business in an eligible country, advertisers can use website call conversions to track calls to a Google Forwarding number on their site from users who arrived there from any source.

Accepted Answer

A) True 
 B)False

Question 9

Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or website?

Accepted Answer

A)  A mobile specific siteling extension 
B)  A sales team and operating phone bank 
C)  An active call extension or call-only ad 
D)  An app published in the Google Play store 
A)  A mobile specific siteling extension 
B)  A sales team and operating phone bank 
C)  An active call extension or call-only ad 
D)  An app published in the Google Play store

Question 10

Usage data allows advertisers to:

Accepted Answer

A)  Create remarketing lists based on how frequently or infrequently a customer is using their app 
B)  Create a conversion tracking list and add it to their app 
C)  Change bid adjustments based on mobile traffic 
D)  Add the conversion tracking tag to their app 
A)  Create remarketing lists based on how frequently or infrequently a customer is using their app 
B)  Create a conversion tracking list and add it to their app 
C)  Change bid adjustments based on mobile traffic 
D)  Add the conversion tracking tag to their app

Question 11

App remarketing allows you to target people who:

Accepted Answer

A)  Have used your app before 
B)  Have searched for apps 
C)  Have searched for your app similar to yours 
D)  Have never used your app before 
A)  Have used your app before 
B)  Have searched for apps 
C)  Have searched for your app similar to yours 
D)  Have never used your app before

Question 12

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

Accepted Answer

A)  Functionality 
B)  Intent 
C)  Differing screen size 
D)  Context 
A)  Functionality 
B)  Intent 
C)  Differing screen size 
D)  Context

Question 13

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

Accepted Answer

A)  the Android mobile app and m.youtube.com 
B)  both the iOS and Android mobile apps 
C)  the Android native mobile app, the iOS app, and m.youtube.com 
D)  reserve in-stream ads 
A)  the Android mobile app and m.youtube.com 
B)  both the iOS and Android mobile apps 
C)  the Android native mobile app, the iOS app, and m.youtube.com 
D)  reserve in-stream ads

Question 14

To re-engage users with an app, use the following strategies:

Accepted Answer

A)  Build remarketing lists, engage in reactive outreach, offer something free, and don't track anything outside of installs 
B)  Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users 
C)  Build general email lists, engage in reactive outreach, don't use deep linking, and don't track outside of installs 
D)  Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users 
A)  Build remarketing lists, engage in reactive outreach, offer something free, and don't track anything outside of installs 
B)  Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users 
C)  Build general email lists, engage in reactive outreach, don't use deep linking, and don't track outside of installs 
D)  Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users

Question 15

Select the one way NOT to track app conversions.

Accepted Answer

A)  Using an app analytics provider for your AdWords campaigns 
B)  Integrate the Google SDK in your app 
C)  Add a Javascript snippet to your website 
D)  Using Codeless Android Install tracking 
A)  Using an app analytics provider for your AdWords campaigns 
B)  Integrate the Google SDK in your app 
C)  Add a Javascript snippet to your website 
D)  Using Codeless Android Install tracking

Question 16

50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.

Accepted Answer

A)  half-an-hour 
B)  two hours 
C)  one hour 
A)  half-an-hour 
B)  two hours 
C)  one hour

Question 17

Advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

Accepted Answer

A) True 
 B)False

Question 18

Admob is ____.

Accepted Answer

A)  an ad extension 
B)  a custom deep link an app promotion ad format 
C)  AdWords' non-owned and operated mobile app inventory 
D)  An app promotion ad format 
A)  an ad extension 
B)  a custom deep link an app promotion ad format 
C)  AdWords' non-owned and operated mobile app inventory 
D)  An app promotion ad format

Question 19

Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

Accepted Answer

A)  Target outranking share 
B)  Target cost-per-acquisition (CP
A)  
C)  Target search page location 
D)  Target return on ad spend (ROAS) 
A)  Target outranking share 
B)  Target cost-per-acquisition (CP
A)  
C)  Target search page location 
D)  Target return on ad spend (ROAS)

Question 20

The two types of conversions for YouTube on mobile are:

Accepted Answer

A)  Promotion views and engagement views 
B)  Promotion views and view-through conversions 
C)  Conversions and view-through conversions 
D)  Download views and engagement conversions 
A)  Promotion views and engagement views 
B)  Promotion views and view-through conversions 
C)  Conversions and view-through conversions 
D)  Download views and engagement conversions

Showing your ads on top of the mobile page in search results is beneficial because:

Call Conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

Deep-linking allows:

AdWords cross-device conversions don't:

Auto exclusions allow:

You can use the Mobile App Overview report to do which of the following?

A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.

With a business in an eligible country, advertisers can use website call conversions to track calls to a Google Forwarding number on their site from users who arrived there from any source.

Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or website?

Usage data allows advertisers to:

App remarketing allows you to target people who:

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

To re-engage users with an app, use the following strategies:

Select the one way NOT to track app conversions.

50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.

Advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

Admob is ____.

Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

The two types of conversions for YouTube on mobile are:

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters

Exam 3: Associate Android Developer

Showing your ads on top of the mobile page in search results is beneficial because:

Call Conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

Deep-linking allows:

AdWords cross-device conversions don't:

Auto exclusions allow:

You can use the Mobile App Overview report to do which of the following?

A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.

With a business in an eligible country, advertisers can use website call conversions to track calls to a Google Forwarding number on their site from users who arrived there from any source.

Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or website?

Usage data allows advertisers to:

App remarketing allows you to target people who:

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

To re-engage users with an app, use the following strategies:

Select the one way NOT to track app conversions.

50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.

Advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

Admob is ____.

Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

The two types of conversions for YouTube on mobile are:

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters