Question 1

What is organized and consistent, and can be understood by and deployed across all those involved in new product development (NPD) projects at a firm?

Accepted Answer

A)  Product prototype 
B)  Stage-Gate process 
C)  Advantaged products strategy 
D)  Position proportion process 
A)  Product prototype 
B)  Stage-Gate process 
C)  Advantaged products strategy 
D)  Position proportion process

Question 2

The heart of the organization's production of its product or service is:

Accepted Answer

A)  Centralized planning 
B)  Control processes 
C)  Technical core 
D)  Structural design 
A)  Centralized planning 
B)  Control processes 
C)  Technical core 
D)  Structural design

Question 3

Form of brand promotion that ties a brand to a meaningful cultural, social, athletic, or other type of high-interest public activity is known as:

Accepted Answer

A)  Purchase-related marketing 
B)  Cause-related marketing 
C)  Even-related marketing 
D)  Corporate-related marketing 
A)  Purchase-related marketing 
B)  Cause-related marketing 
C)  Even-related marketing 
D)  Corporate-related marketing

Question 4

__________ is the unit of measurement for reporting uniform financial data and reports.

Accepted Answer

A)  Quality 
B)  Equity 
C)  Data 
D)  Money 
A)  Quality 
B)  Equity 
C)  Data 
D)  Money

Question 5

Which of the following is NOT the type of debt securities?

Accepted Answer

A)  Authority bonds 
B)  Equity bonds 
C)  Participating bonds 
D)  Callable bonds 
A)  Authority bonds 
B)  Equity bonds 
C)  Participating bonds 
D)  Callable bonds

Question 6

Who is a country organization with a distinctive competence, such as product development and increasingly, country organizations are the source of new products?

Accepted Answer

A)  contributor 
B)  leader 
C)  implementer 
D)  supplier 
A)  contributor 
B)  leader 
C)  implementer 
D)  supplier

Question 7

What clearly separates the vital few from the trivial many and provides direction for selecting projects for improvement?

Accepted Answer

A)  Upgrading analysis 
B)  Expansion decision 
C)  Restitution analysis 
D)  Pareto analysis 
A)  Upgrading analysis 
B)  Expansion decision 
C)  Restitution analysis 
D)  Pareto analysis

Question 8

A restriction imposed by law on the numbers or quantities of goods, or of a particular type of good, allowed to be imported is known as:

Accepted Answer

A)  share 
B)  quota 
C)  ration 
D)  fraction 
A)  share 
B)  quota 
C)  ration 
D)  fraction

Question 9

An option that gives the right to sell a stock at a specified price during some period in the future, this is called:

Accepted Answer

A)  gets option 
B)  go option 
C)  put option 
D)  step option 
A)  gets option 
B)  go option 
C)  put option 
D)  step option

Question 10

Which element id needed for the establishment of a field warehouse?

Accepted Answer

A)  public notification 
B)  physical control of the inventory 
C)  supervision by a custodian of the field warehousing concern 
D)  All of the above 
A)  public notification 
B)  physical control of the inventory 
C)  supervision by a custodian of the field warehousing concern 
D)  All of the above

Question 11

Power that results from characteristics that command subordinates' identification with, respect and admiration for, and desire to emulate the leader is called:

Accepted Answer

A)  Personal power 
B)  Expert power 
C)  Referent power 
D)  Autocratic power 
A)  Personal power 
B)  Expert power 
C)  Referent power 
D)  Autocratic power

Question 12

The ratio of variable assets to long-term liabilities is a solvency measure that indicates the margin of safety of the note-holders or bondholders.

Accepted Answer

A) True 
 B)False

Question 13

Producing a plan to manufacture specific items or provide specific services within a given time period is called:

Accepted Answer

A)  Master scheduling 
B)  Run-on-time scheduling 
C)  Capability scheduling 
D)  Production activity scheduling 
A)  Master scheduling 
B)  Run-on-time scheduling 
C)  Capability scheduling 
D)  Production activity scheduling

Question 14

The marketing concept consists of the following fundamental principle?

Accepted Answer

A)  the organization exists to identify and to satisfy the needs and wants of its potential and existing customers 
B)  Satisfying customer needs is accomplished through an integrated effort throughout the organization 
C)  the organizational focus should be long-term cooperative trading relationships with customers as opposed to short-term exploitation of customers 
D)  All of the above 
A)  the organization exists to identify and to satisfy the needs and wants of its potential and existing customers 
B)  Satisfying customer needs is accomplished through an integrated effort throughout the organization 
C)  the organizational focus should be long-term cooperative trading relationships with customers as opposed to short-term exploitation of customers 
D)  All of the above

Question 15

Which of the following is the element of a bureaucratic / formalized control system?

Accepted Answer

A)  international budget and planning system 
B)  functional reporting system 
C)  policy manuals used to direct functional performance 
D)  All of the above 
A)  international budget and planning system 
B)  functional reporting system 
C)  policy manuals used to direct functional performance 
D)  All of the above

Question 16

For IS planning to be successful, top management must:

Accepted Answer

A)  Recognize IT as an indispensable resource 
B)  Understand that IT is a complex resource 
C)  Regard ISs as a source for gaining strategic goals 
D)  All of the above 
A)  Recognize IT as an indispensable resource 
B)  Understand that IT is a complex resource 
C)  Regard ISs as a source for gaining strategic goals 
D)  All of the above

Question 17

What uses all of its resources against its competition in a very integrated fashion and all of its foreign subsidiaries and divisions are highly interdependent in both operations and strategy?

Accepted Answer

A)  Global Corporation 
B)  Multi-domestic Corporation 
C)  Ethnocentric Corporation 
D)  None of the above 
A)  Global Corporation 
B)  Multi-domestic Corporation 
C)  Ethnocentric Corporation 
D)  None of the above

Question 18

___________ includes the assignment of goals and tasks to be accomplished by employees.

Accepted Answer

A)  job design 
B)  job rotation 
C)  job plan 
D)  job assignment 
A)  job design 
B)  job rotation 
C)  job plan 
D)  job assignment

Question 19

The competitive strategy guru Michael Porter has argued that competitive advantage in product quality and costs can come from which of the following stage?

Accepted Answer

A)  Inbounding logistics processes 
B)  Marketing and sales processes 
C)  Services processes 
D)  All of the above 
A)  Inbounding logistics processes 
B)  Marketing and sales processes 
C)  Services processes 
D)  All of the above

Question 20

Basic characteristics that can be linked to enhanced performance by individuals or teams are called:

Accepted Answer

A)  Proficiencies 
B)  Competencies 
C)  Expertise 
D)  Capabilities 
A)  Proficiencies 
B)  Competencies 
C)  Expertise 
D)  Capabilities

Exam 1: Certified Business Manager