Exam 13: Retailing

_____ refers to the techniques used to get consumers to buy from their home.Those techniques include direct mail,catalogs and mail order,telemarketing,and electronic retailing.

A retailer in Winnsboro,Louisiana,is licensed to sell John Deere tractors.This retailer is a:

Compare and contrast supermarkets and convenience stores.Name several characteristics of each store in your answer.

One of the new developments in retailing is m-commerce.M-commerce refers to the ability to:

The first task of developing a retail strategy is to:

Well-known manufacturers such as Nike,Liz Claiborne,and Mikasa have decided the most profitable way to dispose of out-of-season and irregular stock is to open stores and sell their own merchandise.These stores are types of:

Which form of franchising involves a dealer agreeing to sell certain products provided by a manufacturer or a wholesaler?

The overall impression conveyed by a store's physical layout,decor,and surroundings is referred to as the store's:

Brands that are designed and developed using the retailer's name are called:

Diaz John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper-middle-class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop. Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound. -Refer to Diaz.If Diaz wanted to grow his business and granted another owner the rights to use his format and approach to doing business,he would be involved in:

Marketers who use nonstore retailing no longer have to worry about the "place" element of the four Ps.

_____ are retailers that compete on the basis of low prices,high turnover,and high volume.

Apple Stores Apple Inc.opened its first Apple Store in 2001 and currently has hundreds of stores spanning several countries.Many of the Apple Stores are inside malls,but Apple also has several free standing stores they call their flagship stores,with each looking a little different on the outside.These are located in New York City,Boston,Los Angeles,Chicago,San Francisco,Montreal,Tokyo,and Osaka. The store in New York City is a glass cube with a glass cylindrical elevator and spiral staircase that leads to an underground store.Inside they have long tables displaying products ranging from the iMac,MacBook Air,iPods,printers,cameras,and other accessories.All these products are accessible to customers who can try them out and ask various questions of informed associates.The walls are mostly metallic and the signs are all backlit. All stores have a Genius Bar where a customer can receive technical advice or set up service and repair for their products.To address the needs of the many iPod users,some stores,such as the New York store,have set up a separate iPod Bar where customers can get their own technical assistance.They also have an iMac station for kids who want to try out games and learning products and a theatre for workshops,product training sessions and special presentations. Apple introduced the handheld Easy Pay system where customers don't have to wait in line to purchase products and with a simple click of a paperless,handheld credit card scanner,the employee brings the cash register to the customer.Items can be rung up anywhere on the show room floor.Apple plans to open several more stores in the years to come. Apple also has its online store.At its web site a customer can order any Mac or iPod product,plus a large variety of accessories.In addition to its product offerings,a customer can watch a demonstration of how products work or check out the latest Mac ads or news. -Refer to Apple Stores.In terms of ownership,which of the following best describes Apple stores?

The _____ at John Lewis,Britain's largest department store chain,selects the merchandise for his or her department and is often responsible for its promotion and for managing the personnel in that department.

Katie buys supplies for her consulting business at a retailer that stocks a limited selection of items,which are sold in bulk on a cash-and-carry basis to members only.As she browses through a huge store,she buys flour,a set of muffin pans,and a package of paper towels as well as an assortment of fresh produce.Katie is most likely shopping at a(n):

Factory outlet stores are generally the same as warehouse clubs,except that a factory outlet store carries only the merchandise of the manufacturer that owns it.

_____ are stores that consumers purposely plan to visit.They are often built as freestanding stores.

Lancôme is a manufacturer of fine perfumes.It offers to share the costs (up to 5 percent of the amount of products purchased by the retailer)of advertising with any retailer that carries its line of fragrances.This is an illustration of:

_____ refers to shopping without visiting a store and is currently growing faster than in-store shopping because of the consumer demand for convenience.

A(n)_____ is a continuing relationship in which an individual or business grants business rights to operate or sell a product to another individual or business.