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    The Overall Impression Conveyed by a Store's Physical Layout,decor,and Surroundings
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The Overall Impression Conveyed by a Store's Physical Layout,decor,and Surroundings

Question 149

Question 149

Multiple Choice

The overall impression conveyed by a store's physical layout,decor,and surroundings is referred to as the store's:


A) atmosphere
B) merchandising mix
C) aura
D) position
E) positioning

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