Question 1

Why is the selection of a retail location so critical to a store's success?

Accepted Answer

A)  Location affects pricing decisions but does not affect store image. 
B)  Customers will not drive out of their way to find a store. 
C)  A location decision ties up funds that will not appreciate or gain in value. 
D)  A location decision typically requires long-term commitment of resources. 
E)  Employee density is affected by the area in which the store is located. 
A)  Location affects pricing decisions but does not affect store image. 
B)  Customers will not drive out of their way to find a store. 
C)  A location decision ties up funds that will not appreciate or gain in value. 
D)  A location decision typically requires long-term commitment of resources. 
E)  Employee density is affected by the area in which the store is located.

Question 2

After defining and selecting a target market,retailers must develop the six Ps of the retailing mix to successfully meet the needs of the chosen target market.What are the six Ps of the retailing mix?

Accepted Answer

The six Ps of the re

Question 3

Laura buys supplies for her catering business at a retailer that stocks a limited selection of items,which are sold in bulk on a cash-and-carry basis to members only.As she browses through a huge store,she buys flour,a set of muffin pans,and a package of paper towels as well as an assortment of fresh produce.Laura is most likely shopping at a(n):

Accepted Answer

A)  off-price discount retailer 
B)  factory outlet 
C)  industrial supply warehouse 
D)  warehouse membership club 
E)  wholesale outlet 
A)  off-price discount retailer 
B)  factory outlet 
C)  industrial supply warehouse 
D)  warehouse membership club 
E)  wholesale outlet

Question 4

Texas-based Grape Vine Market is an 18,000-square-foot store offering highly collectible food and wine: along with some other culinary perks,including a cooking school: all in a setting crafted to make shoppers feel comfortable.It stocks more than 5,500 different kinds of wine.Grape Vine Market is best described as a:

Accepted Answer

A)  hypermarket 
B)  convenience store 
C)  specialty store 
D)  department store 
E)  general store 
A)  hypermarket 
B)  convenience store 
C)  specialty store 
D)  department store 
E)  general store

Question 5

A retail operation that has a 90,000-square-foot facility,that houses a florist,baker,bank,craft shop,photo finisher,dry cleaner,and pharmacy under the same roof as grocery and household items is correctly called a:

Accepted Answer

A)  membership warehouse club 
B)  wholesale outlet 
C)  factory outlet 
D)  supercenter 
E)  mass merchandiser 
A)  membership warehouse club 
B)  wholesale outlet 
C)  factory outlet 
D)  supercenter 
E)  mass merchandiser

Question 6

Which type of retail ownership is owned and operated by an individual but is licensed by a larger supporting organization?

Accepted Answer

A)  independent retailer 
B)  chain store 
C)  franchise 
D)  cooperative 
E)  secondary retailer 
A)  independent retailer 
B)  chain store 
C)  franchise 
D)  cooperative 
E)  secondary retailer

Question 7

Telemarketing can consist of either unsolicited _____ sales calls,or _____ sales calls,which allow companies to receive orders through toll-free telephone numbers.

Accepted Answer

A)  order placement; lead generation 
B)  push strategy; pull strategy 
C)  systematic; synergistic 
D)  qualifying; finalizing 
E)  outbound; inbound 
A)  order placement; lead generation 
B)  push strategy; pull strategy 
C)  systematic; synergistic 
D)  qualifying; finalizing 
E)  outbound; inbound

Question 8

Who is the originator of a trade name,product,methods of operation,and so on that grants operating rights to another party to sell its product?

Accepted Answer

A)  renter 
B)  leaser 
C)  franchisor 
D)  franchisee 
E)  owner/operator 
A)  renter 
B)  leaser 
C)  franchisor 
D)  franchisee 
E)  owner/operator

Question 9

Supermarkets are self-service retailers that specialize in food and food products although many now carry nonfood items as well.

Accepted Answer

A) True 
 B)False

Question 10

Off-price retailers:

Accepted Answer

A)  are often able to take advantage of manufacturers' faulty sales forecasting 
B)  very often offer a consistent assortment of merchandise 
C)  seldom stock brand-name merchandise 
D)  are owned by the manufacturer of the products they sell 
E)  offer very deep assortments 
A)  are often able to take advantage of manufacturers' faulty sales forecasting 
B)  very often offer a consistent assortment of merchandise 
C)  seldom stock brand-name merchandise 
D)  are owned by the manufacturer of the products they sell 
E)  offer very deep assortments

Question 11

Arby's,Jiffy-Lube,Baskin-Robbins,and Sylvan Learning Centers are examples of _____ because the franchisee buys the right to use the franchisor's approach to doing business.

Accepted Answer

A)  trade name franchising 
B)  product franchising 
C)  business format franchising 
D)  franchise wholesaling 
E)  logistic franchising 
A)  trade name franchising 
B)  product franchising 
C)  business format franchising 
D)  franchise wholesaling 
E)  logistic franchising

Question 12

Which of the following statements about a retailer's promotion strategy is true?

Accepted Answer

A)  The design of the promotion strategy would be done separately from the creation of the retailing mix. 
B)  The goal of a retail store's promotion mix is to position the store in consumers' minds. 
C)  Most advertising for retailers is carried out at the national level. 
D)  Retailers find direct-mail marketing inefficient. 
E)  Retail promotion strategy does not include public relations activities. 
A)  The design of the promotion strategy would be done separately from the creation of the retailing mix. 
B)  The goal of a retail store's promotion mix is to position the store in consumers' minds. 
C)  Most advertising for retailers is carried out at the national level. 
D)  Retailers find direct-mail marketing inefficient. 
E)  Retail promotion strategy does not include public relations activities.

Question 13

M-commerce is a type of managed commerce in which both buyer and seller end the transaction with a win-win feeling.

Accepted Answer

A) True 
 B)False

Question 14

Build a Bear is a retailer where children can design and assemble a stuffed animal from walls of parts.Each child starts by deciding what animal they want.Then,the child moves to a place where the stuffing is added.Finally,the child moves to the area where the last accessories are added.Build-A-Bear is part of a recent trend in retailing referred to as::

Accepted Answer

A)  nonstore retailing 
B)  m-commerce 
C)  convenience retailing 
D)  e-business 
E)  adding interactivity 
A)  nonstore retailing 
B)  m-commerce 
C)  convenience retailing 
D)  e-business 
E)  adding interactivity

Question 15

A publisher of books on holiday decorating,cooking,and crafts has to find a way to dispose of its overrun and unsold end-of-season output.As a marketing consultant,you suggest the firm sell the merchandise to:

Accepted Answer

A)  mass merchandisers 
B)  convenience stores 
C)  department stores 
D)  supermarkets 
E)  off-price discount retailers 
A)  mass merchandisers 
B)  convenience stores 
C)  department stores 
D)  supermarkets 
E)  off-price discount retailers

Question 16

Flash Foods is the name of a chain of convenience stores with self-service gas pumps.What do you know about the convenience stores?

Accepted Answer

A)  They carry a wide assortment of products 
B)  They carry a limited line of high-turnover goods 
C)  They compete on the basis of low price 
D)  They carry a limited but deep assortment of products 
E)  They carry the freshest of produce 
A)  They carry a wide assortment of products 
B)  They carry a limited line of high-turnover goods 
C)  They compete on the basis of low price 
D)  They carry a limited but deep assortment of products 
E)  They carry the freshest of produce

Question 17

_____ sell a limited selection of brand-name appliances,household items,and groceries,usually in bulk on a cash-and-carry basis to members only.

Accepted Answer

A)  Super outlets 
B)  Factory outlets 
C)  Wholesale discounters 
D)  Off-price discount retailers 
E)  Warehouse membership clubs 
A)  Super outlets 
B)  Factory outlets 
C)  Wholesale discounters 
D)  Off-price discount retailers 
E)  Warehouse membership clubs

Question 18

A _____ is an off-price retailer that is owned and operated by a manufacturer and carries one line of merchandise--its own.

Accepted Answer

A)  mass merchandiser 
B)  factory outlet 
C)  wholesale club 
D)  discount store 
E)  bargain basement store 
A)  mass merchandiser 
B)  factory outlet 
C)  wholesale club 
D)  discount store 
E)  bargain basement store

Question 19

A store's atmosphere is the overall impression conveyed by a store's physical layout,decor,and surroundings.

Accepted Answer

A) True 
 B)False

Question 20

Chattanooga Bottling Company is licensed to bottle Coca-Cola.The Chattanooga Bottling Company is an example of a:

Accepted Answer

A)  product and trade name franchisee 
B)  redistributer franchisor 
C)  business format franchisee 
D)  licensed franchisor 
E)  relationship franchisee 
A)  product and trade name franchisee 
B)  redistributer franchisor 
C)  business format franchisee 
D)  licensed franchisor 
E)  relationship franchisee

Why is the selection of a retail location so critical to a store's success?

After defining and selecting a target market,retailers must develop the six Ps of the retailing mix to successfully meet the needs of the chosen target market.What are the six Ps of the retailing mix?

A retail operation that has a 90,000-square-foot facility,that houses a florist,baker,bank,craft shop,photo finisher,dry cleaner,and pharmacy under the same roof as grocery and household items is correctly called a:

Which type of retail ownership is owned and operated by an individual but is licensed by a larger supporting organization?

Telemarketing can consist of either unsolicited _ sales calls,or _ sales calls,which allow companies to receive orders through toll-free telephone numbers.

Who is the originator of a trade name,product,methods of operation,and so on that grants operating rights to another party to sell its product?

Supermarkets are self-service retailers that specialize in food and food products although many now carry nonfood items as well.

Off-price retailers:

Arby's,Jiffy-Lube,Baskin-Robbins,and Sylvan Learning Centers are examples of _____ because the franchisee buys the right to use the franchisor's approach to doing business.

Which of the following statements about a retailer's promotion strategy is true?

M-commerce is a type of managed commerce in which both buyer and seller end the transaction with a win-win feeling.

A publisher of books on holiday decorating,cooking,and crafts has to find a way to dispose of its overrun and unsold end-of-season output.As a marketing consultant,you suggest the firm sell the merchandise to:

Flash Foods is the name of a chain of convenience stores with self-service gas pumps.What do you know about the convenience stores?

_____ sell a limited selection of brand-name appliances,household items,and groceries,usually in bulk on a cash-and-carry basis to members only.

A _____ is an off-price retailer that is owned and operated by a manufacturer and carries one line of merchandise--its own.

A store's atmosphere is the overall impression conveyed by a store's physical layout,decor,and surroundings.

Chattanooga Bottling Company is licensed to bottle Coca-Cola.The Chattanooga Bottling Company is an example of a:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics & Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Marketing Channels and Supply Chain Management

Marketing Communications and Advertising

Public Relations, Sales Promotion, and Personal Selling

Pricing Concepts

Filters

Exam 13: Retailing

Why is the selection of a retail location so critical to a store's success?

After defining and selecting a target market,retailers must develop the six Ps of the retailing mix to successfully meet the needs of the chosen target market.What are the six Ps of the retailing mix?

A retail operation that has a 90,000-square-foot facility,that houses a florist,baker,bank,craft shop,photo finisher,dry cleaner,and pharmacy under the same roof as grocery and household items is correctly called a:

Which type of retail ownership is owned and operated by an individual but is licensed by a larger supporting organization?

Telemarketing can consist of either unsolicited _____ sales calls,or _____ sales calls,which allow companies to receive orders through toll-free telephone numbers.

Who is the originator of a trade name,product,methods of operation,and so on that grants operating rights to another party to sell its product?

Supermarkets are self-service retailers that specialize in food and food products although many now carry nonfood items as well.

Off-price retailers:

Arby's,Jiffy-Lube,Baskin-Robbins,and Sylvan Learning Centers are examples of _____ because the franchisee buys the right to use the franchisor's approach to doing business.

Which of the following statements about a retailer's promotion strategy is true?

M-commerce is a type of managed commerce in which both buyer and seller end the transaction with a win-win feeling.

A publisher of books on holiday decorating,cooking,and crafts has to find a way to dispose of its overrun and unsold end-of-season output.As a marketing consultant,you suggest the firm sell the merchandise to:

Flash Foods is the name of a chain of convenience stores with self-service gas pumps.What do you know about the convenience stores?

_____ sell a limited selection of brand-name appliances,household items,and groceries,usually in bulk on a cash-and-carry basis to members only.

A _____ is an off-price retailer that is owned and operated by a manufacturer and carries one line of merchandise--its own.

A store's atmosphere is the overall impression conveyed by a store's physical layout,decor,and surroundings.

Chattanooga Bottling Company is licensed to bottle Coca-Cola.The Chattanooga Bottling Company is an example of a:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics & Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Marketing Channels and Supply Chain Management

Marketing Communications and Advertising

Public Relations, Sales Promotion, and Personal Selling

Pricing Concepts

Filters

Telemarketing can consist of either unsolicited _ sales calls,or _ sales calls,which allow companies to receive orders through toll-free telephone numbers.