Question 1

Simulated test markets are conducted on computers without any consumer input.

Accepted Answer

A) True 
 B)False

Question 2

Longitudinal studies can be described as techniques that:

Accepted Answer

A)  measure the population at only one point in time 
B)  develop an understanding of a phenomenon in terms of "if-then" conditional statements 
C)  search for and interpret existing information relevant to the research problem 
D)  repeatedly measure the same sample units from the population over a period of time 
E)  studies conducted parallel (longitude) to one another, which allows for comparisons to be made between such studies 
A)  measure the population at only one point in time 
B)  develop an understanding of a phenomenon in terms of "if-then" conditional statements 
C)  search for and interpret existing information relevant to the research problem 
D)  repeatedly measure the same sample units from the population over a period of time 
E)  studies conducted parallel (longitude) to one another, which allows for comparisons to be made between such studies

Question 3

In experimental design nomenclature, an X represents the measurement of the dependent variable.

Accepted Answer

A) True 
 B)False

Question 4

In experimental designs an R stands for:

Accepted Answer

A)  restricted use of complex variables 
B)  random assignment of research subjects (e.g., stores) to groups (experimental and control) 
C)  random assignment of treatments to either the independent or the dependent variables 
D)  realism; which is appropriate only for studies with external validity 
E)  There is no R in experimental design terminology. 
A)  restricted use of complex variables 
B)  random assignment of research subjects (e.g., stores) to groups (experimental and control) 
C)  random assignment of treatments to either the independent or the dependent variables 
D)  realism; which is appropriate only for studies with external validity 
E)  There is no R in experimental design terminology.

Question 5

Which of the following symbols represents the change or manipulation of the independent variable?

Accepted Answer

A)  I 
B)  X 
C)  D 
D)  C 
E)  M 
A)  I 
B)  X 
C)  D 
D)  C 
E)  M

Question 6

In experimental design nomenclature, an E represents the experimental effect: that is, the change in the dependent variable occurs due to a change in the independent variable.

Accepted Answer

A) True 
 B)False

Question 7

Test markets do not yield infallible results. Sometimes test markets lead to the wrong decision.

Accepted Answer

A) True 
 B)False

Question 8

Test marketing is the phrase commonly used to indicate an experiment, study, or test that is conducted in a field setting.

Accepted Answer

A) True 
 B)False

Question 9

Experience surveys are carried out in order to assess the experience levels of several marketing research firms in order to select the most appropriate firm to conduct the project.

Accepted Answer

A) True 
 B)False

Question 10

If the research objective is to gain background information, it is likely that the most appropriate research design would be:

Accepted Answer

A)  exploitive 
B)  exhaustive 
C)  deductive 
D)  exploratory 
E)  causal 
A)  exploitive 
B)  exhaustive 
C)  deductive 
D)  exploratory 
E)  causal

Question 11

Research design is confined to predetermining how data are to be analyzed. It is primarily the responsibility of statisticians.

Accepted Answer

A) True 
 B)False

Question 12

Internal validity, carried out through field experiments, measures the extent to which the relationship between independent, dependent, and complex variables holds up in the real world.

Accepted Answer

A) True 
 B)False

Question 13

A city that is geographically isolated may be considered a good test market city.

Accepted Answer

A) True 
 B)False

Question 14

Exploratory research is best utilized when little is known about the problem.

Accepted Answer

A) True 
 B)False

Question 15

Ray Kroc, a milk shake machine salesman, noticed that one restaurant in California burned up many milk shake machines. He inferred that the restaurant was meeting the needs of the market better than other restaurants. His observation illustrates the use of:

Accepted Answer

A)  observational deduction 
B)  exploratory research 
C)  explanatory research 
D)  causal research 
E)  discontinuous panel research 
A)  observational deduction 
B)  exploratory research 
C)  explanatory research 
D)  causal research 
E)  discontinuous panel research

Question 16

Focus groups are small groups of people brought together and guided by a moderator through an unstructured, spontaneous discussion for the purpose of gaining information relevant to the research problem.

Accepted Answer

A) True 
 B)False

Simulated test markets are conducted on computers without any consumer input.

Longitudinal studies can be described as techniques that:

In experimental design nomenclature, an X represents the measurement of the dependent variable.

In experimental designs an R stands for:

Which of the following symbols represents the change or manipulation of the independent variable?

In experimental design nomenclature, an E represents the experimental effect: that is, the change in the dependent variable occurs due to a change in the independent variable.

Test markets do not yield infallible results. Sometimes test markets lead to the wrong decision.

Test marketing is the phrase commonly used to indicate an experiment, study, or test that is conducted in a field setting.

Experience surveys are carried out in order to assess the experience levels of several marketing research firms in order to select the most appropriate firm to conduct the project.

If the research objective is to gain background information, it is likely that the most appropriate research design would be:

Research design is confined to predetermining how data are to be analyzed. It is primarily the responsibility of statisticians.

Internal validity, carried out through field experiments, measures the extent to which the relationship between independent, dependent, and complex variables holds up in the real world.

A city that is geographically isolated may be considered a good test market city.

Exploratory research is best utilized when little is known about the problem.

Ray Kroc, a milk shake machine salesman, noticed that one restaurant in California burned up many milk shake machines. He inferred that the restaurant was meeting the needs of the market better than other restaurants. His observation illustrates the use of:

Focus groups are small groups of people brought together and guided by a moderator through an unstructured, spontaneous discussion for the purpose of gaining information relevant to the research problem.

Introduction to Marketing Research

The Marketing Research Process

The Marketing Research Industry

Defining the Problem and Determining Research Objectives

Using Secondary Data and Online Information Databases

Standardized Information Sources

Observation, Focus Groups, and Other Qualitative Methods

Survey Data-Collection Methods

Measurement in Marketing Research

Designing the Questionnaire

Determining How to Select the Sample

Determining the Size of a Sample

Data Collection in the Field, Nonresponse Error, and Questionnaire Screening

Basic Data Analysis: Descriptive Statistics

Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means

Testing for Differences Between Two Groups or Among More Than

Determining and Interpreting Associations Among Variables

Regression Analysis in Marketing Research

The Marketing Research Report: Preparation and Presentation

Filters

Exam 5: Research Design

Simulated test markets are conducted on computers without any consumer input.

Longitudinal studies can be described as techniques that:

In experimental design nomenclature, an X represents the measurement of the dependent variable.

In experimental designs an R stands for:

Which of the following symbols represents the change or manipulation of the independent variable?

In experimental design nomenclature, an E represents the experimental effect: that is, the change in the dependent variable occurs due to a change in the independent variable.

Test markets do not yield infallible results. Sometimes test markets lead to the wrong decision.

Test marketing is the phrase commonly used to indicate an experiment, study, or test that is conducted in a field setting.

Experience surveys are carried out in order to assess the experience levels of several marketing research firms in order to select the most appropriate firm to conduct the project.

If the research objective is to gain background information, it is likely that the most appropriate research design would be:

Research design is confined to predetermining how data are to be analyzed. It is primarily the responsibility of statisticians.

Internal validity, carried out through field experiments, measures the extent to which the relationship between independent, dependent, and complex variables holds up in the real world.

A city that is geographically isolated may be considered a good test market city.

Exploratory research is best utilized when little is known about the problem.

Ray Kroc, a milk shake machine salesman, noticed that one restaurant in California burned up many milk shake machines. He inferred that the restaurant was meeting the needs of the market better than other restaurants. His observation illustrates the use of:

Focus groups are small groups of people brought together and guided by a moderator through an unstructured, spontaneous discussion for the purpose of gaining information relevant to the research problem.

Introduction to Marketing Research

The Marketing Research Process

The Marketing Research Industry

Defining the Problem and Determining Research Objectives

Using Secondary Data and Online Information Databases

Standardized Information Sources

Observation, Focus Groups, and Other Qualitative Methods

Survey Data-Collection Methods

Measurement in Marketing Research

Designing the Questionnaire

Determining How to Select the Sample

Determining the Size of a Sample

Data Collection in the Field, Nonresponse Error, and Questionnaire Screening

Basic Data Analysis: Descriptive Statistics

Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means

Testing for Differences Between Two Groups or Among More Than

Determining and Interpreting Associations Among Variables

Regression Analysis in Marketing Research

The Marketing Research Report: Preparation and Presentation

Filters