Question 1

The primary advantage of field experiments is that they are conducted in non-naturalistic settings, which allow for tightly controlling extraneous variables.

Accepted Answer

A) True 
 B)False

Question 2

Dependent variables are those over which the experimenter has total, direct control; they may be easily manipulated by experimenters.

Accepted Answer

A) True 
 B)False

Question 3

What is the purpose of a market tracking study?

Accepted Answer

A)  to determine if consumers switched brands from one time period to the next 
B)  to measure some variable of interest, such as market share or unit sales over time 
C)  to determine the relationship between several variables 
D)  to search for and interpret existing information relevant to the research problem 
E)  to keep up with changes competitors are making in their marketing mixes 
A)  to determine if consumers switched brands from one time period to the next 
B)  to measure some variable of interest, such as market share or unit sales over time 
C)  to determine the relationship between several variables 
D)  to search for and interpret existing information relevant to the research problem 
E)  to keep up with changes competitors are making in their marketing mixes

Question 4

An experiment is defined as:

Accepted Answer

A)  something men and/or women in white coats do 
B)  manipulating an independent variable to see how it affects a dependent variable, while also controlling for the effects of additional complex variables 
C)  manipulating a dependent variable to see how it affects an independent variable, while also controlling for the effects of additional complex variables 
D)  holding all variables constant to observe any effects of one variable over another over time 
E)  manipulating an independent variable to see how it affects a dependent variable, while also controlling for the effects of additional extraneous variables 
A)  something men and/or women in white coats do 
B)  manipulating an independent variable to see how it affects a dependent variable, while also controlling for the effects of additional complex variables 
C)  manipulating a dependent variable to see how it affects an independent variable, while also controlling for the effects of additional complex variables 
D)  holding all variables constant to observe any effects of one variable over another over time 
E)  manipulating an independent variable to see how it affects a dependent variable, while also controlling for the effects of additional extraneous variables

Question 5

An experimental design is a procedure for ensuring that:

Accepted Answer

A)  the change in the dependent variable may be solely attributed to the change in the independent variable 
B)  the change in the independent variable may be solely attributed to the change in the complex variable 
C)  the change in the dependent variable may be solely attributed to the change in the extraneous variable 
D)  any and all effects on all experimental values are measured 
E)  the manipulation made on the complex variable is measured accurately 
A)  the change in the dependent variable may be solely attributed to the change in the independent variable 
B)  the change in the independent variable may be solely attributed to the change in the complex variable 
C)  the change in the dependent variable may be solely attributed to the change in the extraneous variable 
D)  any and all effects on all experimental values are measured 
E)  the manipulation made on the complex variable is measured accurately

Question 6

Although laboratory experiments allow for the control of extraneous variables, they cost more and take more time than do field experiments.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following symbols represents the measurement of the complex variable in an experimental design?

Accepted Answer

A)  O 
B)  X 
C)  C 
D)  Z 
E)  none of the other answers are correct as there is no such thing as a "complex" variable 
A)  O 
B)  X 
C)  C 
D)  Z 
E)  none of the other answers are correct as there is no such thing as a "complex" variable

Question 8

Independent variables are those which the experimenter has some control; in other words, independent variables may be manipulated by the experimenter.

Accepted Answer

A) True 
 B)False

Question 9

Complex variables are those that have some effect upon the dependent variable, but are not independent variables.

Accepted Answer

A) True 
 B)False

Question 10

Your university decides it will create a panel of consumers in your local area. The purpose of the panel is to report the local population's attitudes, preferences, and intentions on a variety of local issues. In the first administration of the panel, the questions asked for voter preferences for an upcoming local election. In the second administration, questions submitted to the panel asked for their attitudes about the quality of the drinking water and air in your area. Which type of panel has your university created?

Accepted Answer

A)  continuous panel 
B)  inquisitional panel 
C)  discontinuous panel 
D)  repeatability panel 
E)  exploratory panel 
A)  continuous panel 
B)  inquisitional panel 
C)  discontinuous panel 
D)  repeatability panel 
E)  exploratory panel

Question 11

Mack Trucks decides to conduct an experiment to determine if a new oil additive actually results in increased fuel efficiency. They find a lab that contains 50 engines that are exactly alike. Mack randomly divides the 50 engines into two groups an experimental group (which has the new oil additive)and the control group (which does not have the new oil additive). They pour the exact same amount of fuel into all 50 engines and time how long each engine runs. Afterward, they average the length of time run by the 25 engines in the control group versus the 25 engines in the experimental group. Which of the following represents the experimental design in this study?

Accepted Answer

A) $\mathrm{X} \quad \mathrm{O}_{1}$ 
B) $\text { (R) } \mathrm{O}_{1} \mathrm{X} \quad \mathrm{O}_{2}$
$\begin{array}{ll}
\mathrm{O}_{3} & \mathrm{O}_{4}
\end{array}$ 
C) $\mathrm{O}_{1} \mathrm{X} \quad \mathrm{O}_{2}$ 
D) $\text { (R) } \mathrm{O}_{1} \mathrm{X} \quad \mathrm{O}_{2}$
$\text { (R) } \mathrm{O}_{3} \quad \mathrm{D} \quad \mathrm{O}_{4}$ 
E) $\text { (R) } \mathrm{O}_{1} \quad \mathrm{O}_{2}$
$\begin{array}{lll}
\mathrm{O}_{3} & \mathrm{D} & \mathrm{O}_{4}
\end{array}$ 
A) $\mathrm{X} \quad \mathrm{O}_{1}$ 
B) $\text { (R) } \mathrm{O}_{1} \mathrm{X} \quad \mathrm{O}_{2}$
$\begin{array}{ll}
\mathrm{O}_{3} & \mathrm{O}_{4}
\end{array}$ 
C) $\mathrm{O}_{1} \mathrm{X} \quad \mathrm{O}_{2}$ 
D) $\text { (R) } \mathrm{O}_{1} \mathrm{X} \quad \mathrm{O}_{2}$
$\text { (R) } \mathrm{O}_{3} \quad \mathrm{D} \quad \mathrm{O}_{4}$ 
E) $\text { (R) } \mathrm{O}_{1} \quad \mathrm{O}_{2}$
$\begin{array}{lll}
\mathrm{O}_{3} & \mathrm{D} & \mathrm{O}_{4}
\end{array}$

Question 12

What type of descriptive research study measures a population at only one point in time?

Accepted Answer

A)  sample observations 
B)  cross-sectional studies 
C)  longitudinal studies 
D)  "Point in Time" studies 
E)  "One Point in Time" studies 
A)  sample observations 
B)  cross-sectional studies 
C)  longitudinal studies 
D)  "Point in Time" studies 
E)  "One Point in Time" studies

Question 13

Causal research is best utilized to define terms.

Accepted Answer

A) True 
 B)False

Question 14

In experimental design nomenclature, an O represents the measurement of the dependent variable.

Accepted Answer

A) True 
 B)False

Question 15

A panel of respondents is often used in which type of study?

Accepted Answer

A)  longitudinal 
B)  cross-sectional 
C)  sample surveys 
D)  case analysis 
E)  exhaustive 
A)  longitudinal 
B)  cross-sectional 
C)  sample surveys 
D)  case analysis 
E)  exhaustive

Question 16

Descriptive research consists of exploratory research, primary research, and secondary research.

Accepted Answer

A) True 
 B)False

Question 17

If an experiment did not have a representative sample, this would be considered a threat to the experiment's external validity.

Accepted Answer

A) True 
 B)False

Question 18

What type of panel should be used in brand-switching studies?

Accepted Answer

A)  repeatability panel 
B)  continuous panel 
C)  inquisitional panel 
D)  discontinuous panel 
E)  exploratory panel 
A)  repeatability panel 
B)  continuous panel 
C)  inquisitional panel 
D)  discontinuous panel 
E)  exploratory panel

Question 19

Which of the following is an objective of research?

Accepted Answer

A)  to gain background information 
B)  to describe marketing phenomena 
C)  to determine causality 
D)  all of the above 
E)  none of the above 
A)  to gain background information 
B)  to describe marketing phenomena 
C)  to determine causality 
D)  all of the above 
E)  none of the above

Question 20

Descriptive studies are conducted to:

Accepted Answer

A)  answer who, what, when, where, and how questions 
B)  specify the causality in the problem 
C)  describe previous findings in similar problems 
D)  answer who, what, when, where, how, and why questions 
E)  determine if x, then y, relationships 
A)  answer who, what, when, where, and how questions 
B)  specify the causality in the problem 
C)  describe previous findings in similar problems 
D)  answer who, what, when, where, how, and why questions 
E)  determine if x, then y, relationships

The primary advantage of field experiments is that they are conducted in non-naturalistic settings, which allow for tightly controlling extraneous variables.

Dependent variables are those over which the experimenter has total, direct control; they may be easily manipulated by experimenters.

What is the purpose of a market tracking study?

An experiment is defined as:

An experimental design is a procedure for ensuring that:

Although laboratory experiments allow for the control of extraneous variables, they cost more and take more time than do field experiments.

Which of the following symbols represents the measurement of the complex variable in an experimental design?

Independent variables are those which the experimenter has some control; in other words, independent variables may be manipulated by the experimenter.

Complex variables are those that have some effect upon the dependent variable, but are not independent variables.

What type of descriptive research study measures a population at only one point in time?

Causal research is best utilized to define terms.

In experimental design nomenclature, an O represents the measurement of the dependent variable.

A panel of respondents is often used in which type of study?

Descriptive research consists of exploratory research, primary research, and secondary research.

If an experiment did not have a representative sample, this would be considered a threat to the experiment's external validity.

What type of panel should be used in brand-switching studies?

Which of the following is an objective of research?

Descriptive studies are conducted to:

Introduction to Marketing Research

The Marketing Research Process

The Marketing Research Industry

Defining the Problem and Determining Research Objectives

Using Secondary Data and Online Information Databases

Standardized Information Sources

Observation, Focus Groups, and Other Qualitative Methods

Survey Data-Collection Methods

Measurement in Marketing Research

Designing the Questionnaire

Determining How to Select the Sample

Determining the Size of a Sample

Data Collection in the Field, Nonresponse Error, and Questionnaire Screening

Basic Data Analysis: Descriptive Statistics

Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means

Testing for Differences Between Two Groups or Among More Than

Determining and Interpreting Associations Among Variables

Regression Analysis in Marketing Research

The Marketing Research Report: Preparation and Presentation

Filters

Exam 5: Research Design

The primary advantage of field experiments is that they are conducted in non-naturalistic settings, which allow for tightly controlling extraneous variables.

Dependent variables are those over which the experimenter has total, direct control; they may be easily manipulated by experimenters.

What is the purpose of a market tracking study?

An experiment is defined as:

An experimental design is a procedure for ensuring that:

Although laboratory experiments allow for the control of extraneous variables, they cost more and take more time than do field experiments.

Which of the following symbols represents the measurement of the complex variable in an experimental design?

Independent variables are those which the experimenter has some control; in other words, independent variables may be manipulated by the experimenter.

Complex variables are those that have some effect upon the dependent variable, but are not independent variables.

What type of descriptive research study measures a population at only one point in time?

Causal research is best utilized to define terms.

In experimental design nomenclature, an O represents the measurement of the dependent variable.

A panel of respondents is often used in which type of study?

Descriptive research consists of exploratory research, primary research, and secondary research.

If an experiment did not have a representative sample, this would be considered a threat to the experiment's external validity.

What type of panel should be used in brand-switching studies?

Which of the following is an objective of research?

Descriptive studies are conducted to:

Introduction to Marketing Research

The Marketing Research Process

The Marketing Research Industry

Defining the Problem and Determining Research Objectives

Using Secondary Data and Online Information Databases

Standardized Information Sources

Observation, Focus Groups, and Other Qualitative Methods

Survey Data-Collection Methods

Measurement in Marketing Research

Designing the Questionnaire

Determining How to Select the Sample

Determining the Size of a Sample

Data Collection in the Field, Nonresponse Error, and Questionnaire Screening

Basic Data Analysis: Descriptive Statistics

Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means

Testing for Differences Between Two Groups or Among More Than

Determining and Interpreting Associations Among Variables

Regression Analysis in Marketing Research

The Marketing Research Report: Preparation and Presentation

Filters