Exam 5: Research Design

Which of the following is a type of exploratory research that refers to a review of available information about a former situation(s)that has some similarities to the present research problem?

Which of the following is NOT a situation in which exploratory research should be used?

Which of the following best represents the criteria discussed by the authors to be used in selection of a test market city?

Dirt Devil vacuum cleaning company is interested in knowing if a proposed advertising message will be effective in generating interest in purchasing their portable vacuum cleaner. They contact marketing research firm InsightExpress, which has a service that tests proposed ad copy with consumers they have recruited to participate. Copies of the ad are prepared and are shown to several hundred consumers online. Consumers evaluate the ad and the results are given to Dirt Devil. This is an example of which of the following?

Which of the following symbols represents the measurement of the dependent variable?

What type of research is unstructured and informal?

Internal validity is concerned with which of the following?

The dependent variable is always manipulated in the experimental group but never in the control group.

What is the general purpose of projective techniques?

What type of research design should a marketing researcher use to find out how many customers there are, what brands they buy and in what quantities, which advertisements they recall, what are their attitudes toward the company, and who is the competition?

Exploratory research can be used to help define terms such as "satisfaction with service."

The advantage of the discontinuous panel is they represent a large group people, stores, or other entity making up the panel that is agreeable to providing information.

Knowledge of research design is helpful because certain designs can be matched with certain problems and this provides a blueprint for the researcher.

Because descriptive research asks who, what, where, when, and how, it also provides conclusive answers to why.

The various types of research design include:

Appropriate methods for conducting exploratory research would include:

Which of the following best illustrates the significance of research design?

In the example of brand-switching data provided in the textbook (Pooch Plus dog treats), cross-sectional study analysis provided a totally different conclusion than did the longitudinal data analysis.

The Before-After with Control Group design is a quasi-experimental design.

Which of the following is most true about research designs?