Question 1

Why does the personal relevance of a product lead to higher motivation levels?

Accepted Answer

The personal relevance of a product lead

Question 2

Novices are able to process information more extensively when the information is stated in terms of

Accepted Answer

A)  benefits. 
B)  discrete units of information rather than chunking of information. 
C)  attitudes. 
D)  beliefs. 
E)  attributes. 
A)  benefits. 
B)  discrete units of information rather than chunking of information. 
C)  attitudes. 
D)  beliefs. 
E)  attributes.

Question 3

____ refers to any processing situation that can divert a consumer's attention away from the processing of a message.

Accepted Answer

A)  Involvement 
B)  Cognitive pause 
C)  Opportunistic pause 
D)  Distraction 
E)  Cognition 
A)  Involvement 
B)  Cognitive pause 
C)  Opportunistic pause 
D)  Distraction 
E)  Cognition

Question 4

Len loved his subcompact car,but as a partner in a major law firm he was expected to drive an expensive luxury automobile.This product contained a high degree of ____ for him.

Accepted Answer

A)  uncertainty risk 
B)  social risk 
C)  financial risk 
D)  physical risk 
E)  performance risk 
A)  uncertainty risk 
B)  social risk 
C)  financial risk 
D)  physical risk 
E)  performance risk

Question 5

Response involvement is when consumers

Accepted Answer

A)  have a high degree of affective response to ads. 
B)  are involved in certain decisions and behaviors. 
C)  have a high degree of cognitive response to ads. 
D)  are involved in a response to a sales campaign. 
E)  have a high degree of both cognitive and affective response to ads. 
A)  have a high degree of affective response to ads. 
B)  are involved in certain decisions and behaviors. 
C)  have a high degree of cognitive response to ads. 
D)  are involved in a response to a sales campaign. 
E)  have a high degree of both cognitive and affective response to ads.

Question 6

Kimberly has used computers all of her life.She knows a lot about hardware and software.Kimberly can process information about computers more extensively when the information is stated in terms of

Accepted Answer

A)  attributes. 
B)  discrete units of information rather than chunking of information. 
C)  attitudes. 
D)  beliefs. 
E)  benefits. 
A)  attributes. 
B)  discrete units of information rather than chunking of information. 
C)  attitudes. 
D)  beliefs. 
E)  benefits.

Question 7

What is perceived risk and how does it affect consumer behavior?

Accepted Answer

Perceived risk refers to the potential f

Question 8

Why might certain consumer goods be personally relevant to us?

Accepted Answer

Certain consumer goods might be personal

Question 9

How can attitudes that are inconsistent with a consumer's attitude affect the consumer's behavior?

Accepted Answer

Attitudes that are inconsistent with a c

Question 10

What is motivation?

Accepted Answer

The answer of What is motivation?...

Question 11

Shelly did not take much time to make a decision about her toothpaste.She looked to see if either of the two brands she regularly bought was on sale and then tossed the cheaper one into her shopping cart.Shelly's ____ in choosing toothpaste.

Accepted Answer

A)  ability is low 
B)  risks are high 
C)  motivation is high 
D)  opportunity is low 
E)  motivation is low 
A)  ability is low 
B)  risks are high 
C)  motivation is high 
D)  opportunity is low 
E)  motivation is low

Question 12

Perceived risk is higher when little information is available about the offering,its price is high,and it is relatively new.

Accepted Answer

A) True 
 B)False

Question 13

Consumers with a(n)____ are likely to be highly involved in activities like reading,solving puzzles,and playing games that are mentally taxing.

Accepted Answer

A)  high need for cognition 
B)  high optimum stimulation level 
C)  low need for cognition 
D)  low need for conation 
E)  affectively oriented personality 
A)  high need for cognition 
B)  high optimum stimulation level 
C)  low need for cognition 
D)  low need for conation 
E)  affectively oriented personality

Question 14

Helma needed to find a lawn mower to cut her grass,which was growing rapidly after recent rains.Her need is best classified as a(n)____ need.

Accepted Answer

A)  self-actualization 
B)  social 
C)  hedonic 
D)  functional 
E)  egoistic 
A)  self-actualization 
B)  social 
C)  hedonic 
D)  functional 
E)  egoistic

Question 15

____ reflects the extent to which a situation is conducive to achieving an outcome.

Accepted Answer

A)  Ability 
B)  Motivation 
C)  Opportunity 
D)  Involvement 
E)  Achievement 
A)  Ability 
B)  Motivation 
C)  Opportunity 
D)  Involvement 
E)  Achievement

Question 16

____ refers to the potential harm that a product or service might pose to one's safety.

Accepted Answer

A)  Social risk 
B)  Uncertainty risk 
C)  Time risk 
D)  Physical risk 
E)  Performance risk 
A)  Social risk 
B)  Uncertainty risk 
C)  Time risk 
D)  Physical risk 
E)  Performance risk

Question 17

If you are hungry,one of your goals might be to eat a large lunch.This is an example of a(n)____ goal.

Accepted Answer

A)  appraised 
B)  abstract 
C)  concrete 
D)  normative 
E)  affective 
A)  appraised 
B)  abstract 
C)  concrete 
D)  normative 
E)  affective

Question 18

____ is the psychological experience of the motivated consumer that includes psychological states such as interest,excitement,anxiety,passion,and engagement.

Accepted Answer

A)  SEVA 
B)  External positive agitation 
C)  Felt involvement 
D)  Emotional processing mode 
E)  Active agitational processing 
A)  SEVA 
B)  External positive agitation 
C)  Felt involvement 
D)  Emotional processing mode 
E)  Active agitational processing

Question 19

Needs have all of the following characteristics except that they

Accepted Answer

A)  are dynamic. 
B)  can conflict with one another. 
C)  can be aroused by internal cues. 
D)  can be aroused by external cues. 
E)  result in higher levels of perceived risk. 
A)  are dynamic. 
B)  can conflict with one another. 
C)  can be aroused by internal cues. 
D)  can be aroused by external cues. 
E)  result in higher levels of perceived risk.

Question 20

How can marketers identify consumers' needs?

Accepted Answer

Marketers can identify consumers' needs

Why does the personal relevance of a product lead to higher motivation levels?

Novices are able to process information more extensively when the information is stated in terms of

____ refers to any processing situation that can divert a consumer's attention away from the processing of a message.

Len loved his subcompact car,but as a partner in a major law firm he was expected to drive an expensive luxury automobile.This product contained a high degree of ____ for him.

Response involvement is when consumers

Kimberly has used computers all of her life.She knows a lot about hardware and software.Kimberly can process information about computers more extensively when the information is stated in terms of

What is perceived risk and how does it affect consumer behavior?

Why might certain consumer goods be personally relevant to us?

How can attitudes that are inconsistent with a consumer's attitude affect the consumer's behavior?

What is motivation?

Shelly did not take much time to make a decision about her toothpaste.She looked to see if either of the two brands she regularly bought was on sale and then tossed the cheaper one into her shopping cart.Shelly's ____ in choosing toothpaste.

Perceived risk is higher when little information is available about the offering,its price is high,and it is relatively new.

Consumers with a(n)____ are likely to be highly involved in activities like reading,solving puzzles,and playing games that are mentally taxing.

Helma needed to find a lawn mower to cut her grass,which was growing rapidly after recent rains.Her need is best classified as a(n)____ need.

____ reflects the extent to which a situation is conducive to achieving an outcome.

____ refers to the potential harm that a product or service might pose to one's safety.

If you are hungry,one of your goals might be to eat a large lunch.This is an example of a(n)____ goal.

____ is the psychological experience of the motivated consumer that includes psychological states such as interest,excitement,anxiety,passion,and engagement.

Needs have all of the following characteristics except that they

How can marketers identify consumers' needs?

Understanding Consumer Behavior

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 2: Motivation, Ability, and Opportunity

Why does the personal relevance of a product lead to higher motivation levels?

Novices are able to process information more extensively when the information is stated in terms of

____ refers to any processing situation that can divert a consumer's attention away from the processing of a message.

Len loved his subcompact car,but as a partner in a major law firm he was expected to drive an expensive luxury automobile.This product contained a high degree of ____ for him.

Response involvement is when consumers

Kimberly has used computers all of her life.She knows a lot about hardware and software.Kimberly can process information about computers more extensively when the information is stated in terms of

What is perceived risk and how does it affect consumer behavior?

Why might certain consumer goods be personally relevant to us?

How can attitudes that are inconsistent with a consumer's attitude affect the consumer's behavior?

What is motivation?

Shelly did not take much time to make a decision about her toothpaste.She looked to see if either of the two brands she regularly bought was on sale and then tossed the cheaper one into her shopping cart.Shelly's ____ in choosing toothpaste.

Perceived risk is higher when little information is available about the offering,its price is high,and it is relatively new.

Consumers with a(n)____ are likely to be highly involved in activities like reading,solving puzzles,and playing games that are mentally taxing.

Helma needed to find a lawn mower to cut her grass,which was growing rapidly after recent rains.Her need is best classified as a(n)____ need.

____ reflects the extent to which a situation is conducive to achieving an outcome.

____ refers to the potential harm that a product or service might pose to one's safety.

If you are hungry,one of your goals might be to eat a large lunch.This is an example of a(n)____ goal.

____ is the psychological experience of the motivated consumer that includes psychological states such as interest,excitement,anxiety,passion,and engagement.

Needs have all of the following characteristics except that they

How can marketers identify consumers' needs?

Understanding Consumer Behavior

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters