Question 1

Your self-concept is influenced by you.

Accepted Answer

A) True 
 B)False

Question 2

Voters are more likely to be motivated to attend to a politician who expresses their values.

Accepted Answer

A) True 
 B)False

Question 3

Tara sees an ad for quick weight loss.She has been thinking about losing some weight before her cousin's birthday party.Some research indicates that she may want to believe the ad because she wants it to be true,so she convinces herself that the product will work.This type of information processing is called

Accepted Answer

A)  motivated reasoning. 
B)  felt involvement. 
C)  image-based reasoning. 
D)  enduring involvement. 
E)  fad reasoning. 
A)  motivated reasoning. 
B)  felt involvement. 
C)  image-based reasoning. 
D)  enduring involvement. 
E)  fad reasoning.

Question 4

If you are motivated to make the right choice in buying a car,you might do all of the following except

Accepted Answer

A)  spend a lot of time and energy comparing the brands. 
B)  try to understand just what certain attributes mean. 
C)  imagine how you would look driving them. 
D)  choose the first car you see on the lot. 
E)  actively try to remember the details of the information. 
A)  spend a lot of time and energy comparing the brands. 
B)  try to understand just what certain attributes mean. 
C)  imagine how you would look driving them. 
D)  choose the first car you see on the lot. 
E)  actively try to remember the details of the information.

Question 5

Ellen is driving down the road with her radio on.An ad for a new store is being aired as Ellen maneuvers through heavy traffic.Although Ellen enjoys shopping and is always interested in new stores,she is paying more attention to her driving than the ad.Thus she has limited ____ to pay attention to the ad.

Accepted Answer

A)  motivation 
B)  ability 
C)  opportunity 
D)  felt involvement 
E)  cognitive capacity 
A)  motivation 
B)  ability 
C)  opportunity 
D)  felt involvement 
E)  cognitive capacity

Question 6

Psychological risk reflects consumers' concern over the extent to which a product or service

Accepted Answer

A)  causes them a high level of psychological stress. 
B)  may not fulfill a functional need. 
C)  fits with the way they perceive themselves. 
D)  leads them to high levels of affective involvement. 
E)  may not fulfill a hedonic need. 
A)  causes them a high level of psychological stress. 
B)  may not fulfill a functional need. 
C)  fits with the way they perceive themselves. 
D)  leads them to high levels of affective involvement. 
E)  may not fulfill a hedonic need.

Question 7

When a consumer watches a funny movie and experiences intense emotions,he/she is cognitively involved.

Accepted Answer

A) True 
 B)False

Question 8

____ reflect the objectives we would like to achieve given the current situation.

Accepted Answer

A)  Needs 
B)  Values 
C)  Goals 
D)  Wants 
E)  Brand loyalties 
A)  Needs 
B)  Values 
C)  Goals 
D)  Wants 
E)  Brand loyalties

Question 9

Driving his BMW to the party,Skip felt great that driving well above the speed limit won him the admiration of his friends,but he also had safety concerns.This is a classic example of an

Accepted Answer

A)  opposing-sided contradiction. 
B)  approach-avoidance conflict. 
C)  approach-approach conflict. 
D)  open-sided contradiction. 
E)  avoidance contradiction 
A)  opposing-sided contradiction. 
B)  approach-avoidance conflict. 
C)  approach-approach conflict. 
D)  open-sided contradiction. 
E)  avoidance contradiction

Question 10

All of the following are types of perceived risk identified by researchers except

Accepted Answer

A)  uncertainty risk. 
B)  performance risk. 
C)  financial risk. 
D)  physical risk. 
E)  social risk. 
A)  uncertainty risk. 
B)  performance risk. 
C)  financial risk. 
D)  physical risk. 
E)  social risk.

Question 11

Needs are dynamic,exist in a hierarchy,can cause conflict,and can be internally or externally aroused.

Accepted Answer

A) True 
 B)False

Question 12

Before buying a PC,Nathan read computer magazines daily and knew all of the different types of components.This is best thought of as an example of

Accepted Answer

A)  cognitive involvement. 
B)  felt motivation. 
C)  cognitive agitation. 
D)  affective elaboration. 
E)  elaborative cognition. 
A)  cognitive involvement. 
B)  felt motivation. 
C)  cognitive agitation. 
D)  affective elaboration. 
E)  elaborative cognition.

Question 13

What are the different levels of Maslow's hierarchy of needs and how might different types of products satisfy these needs?

Accepted Answer

Maslow's hierarchy of needs is a theory

Question 14

Maslow's hierarchy focuses on different levels of motivation in an individual's life.

Accepted Answer

A) True 
 B)False

Question 15

Felt involvement can be enduring,situational,and disappointing.

Accepted Answer

A) True 
 B)False

Question 16

When she was a teenager,Carol owned a 1972 Ford Pinto.Therefore when a magazine article in 1973 claimed that the car was unsafe and could explode on impact if it was in an accident,Carol was motivated to pay attention to the article because of the information's

Accepted Answer

A)  perceived social risk. 
B)  congruence with her values. 
C)  approach-approach needs conflict. 
D)  personal relevance. 
E)  cognitive stimulation. 
A)  perceived social risk. 
B)  congruence with her values. 
C)  approach-approach needs conflict. 
D)  personal relevance. 
E)  cognitive stimulation.

Question 17

Consumers exert the same amount of effort in achieving their consumption goals.

Accepted Answer

A) True 
 B)False

Question 18

As U.S.society becomes more violent,consumers have bought an increasing amount of safety equipment and paid attention to advertising for such equipment.This is an example of appealing to a need that increases

Accepted Answer

A)  wants. 
B)  beliefs. 
C)  affect. 
D)  motivation. 
E)  cognitions. 
A)  wants. 
B)  beliefs. 
C)  affect. 
D)  motivation. 
E)  cognitions.

Question 19

____ needs are defined as those that reflect self-enhancement,role position,group membership,or ego identification.

Accepted Answer

A)  Social 
B)  Functional 
C)  Nonsocial 
D)  Symbolic 
E)  Hedonic 
A)  Social 
B)  Functional 
C)  Nonsocial 
D)  Symbolic 
E)  Hedonic

Question 20

When Clay provides his friends directions to his new house,he draws a detailed map of the area rather than provide list written instructions.Clay's way of formatting information is influenced by his

Accepted Answer

A)  affective processing. 
B)  cognitive style. 
C)  expertise. 
D)  intelligence. 
E)  education. 
A)  affective processing. 
B)  cognitive style. 
C)  expertise. 
D)  intelligence. 
E)  education.

Your self-concept is influenced by you.

Voters are more likely to be motivated to attend to a politician who expresses their values.

If you are motivated to make the right choice in buying a car,you might do all of the following except

Psychological risk reflects consumers' concern over the extent to which a product or service

When a consumer watches a funny movie and experiences intense emotions,he/she is cognitively involved.

____ reflect the objectives we would like to achieve given the current situation.

Driving his BMW to the party,Skip felt great that driving well above the speed limit won him the admiration of his friends,but he also had safety concerns.This is a classic example of an

All of the following are types of perceived risk identified by researchers except

Needs are dynamic,exist in a hierarchy,can cause conflict,and can be internally or externally aroused.

Before buying a PC,Nathan read computer magazines daily and knew all of the different types of components.This is best thought of as an example of

What are the different levels of Maslow's hierarchy of needs and how might different types of products satisfy these needs?

Maslow's hierarchy focuses on different levels of motivation in an individual's life.

Felt involvement can be enduring,situational,and disappointing.

When she was a teenager,Carol owned a 1972 Ford Pinto.Therefore when a magazine article in 1973 claimed that the car was unsafe and could explode on impact if it was in an accident,Carol was motivated to pay attention to the article because of the information's

Consumers exert the same amount of effort in achieving their consumption goals.

As U.S.society becomes more violent,consumers have bought an increasing amount of safety equipment and paid attention to advertising for such equipment.This is an example of appealing to a need that increases

____ needs are defined as those that reflect self-enhancement,role position,group membership,or ego identification.

When Clay provides his friends directions to his new house,he draws a detailed map of the area rather than provide list written instructions.Clay's way of formatting information is influenced by his

Understanding Consumer Behavior

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 2: Motivation, Ability, and Opportunity

Your self-concept is influenced by you.

Voters are more likely to be motivated to attend to a politician who expresses their values.

If you are motivated to make the right choice in buying a car,you might do all of the following except

Psychological risk reflects consumers' concern over the extent to which a product or service

When a consumer watches a funny movie and experiences intense emotions,he/she is cognitively involved.

____ reflect the objectives we would like to achieve given the current situation.

Driving his BMW to the party,Skip felt great that driving well above the speed limit won him the admiration of his friends,but he also had safety concerns.This is a classic example of an

All of the following are types of perceived risk identified by researchers except

Needs are dynamic,exist in a hierarchy,can cause conflict,and can be internally or externally aroused.

Before buying a PC,Nathan read computer magazines daily and knew all of the different types of components.This is best thought of as an example of

What are the different levels of Maslow's hierarchy of needs and how might different types of products satisfy these needs?

Maslow's hierarchy focuses on different levels of motivation in an individual's life.

Felt involvement can be enduring,situational,and disappointing.

When she was a teenager,Carol owned a 1972 Ford Pinto.Therefore when a magazine article in 1973 claimed that the car was unsafe and could explode on impact if it was in an accident,Carol was motivated to pay attention to the article because of the information's

Consumers exert the same amount of effort in achieving their consumption goals.

As U.S.society becomes more violent,consumers have bought an increasing amount of safety equipment and paid attention to advertising for such equipment.This is an example of appealing to a need that increases

____ needs are defined as those that reflect self-enhancement,role position,group membership,or ego identification.

When Clay provides his friends directions to his new house,he draws a detailed map of the area rather than provide list written instructions.Clay's way of formatting information is influenced by his

Understanding Consumer Behavior

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters