Exam 2: Publishing a Trifold Brochure

Critical Thinking Questions Case 2-1 As the administrative assistant to the marketing director of a medium-sized technology provider, one of your tasks is to chair marketing staff meetings when the marketing director is out of town. You are chairing today's meeting; which is a first meeting to discuss an advertising brochure for a new technology product. On which activity should you focus today's meeting? ____

If you start a publication from scratch, it is best to ____________________ the publication for the type of printing you want before you place the objects on the page.

To paste text, you can press CTRL+____.

Publisher supports three kinds of color printing and provides the tools commercial printing services need to print the color publication.

____ printing means your publication can include color photographs and any color or combination of colors.

Using the accompanying figure as your guide, explain how to create a dropped capital letter I to begin the word, Interns, in the second paragraph.

Your Ribbon may look different from the ones in this book if you are using a screen resolution other than ____________________.

The Keep Source Formatting option pastes the copied content as is without any formatting changes.

In ____ printing, the printer uses only one color of ink.

Wordwrap allows you to type words in a text box continually without pressing the ____ key at the end of each line.

Using color increases the cost and time it takes to process a publication.

Some printers do not have enough ink to print a wide variety of images and color, resulting in only the top portion of the publication printing.

Grades of paper are based on ____.

Explain the four benefits and advantages of using the brochure medium.

____________________ pictures are taller than they are wide.

The cost of producing a brochure is less prohibitive when the brochure is produced ____.

Differences in wordwrap relate to your ____.

Publisher can check the entire publication once you have finished editing it.