Exam 2: Publishing a Trifold Brochure

Many brochures incorporate newspaper features, such as columns and a masthead.

A subscript is a special stroke that appears in text that is not part of the normal font set.

A(n) ____, or pamphlet, usually is a high-quality publication with lots of color and graphics, created for advertising purposes.

When you insert multiple pictures at one time, Publisher arranges the thumbnails or puts them in a column in the scratch area, instead of on top of one another on your page.

Professional brochures are printed on a low grade of paper and print on one side of the paper.

A(n) ____________________ paper is a coated paper, produced using a heat process with clay and titanium.

The ____ form displays check box choices, fields for time and price, as well as payment information.

Modified Multiple Choice The Design Checker finds which of the following potential design problems in the publication?

When printing colors, desktop printers commonly use a color scheme called ____.

____ size refers to the number of panels in a brochure.

With the Design Checker, you cannot choose to ignore a design problem.

____________________ is the process of placing an item on the Office Clipboard, leaving the item in the publication.

When you insert a single picture, you can drag it to the scratch area.

If you start a publication from scratch , it is best to set up the publication for the type of printing you want before you place objects on the page.

Critical Thinking Questions Case 2-2 The director of your favorite local charity asks you to help create a new informational brochure to be printed by a commercial printing service. Because you are starting this brochure from scratch, you need to consider printing considerations before you begin. Because of budget considerations, the director asks you to recommend the least costly color choice for printing the brochure. You recommend ____.

If possible, ____________________ the brochure with a fresh set of eyes at least one to two days after completing the first draft.

Ligatures are two or more characters combined into a single character in order to create more readable or attractive text, especially in larger font sizes.

Professional printers print publications using color scheme processes, or ____________________.

When they need mass quantities of publications, businesses generally ____________________, or submit their publications to an outside printer, for duplicating.

A ____ is a character that appears slightly higher than other text on a line.