Exam 12: Global Marketing

_______ refers to a price in a foreign market that undercuts the prices of companies competing there.

Describe how new products are developed for international markets.

As the case of Blockbuster indicates, products that have reached the decline stage in domestic markets are unsustainable in emerging markets as well.

_____ refers to performance of various aspects of customer service that meets customer expectations.

The prices a company charges its overseas subsidiaries are known as transfer prices.

Scenario - Bridgemont Industries Bridgemont Industries has operated on a global basis for over fifty years.  It is one of the world's top rated producers of batteries and is renowned for having excellent products and outstanding customer service.  In fact, the company is to receive a global award for its products and customer service expertise in the coming year. Bridgemont is very proud of its employees and acknowledges that without their experience the company would not be rated at the top.  The top management has a special reward planned for each customer service representative that will be presented at the global award ceremony in June.  Bridgemont feels it is only fair to share a portion of its profits with the ones who helped generate it. Bridgemont takes great pride in the expertise of its customer service staff.  Which one of the following is least likely to be an attribute demonstrated by this company's customer service department?  

There are two major markets within each foreign market that purchase products and services: consumer markets and industrial markets.

_____ is frequently used as an overall measure of a nation's income; it represents the total purchasing power of a nation.

Scenario - Atlantic Camera & Film Company The Atlantic Camera & Film Company has been in operation since the early 1970s.  Since its inception in Detroit, Michigan, this company has risen to hold the 35^th spot in the industry.  Its reputation for excellent service and exemplary products has gained this company international recognition.  Atlantic currently sells over two hundred product per week to customers from foreign nations. Atlantic's organizational leaders recently decided to begin more intense promotion of the company's products within the international marketplace.  They realize this is a golden opportunity to move the company upward in ranking within the industry.  While the company will maintain production within the boundaries of the United States, it plans to establish four distribution centers located around the world for its products.  The plans include building a distribution site in South America, Europe, Asia, and the Middle East. Atlantic is striving to be as successful as possible within the foreign marketplace.  All of the following are options for the company to use in making product sales except which one?  

Shipping products to overseas markets in trailer-sized containers is called _____.

Contests and sweepstakes, coupons, end-aisle displays in stores, sponsorships, and trade shows are all examples of _____.

Select two aspects of international demographics and explain why this information is important to global companies.

_____ refers to unauthorized importers reselling a manufacturer's product in the manufacturer's domestic market at a price less than what the manufacturer charges in that domestic market.

KFC sells a number of core items around the world, but offers other items tailored to specific markets. KFC is following a(n)_____ strategy.

An advantage of the _____strategy include is that it does not require an up-front investment.

A study analyzing why households have stopped purchasing a company's product would be an example of marketing research.

A compromise strategy between standardization and adaptation is called ______.

_____ collects information at one specific time in order to help marketers make better decisions about their overseas markets.

International shipments using different modes of transportation refers to _____.

A channel of distribution that purchases products from a company doing business in a foreign market and then resells them to other buyers is called a(n)_____.