Exam 12: Global Marketing

Agents for companies shipping products overseas who are chiefly involved with physical distribution activities and documentation are called _____.

An adaptation approach to foreign markets means that the marketing strategies a company uses in its international operations will be different than those used domestically.

Of the following, which is NOT an advantage of locating R&D facilities in foreign countries?

The total number of units of a product that could possibly be sold by all companies doing business in a specific international market is referred to as sales potential.

_____ refers to the percentage of purchases in a category a buyer gives to one vendor.

A diner complains to his server, Alyson, that his meal is not to his liking. Without consulting with her manager, Alyson immediately tells the customer that he will not need to pay for the meal, and offers to bring him a different entree at no charge. Alyson is an empowered employee.

The step in the new-product development process in which the new product idea is presented to a small sample of the international market to gauge its reaction is called _____.

Scenario - Atlantic Camera & Film Company The Atlantic Camera & Film Company has been in operation since the early 1970s.  Since its inception in Detroit, Michigan, this company has risen to hold the 35^th spot in the industry.  Its reputation for excellent service and exemplary products has gained this company international recognition.  Atlantic currently sells over two hundred product per week to customers from foreign nations. Atlantic's organizational leaders recently decided to begin more intense promotion of the company's products within the international marketplace.  They realize this is a golden opportunity to move the company upward in ranking within the industry.  While the company will maintain production within the boundaries of the United States, it plans to establish four distribution centers located around the world for its products.  The plans include building a distribution site in South America, Europe, Asia, and the Middle East. Operations in foreign markets are new to the Atlantic Camera & Film Company.  While they have made sales within these markets before, the company has never had distribution points located within foreign borders.  Which one of the following is least likely to be of high concern to the company as it begins this new endeavor?    

"Channels of distribution have no role in international markets." Do you agree with this statement? Defend your position.

_____ pricing objectives for international products and services include bottom-line goals such as net profit, return on investment, market share, and penetration.

Product counterfeiting occurs when a company in a foreign country copies an American product as sells it as the "real thing" without the U.S. marketer receiving any compensation.

_____ pricing objectives are used to keep competitors out of a foreign market.

The increased demand for hair and skin care products with Argan oil illustrates how new product ideas can come from unexpected sources.

Ironically, customer complaints can sometimes result in improved customer service.

_______ refers to stories about a company, its products or services, and its executives that appear in media.

Scenario - Bridgemont Industries Bridgemont Industries has operated on a global basis for over fifty years.  It is one of the world's top rated producers of batteries and is renowned for having excellent products and outstanding customer service.  In fact, the company is to receive a global award for its products and customer service expertise in the coming year. Bridgemont is very proud of its employees and acknowledges that without their experience the company would not be rated at the top.  The top management has a special reward planned for each customer service representative that will be presented at the global award ceremony in June.  Bridgemont feels it is only fair to share a portion of its profits with the ones who helped generate it. Distribution of its products has never been a problem for Bridgemont Industries.  Which one of the following is a distribution method that is least likely to be used by Bridgemont?  

Scenario - Bridgemont Industries Bridgemont Industries has operated on a global basis for over fifty years.  It is one of the world's top rated producers of batteries and is renowned for having excellent products and outstanding customer service.  In fact, the company is to receive a global award for its products and customer service expertise in the coming year. Bridgemont is very proud of its employees and acknowledges that without their experience the company would not be rated at the top.  The top management has a special reward planned for each customer service representative that will be presented at the global award ceremony in June.  Bridgemont feels it is only fair to share a portion of its profits with the ones who helped generate it. When Bridgemont is selling its products in foreign markets, it must decide how to price them.  Which of the following is least likely to be a factor for consideration when it comes to pricing of products being sold in foreign markets?    

In the _____ stage of the product life cycle, sales gradually increase, as do profits, which often are losses in the early part of this stage.

Agents for companies shipping products overseas who are chiefly involved with physical distribution activities and documentation are called freight forwarders.

International shipments using different modes of transportation is called _____.