Exam 12: Global Marketing

The percentage of purchases in a category a buyer gives to one vendor is called ______.

What is the last step in the new-product development process?

Scenario - Bridgemont Industries Bridgemont Industries has operated on a global basis for over fifty years.  It is one of the world's top rated producers of batteries and is renowned for having excellent products and outstanding customer service.  In fact, the company is to receive a global award for its products and customer service expertise in the coming year. Bridgemont is very proud of its employees and acknowledges that without their experience the company would not be rated at the top.  The top management has a special reward planned for each customer service representative that will be presented at the global award ceremony in June.  Bridgemont feels it is only fair to share a portion of its profits with the ones who helped generate it.Bridgemont is well versed in conducting operations in the foreign marketplace.  All of the following except which one represent methods the company could use to market its products in the foreign market arena?  

Scenario - Atlantic Camera & Film Company The Atlantic Camera & Film Company has been in operation since the early 1970s.  Since its inception in Detroit, Michigan, this company has risen to hold the 35^th spot in the industry.  Its reputation for excellent service and exemplary products has gained this company international recognition.  Atlantic currently sells over two hundred product per week to customers from foreign nations. Atlantic's organizational leaders recently decided to begin more intense promotion of the company's products within the international marketplace.  They realize this is a golden opportunity to move the company upward in ranking within the industry.  While the company will maintain production within the boundaries of the United States, it plans to establish four distribution centers located around the world for its products.  The plans include building a distribution site in South America, Europe, Asia, and the Middle East. The Atlantic Camera & Film Company realizes it has many challenges to face while undertaking its international plan for growth.  Which one of the following would be least likely to require the company to adapt to differences in the foreign market arena?  

Which is the most focused of advertising media?

Of the following, which is NOT an option for companies to consider when marketing their products overseas?

_____ refers to a price in a foreign market that undercuts the prices of companies competing there.

Executives  at Mary Kay Cosmetics' European operations are conducting a study analyzing why households have stopped purchasing certain products. These executives are engaging in _____.

A(n)_____ strategy refers to the use of channels of distribution to market products and services to international markets.

A company's international pricing mix involves consideration of four major objectives: performance objectives, prevention objectives, maintenance objectives, and survival objectives.

The step in the new product development process in which projections of potential revenues and profits for a potential new product are made is referred to as concept testing.

_____ are magazines that target specific industries.

_____ is the total number of units of a product that could possibly be sold by all companies doing business in a specific international market.

Storage and transportation operations that are used in moving products to a foreign market are called _____.

International marketing managers have four main methods of promoting products and services in international markets: advertising, personal selling, sales promotion, and distribution.

Prices usually need to be reduced in the _____ stage of the product life cycle due to increased competition.

The _____ market includes companies that purchase products and services such as equipment and machinery, supplies, lubricants, consulting services, cleaning services, advertising, and so on.

Goldman Sachs estimates that the world's middle class is shrinking worldwide.

Explain the objectives that are applicable to international pricing decisions.

______ refers to aspect of customer service that allows employees to take care of customer problems immediately without having to consult superiors.