Exam 12: Advertising

Correct Answer:

Verified

An advertising campaign is a series of coordinated ads, based on an overarching strategy, closely related ideas, and connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign also can stand on its own. An advertising campaign serves to get people's attention over a period of time and often across media channels.
An integrated media campaign works across media channels, which might include print, broadcast, interactive, mobile, social, video-sharing, other screen-based media, out-of-home media (outdoor, public), and unconventional media.