Question 1

Explain the kinds of spatial intervals that occur between letters, between words, and between two lines of type.

Accepted Answer

Letterspacing is the spatial interval between letters. Adjusting the letterspacing is called kerning. 
Word spacing is the spatial interval between words. 
Line spacing is the spatial interval between two lines of type measured vertically from baseline to baseline, which is traditionally called leading.

Question 2

General categories of type alignment include which of the following? Select all that apply.

Accepted Answer

A)  Left-aligned: Text aligned to the left margin and ragged or uneven on the right side; it is also called left-justification or flush left\ragged right . 
B)  Right-aligned: Text aligned to the right margin and ragged or uneven on the left margin; it is also called right-justification or flush right\ragged left . 
C)  Justified: Text aligned on both the left and right sides. 
D)  Centered: Lines of type centered on an imaginary central vertical axis. 
E)  Runaround: Type wraps around an image, photograph, or graphic element; it is also called text wrap .
F) Frame: Type is set around the perimeter of a page. 
A)  Left-aligned: Text aligned to the left margin and ragged or uneven on the right side; it is also called left-justification or flush left\ragged right . 
B)  Right-aligned: Text aligned to the right margin and ragged or uneven on the left margin; it is also called right-justification or flush right\ragged left . 
C)  Justified: Text aligned on both the left and right sides. 
D)  Centered: Lines of type centered on an imaginary central vertical axis. 
E)  Runaround: Type wraps around an image, photograph, or graphic element; it is also called text wrap .
F) Frame: Type is set around the perimeter of a page. A,B,C,D,E

Question 3

Type and image form specific relationships. List and describe three of the broadest possible relationships.

Accepted Answer

The broadest possible relationships of type and image relationships are: 
Share Characteristics: Type and image are sympathetic, possessing similar characteristics resulting in agreement, in harmony. 
Contrast: Type and image possess different characteristics. 
Type is neutral: The typeface is neutral, and the image is the star.

Question 4

To ensure readability, break text into manageable chunks.

Accepted Answer

A) True 
 B)False

Question 5

How should you go about selecting a typeface to coordinate with an image(s)?

Accepted Answer

Answers will vary, but you can evaluate

Question 6

What are general typographic design concerns?

Accepted Answer

Typographic design concerns include the

Question 7

To ensure readability, use typefaces with larger x-heights.

Accepted Answer

A) True 
 B)False

Question 8

To ensure readability, use left-justification or justified text type alignments.

Accepted Answer

A) True 
 B)False

Question 9

What is included in a type family?

Accepted Answer

Answers will vary, but a type

Question 10

What is a typeface?

Accepted Answer

A typeface is the de

Question 11

What are the major type classifications?

Accepted Answer

The major type classifications

Question 12

To ensure readability, use all caps for text.

Accepted Answer

A) True 
 B)False

Question 13

List at least three criteria for selecting a typeface.

Accepted Answer

Answers will vary but may incl

Explain the kinds of spatial intervals that occur between letters, between words, and between two lines of type.

General categories of type alignment include which of the following? Select all that apply.

Type and image form specific relationships. List and describe three of the broadest possible relationships.

To ensure readability, break text into manageable chunks.

How should you go about selecting a typeface to coordinate with an image(s)?

What are general typographic design concerns?

To ensure readability, use typefaces with larger x-heights.

To ensure readability, use left-justification or justified text type alignments.

What is included in a type family?

What is a typeface?

What are the major type classifications?

To ensure readability, use all caps for text.

List at least three criteria for selecting a typeface.

Introduction: the Graphic Design Profession

Quickstart: Graphic Design Basics

The Design Process

Concept Generation and Creativity

Visualization and Color

Composition

Proportional Systems and the Grid

Posters

Book Cover Design

Branding and Visual Identity

Advertising

Web Design, Mobile and Motion Graphics

Package Design

The Portfolio

Filters

Exam 3: Typography

Explain the kinds of spatial intervals that occur between letters, between words, and between two lines of type.

General categories of type alignment include which of the following? Select all that apply.

Type and image form specific relationships. List and describe three of the broadest possible relationships.

To ensure readability, break text into manageable chunks.

How should you go about selecting a typeface to coordinate with an image(s)?

What are general typographic design concerns?

To ensure readability, use typefaces with larger x-heights.

To ensure readability, use left-justification or justified text type alignments.

What is included in a type family?

What is a typeface?

What are the major type classifications?

To ensure readability, use all caps for text.

List at least three criteria for selecting a typeface.

Introduction: the Graphic Design Profession

Quickstart: Graphic Design Basics

The Design Process

Concept Generation and Creativity

Visualization and Color

Composition

Proportional Systems and the Grid

Posters

Book Cover Design

Branding and Visual Identity

Advertising

Web Design, Mobile and Motion Graphics

Package Design

The Portfolio

Filters