Exam 5: Concept Generation and Creativity

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What is discovery-led practice?

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Students' answers should be similar to the following: It is a research-based practice, where designers commence with a speculative question and then employ their expertise to embark on a research journey , where initially the pathway may not be clearly defined .

What is the purpose of a design concept?

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Students' answers should be similar to the following: The design concept drives all your design decisions-how you visualize and design, why you select typefaces and select or create images, and the reasoning behind your color palette selection.

How is a design concept expressed?

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A design concept is expressed through the synthesis of text and images.

What is the value of keeping a sketchbook or journal?

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What are the four stages in the concept generation process?

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List three points of departure or jumping-off points to ignite conceptual development.

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What is a design concept?

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Name three creative thinking tools designers employ.

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What are six essential questions of fact and analysis and what is their purpose in the design process?

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What five points would designer Kevin Chao emphasize about graphic design?

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