Exam 10: Persuasive and Sales Messages

A claim message should close with a clear statement of what you want done (a refund,replacement,or credit to your account,for example).

When promoting products and writing sales letters,which of the following is legal?

Generally,the length of a press release should be ________.

Showing customers how your product or service solves a problem,achieves a personal or work objective,or makes life easier is accomplished by ________.

If you are asking for something that you know will be approved,use the ________ organizational pattern.

Social media are well suited for overt selling.

The most important ingredient of a press release is ________;articles that merely plug products often get thrown away or remain unread.

A strong motivator that encourages ethical behavior in business is the desire to ________.

Which of the following situations would require ​indirect​ organization of aclaim or complaint letter?

When using the indirect (AIDA)strategy to write a persuasive message,begin the message by overcoming any resistance your reader might have.

Kyoung has an espresso maker that stopped working properly within the warranty period.He plans to write a claim letter to the company.Because he feels his request to have his espresso maker repaired at no cost is justified and will be granted,he should use ________.

Dillon wants to adapt his sales message to his target audience.What question is his audience likely to ask while reading his message?

Rational appeals are generally appropriate when a product is expensive or important to health,security,or financial success.

The best persuasive requests anticipate and attempt to counter audience ________.

In the digital age,businesses have moved toward stricter corporate hierarchies and clearer lines of authority.