Question 1

Which of the following messages moving downward from superiors to subordinates will most likely require persuasion?

Accepted Answer

A) Telling employees that they must follow a new procedure for submitting expense claims 
B) Telling employees to change their passwords every six weeks 
C) Telling employees that they must learn how to operate the new copy machine 
D) Requesting that employees participate in a charity 5K run that takes place outside of work hours 
A) Telling employees that they must follow a new procedure for submitting expense claims 
B) Telling employees to change their passwords every six weeks 
C) Telling employees that they must learn how to operate the new copy machine 
D) Requesting that employees participate in a charity 5K run that takes place outside of work hours

Question 2

Colton has analyzed his purpose and his audience and has considered how he will adapt his message to meet his audience's needs.What should he do next according to the 3-x-3 writing process?

Accepted Answer

A) Collect data and organize it. 
B) Start writing his final draft. 
C) Edit what he's done so far. 
D) Call audience members to confirm his approach. 
A) Collect data and organize it. 
B) Start writing his final draft. 
C) Edit what he's done so far. 
D) Call audience members to confirm his approach.

Question 3

According to the AIDA strategy,the opening paragraph of a persuasive request should gain the ________ of the reader.

Accepted Answer

The answer of According to the AIDA strategy,the opening paragraph...

Question 4

The manager of a bookstore plans to use e-mail to send an online sales message announcing a special sale.What is the best advice to make this e-marketing campaign successful?

Accepted Answer

A) Leave the subject line blank so that readers will be curious enough to open the message. 
B) Build interest by placing the most important information near the end of the message. 
C) Send the e-mail sales message only to those who have given permission. 
D) Include at least eight to ten central selling points to overcome any resistance. 
A) Leave the subject line blank so that readers will be curious enough to open the message. 
B) Build interest by placing the most important information near the end of the message. 
C) Send the e-mail sales message only to those who have given permission. 
D) Include at least eight to ten central selling points to overcome any resistance.

Question 5

Which of the following would be an effective persuasive technique for a manager attempting to persuade her employees to take part in a wellness program?

Accepted Answer

A) Reminding employees that they may be passed up for promotions if they don't participate 
B) Making employees feel guilty for not using the benefit 
C) Using warm words and a conversational tone 
D) All of these can be effective persuasive techniques. 
A) Reminding employees that they may be passed up for promotions if they don't participate 
B) Making employees feel guilty for not using the benefit 
C) Using warm words and a conversational tone 
D) All of these can be effective persuasive techniques.

Question 6

In identifying a "best-selling" item,advertisers are hoping to appeal to which psychological trigger?

Accepted Answer

A) Reciprocation 
B) Social proof 
C) Authority 
D) Commitment 
A) Reciprocation 
B) Social proof 
C) Authority 
D) Commitment

Question 7

In a letter advertising its recycling services,The Greenfield Recycling Company stresses that customers will feel the satisfaction of knowing that they have helped to preserve the environment.This persuasive technique relies on ________.

Accepted Answer

A) direct benefits to the reader 
B) expert opinion 
C) facts and statistics 
D) indirect benefits to the reader 
A) direct benefits to the reader 
B) expert opinion 
C) facts and statistics 
D) indirect benefits to the reader

Question 8

Which of the following sentences best motivates action in a persuasive message?

Accepted Answer

A) We know that you'll want your employees to complete our ethics training program,so we'll drop by tomorrow to finalize the contract. 
B) If you think that our ethics training program might benefit your employees,we hope you'll consider hiring us. 
C) The ethics training we provide will help your employees effectively resolve workplace-related ethical dilemmas.Please call me by August 1 so that your training sessions can begin by August 15. 
D) All choices would effectively motivate action. 
A) We know that you'll want your employees to complete our ethics training program,so we'll drop by tomorrow to finalize the contract. 
B) If you think that our ethics training program might benefit your employees,we hope you'll consider hiring us. 
C) The ethics training we provide will help your employees effectively resolve workplace-related ethical dilemmas.Please call me by August 1 so that your training sessions can begin by August 15. 
D) All choices would effectively motivate action.

Question 9

Many individuals and companies are willing to grant requests for time,money,information,cooperation,and special privileges for which of the following reasons?

Accepted Answer

A) They see goodwill potential for themselves. 
B) They feel obligated to "give back." 
C) They see how others will benefit. 
D) All of these reasons apply. 
A) They see goodwill potential for themselves. 
B) They feel obligated to "give back." 
C) They see how others will benefit. 
D) All of these reasons apply.

Question 10

AIDA,the indirect strategy for persuasive messages,seeks to gain the attention,interest,________,and action of the audience.

Accepted Answer

A) direction 
B) desire 
C) deduction 
D) discernment 
A) direction 
B) desire 
C) deduction 
D) discernment

Question 11

Which of the following would be the best way to begin a persuasive claim or complaint letter?

Accepted Answer

A) Open with an objective statement of the problem. 
B) Open with a detailed chronology of what happened. 
C) Open with a statement that clearly shows your frustration with the situation. 
D) All of these choices would be effective ways to begin a persuasive claim letter. 
A) Open with an objective statement of the problem. 
B) Open with a detailed chronology of what happened. 
C) Open with a statement that clearly shows your frustration with the situation. 
D) All of these choices would be effective ways to begin a persuasive claim letter.

Question 12

A P.S.(postscript)is an effective location for your strongest motivator in a sales message.

Accepted Answer

A) True 
 B)False

Question 13

The key ingredient of a press release is ________.

Accepted Answer

A) advertising 
B) ​research 
C) news 
D) ​company benefits 
A) advertising 
B) ​research 
C) news 
D) ​company benefits

Question 14

Which of the following sentences conveys the best tone for a persuasive request within an organization?

Accepted Answer

A) You should start following the new procedure immediately. 
B) You must approve my travel expenses by Friday. 
C) Please see your supervisor to have all supply purchases preapproved. 
D) Management demands that all new employees attend an orientation session. 
A) You should start following the new procedure immediately. 
B) You must approve my travel expenses by Friday. 
C) Please see your supervisor to have all supply purchases preapproved. 
D) Management demands that all new employees attend an orientation session.

Question 15

If a previous claim letter has been refused or ignored,then a more persuasive approach using the ________ organizational pattern might be appropriate.

Accepted Answer

The answer of If a previous claim letter has been...

Question 16

Businesses should send e-mail marketing messages only to recipients who have given permission.

Accepted Answer

A) True 
 B)False

Question 17

The goal of a persuasive message is to convert the receiver to your ideas and motivate ________.

Accepted Answer

The answer of The goal of a persuasive message is...

Question 18

A successful persuasive message typically takes more space than a direct message because proving a case requires evidence.

Accepted Answer

A) True 
 B)False

Question 19

In persuading the owner of your company to allow you to telecommute,which of the following illustrates an indirect benefit to the reader?

Accepted Answer

A) The time I save commuting would be spent working on company business. 
B) Because I'll be working in my quiet home environment,my productivity will increase. 
C) Because I will not require an on-site office or company equipment,the company will experience a reduction in expenses. 
D) My working from home will reduce carbon emissions and help to protect the environment. 
A) The time I save commuting would be spent working on company business. 
B) Because I'll be working in my quiet home environment,my productivity will increase. 
C) Because I will not require an on-site office or company equipment,the company will experience a reduction in expenses. 
D) My working from home will reduce carbon emissions and help to protect the environment.

Question 20

The direct pattern is best when a past claim has been refused or ignored or if you anticipate reluctance to your claim.

Accepted Answer

A) True 
 B)False

Which of the following messages moving downward from superiors to subordinates will most likely require persuasion?

Colton has analyzed his purpose and his audience and has considered how he will adapt his message to meet his audience's needs.What should he do next according to the 3-x-3 writing process?

According to the AIDA strategy,the opening paragraph of a persuasive request should gain the ________ of the reader.

The manager of a bookstore plans to use e-mail to send an online sales message announcing a special sale.What is the best advice to make this e-marketing campaign successful?

Which of the following would be an effective persuasive technique for a manager attempting to persuade her employees to take part in a wellness program?

In identifying a "best-selling" item,advertisers are hoping to appeal to which psychological trigger?

In a letter advertising its recycling services,The Greenfield Recycling Company stresses that customers will feel the satisfaction of knowing that they have helped to preserve the environment.This persuasive technique relies on ________.

Which of the following sentences best motivates action in a persuasive message?

Many individuals and companies are willing to grant requests for time,money,information,cooperation,and special privileges for which of the following reasons?

AIDA,the indirect strategy for persuasive messages,seeks to gain the attention,interest,________,and action of the audience.

Which of the following would be the best way to begin a persuasive claim or complaint letter?

A P.S.(postscript)is an effective location for your strongest motivator in a sales message.

The key ingredient of a press release is ________.

Which of the following sentences conveys the best tone for a persuasive request within an organization?

If a previous claim letter has been refused or ignored,then a more persuasive approach using the ________ organizational pattern might be appropriate.

Businesses should send e-mail marketing messages only to recipients who have given permission.

The goal of a persuasive message is to convert the receiver to your ideas and motivate ________.

A successful persuasive message typically takes more space than a direct message because proving a case requires evidence.

In persuading the owner of your company to allow you to telecommute,which of the following illustrates an indirect benefit to the reader?

The direct pattern is best when a past claim has been refused or ignored or if you anticipate reluctance to your claim.

Business Communication in the Digital Age

Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills

Intercultural Communication

Planning Business Messages

Organizing and Writing Business Messages

Revising Business Messages

Electronic Messages and Digital Media

Positive Messages

Negative Messages

Report and Research Basics

Informal Business Reports

Proposals, Business Plans, and Formal Business Reports

Business Presentations

The Job Search, Résumés, and Cover Letters

Interviewing and Following Up

Filters

Exam 10: Persuasive and Sales Messages

Which of the following messages moving downward from superiors to subordinates will most likely require persuasion?

Colton has analyzed his purpose and his audience and has considered how he will adapt his message to meet his audience's needs.What should he do next according to the 3-x-3 writing process?

According to the AIDA strategy,the opening paragraph of a persuasive request should gain the ________ of the reader.

The manager of a bookstore plans to use e-mail to send an online sales message announcing a special sale.What is the best advice to make this e-marketing campaign successful?

Which of the following would be an effective persuasive technique for a manager attempting to persuade her employees to take part in a wellness program?

In identifying a "best-selling" item,advertisers are hoping to appeal to which psychological trigger?

In a letter advertising its recycling services,The Greenfield Recycling Company stresses that customers will feel the satisfaction of knowing that they have helped to preserve the environment.This persuasive technique relies on ________.

Which of the following sentences best motivates action in a persuasive message?

Many individuals and companies are willing to grant requests for time,money,information,cooperation,and special privileges for which of the following reasons?

AIDA,the indirect strategy for persuasive messages,seeks to gain the attention,interest,________,and action of the audience.

Which of the following would be the best way to begin a persuasive claim or complaint letter?

A P.S.(postscript)is an effective location for your strongest motivator in a sales message.

The key ingredient of a press release is ________.

Which of the following sentences conveys the best tone for a persuasive request within an organization?

If a previous claim letter has been refused or ignored,then a more persuasive approach using the ________ organizational pattern might be appropriate.

Businesses should send e-mail marketing messages only to recipients who have given permission.

The goal of a persuasive message is to convert the receiver to your ideas and motivate ________.

A successful persuasive message typically takes more space than a direct message because proving a case requires evidence.

In persuading the owner of your company to allow you to telecommute,which of the following illustrates an indirect benefit to the reader?

The direct pattern is best when a past claim has been refused or ignored or if you anticipate reluctance to your claim.

Business Communication in the Digital Age

Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills

Intercultural Communication

Planning Business Messages

Organizing and Writing Business Messages

Revising Business Messages

Electronic Messages and Digital Media

Positive Messages

Negative Messages

Report and Research Basics

Informal Business Reports

Proposals, Business Plans, and Formal Business Reports

Business Presentations

The Job Search, Résumés, and Cover Letters

Interviewing and Following Up

Filters