Question 1

When you are writing to complain about something and you're worried that your reader might be reluctant to grant your claim,you should use ________.

Accepted Answer

A) the indirect strategy 
B) the direct strategy 
C) both direct and indirect appeals 
D) passionate appeals 
A) the indirect strategy 
B) the direct strategy 
C) both direct and indirect appeals 
D) passionate appeals

Question 2

The statement Did you know you can select five family members to enjoy free access to our newspaper with your online subscription? ________.

Accepted Answer

A) builds interest with an expert opinion 
B) motivates action 
C) gains attention by asking a question that focuses on reader benefits 
D) presents an indirect benefit 
A) builds interest with an expert opinion 
B) motivates action 
C) gains attention by asking a question that focuses on reader benefits 
D) presents an indirect benefit

Question 3

The most effective sales messages follow which pattern?

Accepted Answer

A) Gain attention,build interest,elicit desire and reduce resistance,motivate action. 
B) Gain attention,motivate action,elicit desire and reduce resistance,build action. 
C) Gain attention,elicit desire and reduce resistance,build interest,motivate action. 
D) Build interest,gain attention,elicit desire and reduce resistance,motivate action. 
A) Gain attention,build interest,elicit desire and reduce resistance,motivate action. 
B) Gain attention,motivate action,elicit desire and reduce resistance,build action. 
C) Gain attention,elicit desire and reduce resistance,build interest,motivate action. 
D) Build interest,gain attention,elicit desire and reduce resistance,motivate action.

Question 4

AIDA applies to persuasive messages that are written using a direct organizational strategy.

Accepted Answer

A) True 
 B)False

Question 5

In a practical sense,effective persuasion shows how you can help solve a problem or make life easier for your audience.

Accepted Answer

A) True 
 B)False

Question 6

Many charities rely in large part on ________ benefits to promote their causes,such as the feeling of helping those in need.

Accepted Answer

The answer of Many charities rely in large part on...

Question 7

To establish ________,show your reader that you are truthful,experienced,and knowledgeable.

Accepted Answer

The answer of To establish ________,show your reader that you...

Question 8

Direct-mail (vs.e-mail)sales messages are shown to have higher customer response rates.

Accepted Answer

A) True 
 B)False

Question 9

Which message would be most effective when organized indirectly?

Accepted Answer

A) An e-mail message informing employees about a change in summer work hours 
B) An announcement about management training seminars being offered to employees 
C) An e-mail message asking employees to donate to a local charity through payroll deductions 
D) An e-mail message telling employees that carpools are being organized 
A) An e-mail message informing employees about a change in summer work hours 
B) An announcement about management training seminars being offered to employees 
C) An e-mail message asking employees to donate to a local charity through payroll deductions 
D) An e-mail message telling employees that carpools are being organized

Question 10

Which of the following statements about direct mail marketing is most accurate?

Accepted Answer

A) With the increasing popularity of e-marketing,direct mail marketing has become obsolete. 
B) Sales letters are usually part of multichannel marketing campaigns. 
C) In terms of response rates,e-mail marketing is more effective than direct-mail letters. 
D) Virtual mail appears to have a greater emotional impact than tangible mail. 
A) With the increasing popularity of e-marketing,direct mail marketing has become obsolete. 
B) Sales letters are usually part of multichannel marketing campaigns. 
C) In terms of response rates,e-mail marketing is more effective than direct-mail letters. 
D) Virtual mail appears to have a greater emotional impact than tangible mail.

Question 11

Heather wants to convince her supervisor to invest in new smartphones for the sales staff.What is the best thing Heather can do in her proposal?

Accepted Answer

A) Tell her supervisor that the cost of the new smartphones is a good deal. 
B) Tell her supervisor how happy she and the others on the sales staff would be with new smartphones. 
C) Show how the smartphones will improve the ability of sales staff to stay in touch with clients,resulting in greater productivity and higher sales. 
D) Outline some of the features of the new smartphones. 
A) Tell her supervisor that the cost of the new smartphones is a good deal. 
B) Tell her supervisor how happy she and the others on the sales staff would be with new smartphones. 
C) Show how the smartphones will improve the ability of sales staff to stay in touch with clients,resulting in greater productivity and higher sales. 
D) Outline some of the features of the new smartphones.

Question 12

Which of the following is an effective way for persuasive writers and speakers to establish credibility with an audience?

Accepted Answer

A) Establish their expertise. 
B) Offer counterarguments. 
C) Request a response from the receiver. 
D) Suggest new ideas,directives,or recommendations for change that will be of interest to the audience. 
A) Establish their expertise. 
B) Offer counterarguments. 
C) Request a response from the receiver. 
D) Suggest new ideas,directives,or recommendations for change that will be of interest to the audience.

Question 13

An effective way of dealing with price is to delay mentioning it until after you've created a desire for the product or service.

Accepted Answer

A) True 
 B)False

Question 14

When price is an obstacle,the most effective sales messages reduce resistance by ________.

Accepted Answer

A) mentioning the price right away to show that you have nothing to hide 
B) showing the price in smaller units 
C) not mentioning the price at all 
D) sending your readers to your competitors' websites to compare prices 
A) mentioning the price right away to show that you have nothing to hide 
B) showing the price in smaller units 
C) not mentioning the price at all 
D) sending your readers to your competitors' websites to compare prices

Question 15

Paul wants to convince the members of his staff to begin exercising more.He should use an indirect organizational pattern to persuade the staff.

Accepted Answer

A) True 
 B)False

Question 16

Which is the mostaccurate statement about today's digital-age corporations?

Accepted Answer

A) The lines of authority are blurry in today's information-age workplaces,and the roles of executives are changing. 
B) Today's rank-and-file employees rely on their managers to be information providers. 
C) The direct pattern of persuasion should always be used when communicating with your immediate supervisor. 
D) Today's executives will likely rely on the power of position when issuing commands to subordinates. 
A) The lines of authority are blurry in today's information-age workplaces,and the roles of executives are changing. 
B) Today's rank-and-file employees rely on their managers to be information providers. 
C) The direct pattern of persuasion should always be used when communicating with your immediate supervisor. 
D) Today's executives will likely rely on the power of position when issuing commands to subordinates.

Question 17

________ messages use persuasion to promote specific products and services.

Accepted Answer

The answer of ________ messages use persuasion to promote specific...

Question 18

Amanda is writing a claim letter about unsatisfactory service she received at a recent business dinner.She should enclose a copy of her restaurant receipt.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is not an effective persuasion technique?

Accepted Answer

A) Incite fear. 
B) Establish credibility. 
C) Recognize the power of loss. 
D) Make a reasonable,specific request. 
A) Incite fear. 
B) Establish credibility. 
C) Recognize the power of loss. 
D) Make a reasonable,specific request.

Question 20

The statement A Kodak all-in-one printer may cost a little more,but you'll pay far less for replacement ink than you will with other printers ________.

Accepted Answer

A) builds interest in a product 
B) gains attention by describing a problem 
C) reduces resistance 
D) motivates action 
A) builds interest in a product 
B) gains attention by describing a problem 
C) reduces resistance 
D) motivates action

When you are writing to complain about something and you're worried that your reader might be reluctant to grant your claim,you should use ________.

The statement Did you know you can select five family members to enjoy free access to our newspaper with your online subscription? ________.

The most effective sales messages follow which pattern?

AIDA applies to persuasive messages that are written using a direct organizational strategy.

In a practical sense,effective persuasion shows how you can help solve a problem or make life easier for your audience.

Many charities rely in large part on ________ benefits to promote their causes,such as the feeling of helping those in need.

To establish ________,show your reader that you are truthful,experienced,and knowledgeable.

Direct-mail (vs.e-mail)sales messages are shown to have higher customer response rates.

Which message would be most effective when organized indirectly?

Which of the following statements about direct mail marketing is most accurate?

Heather wants to convince her supervisor to invest in new smartphones for the sales staff.What is the best thing Heather can do in her proposal?

Which of the following is an effective way for persuasive writers and speakers to establish credibility with an audience?

An effective way of dealing with price is to delay mentioning it until after you've created a desire for the product or service.

When price is an obstacle,the most effective sales messages reduce resistance by ________.

Paul wants to convince the members of his staff to begin exercising more.He should use an indirect organizational pattern to persuade the staff.

Which is the mostaccurate statement about today's digital-age corporations?

________ messages use persuasion to promote specific products and services.

Amanda is writing a claim letter about unsatisfactory service she received at a recent business dinner.She should enclose a copy of her restaurant receipt.

Which of the following is not an effective persuasion technique?

The statement A Kodak all-in-one printer may cost a little more,but you'll pay far less for replacement ink than you will with other printers ________.

Business Communication in the Digital Age

Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills

Intercultural Communication

Planning Business Messages

Organizing and Writing Business Messages

Revising Business Messages

Electronic Messages and Digital Media

Positive Messages

Negative Messages

Report and Research Basics

Informal Business Reports

Proposals, Business Plans, and Formal Business Reports

Business Presentations

The Job Search, Résumés, and Cover Letters

Interviewing and Following Up

Filters

Exam 10: Persuasive and Sales Messages

When you are writing to complain about something and you're worried that your reader might be reluctant to grant your claim,you should use ________.

The statement Did you know you can select five family members to enjoy free access to our newspaper with your online subscription? ________.

The most effective sales messages follow which pattern?

AIDA applies to persuasive messages that are written using a direct organizational strategy.

In a practical sense,effective persuasion shows how you can help solve a problem or make life easier for your audience.

Many charities rely in large part on ________ benefits to promote their causes,such as the feeling of helping those in need.

To establish ________,show your reader that you are truthful,experienced,and knowledgeable.

Direct-mail (vs.e-mail)sales messages are shown to have higher customer response rates.

Which message would be most effective when organized indirectly?

Which of the following statements about direct mail marketing is most accurate?

Heather wants to convince her supervisor to invest in new smartphones for the sales staff.What is the best thing Heather can do in her proposal?

Which of the following is an effective way for persuasive writers and speakers to establish credibility with an audience?

An effective way of dealing with price is to delay mentioning it until after you've created a desire for the product or service.

When price is an obstacle,the most effective sales messages reduce resistance by ________.

Paul wants to convince the members of his staff to begin exercising more.He should use an indirect organizational pattern to persuade the staff.

Which is the mostaccurate statement about today's digital-age corporations?

________ messages use persuasion to promote specific products and services.

Amanda is writing a claim letter about unsatisfactory service she received at a recent business dinner.She should enclose a copy of her restaurant receipt.

Which of the following is not an effective persuasion technique?

The statement A Kodak all-in-one printer may cost a little more,but you'll pay far less for replacement ink than you will with other printers ________.

Business Communication in the Digital Age

Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills

Intercultural Communication

Planning Business Messages

Organizing and Writing Business Messages

Revising Business Messages

Electronic Messages and Digital Media

Positive Messages

Negative Messages

Report and Research Basics

Informal Business Reports

Proposals, Business Plans, and Formal Business Reports

Business Presentations

The Job Search, Résumés, and Cover Letters

Interviewing and Following Up

Filters