Question 1

An effective direct-mail sales letter

Accepted Answer

A) uses only rational appeals. 
B) uses only emotional appeals. 
C) presents information completely, using a personalized tone. 
D) is designed for a general audience. 
A) uses only rational appeals. 
B) uses only emotional appeals. 
C) presents information completely, using a personalized tone. 
D) is designed for a general audience.

Question 2

AIDA, the indirect strategy for persuasive messages, seeks to gain the attention, interest, ________, and action of the audience.

Accepted Answer

A) direction 
B) desire 
C) devotion 
D) discernment 
A) direction 
B) desire 
C) devotion 
D) discernment

Question 3

Persuasion used in today's business environment focuses on manipulating others.

Accepted Answer

A) True 
 B)False

Question 4

Purposes of e-mail marketing include attracting new customers, keeping existing customers, encouraging future sales, cross-selling, and

Accepted Answer

A) seeking new employees. 
B) lobbying local legislators. 
C) cutting costs. 
D) importing products from international businesses. 
A) seeking new employees. 
B) lobbying local legislators. 
C) cutting costs. 
D) importing products from international businesses.

Question 5

Messages such as information about procedures, equipment, or customer service should be organized using the ____________ strategy.

Accepted Answer

The answer of Messages such as information about procedures, equipment,...

Question 6

A successful persuasive message is typically longer than a direct message.

Accepted Answer

A) True 
 B)False

Question 7

You must write a sales message to prospective customers. What should you do in the opening of your sales message?

Accepted Answer

A) Offer something valuable, promise a benefit to the reader, or use some other technique to gain your reader's attention. 
B) Convince your reader of the superiority of the product or service being sold. 
C) Motivate your reader to take action. 
D) Promise an incentive for responding by a specific date. 
A) Offer something valuable, promise a benefit to the reader, or use some other technique to gain your reader's attention. 
B) Convince your reader of the superiority of the product or service being sold. 
C) Motivate your reader to take action. 
D) Promise an incentive for responding by a specific date.

Question 8

The number of persuasive messages the average consumer receives has increased drastically within the last decade.

Accepted Answer

A) True 
 B)False

Question 9

The body of a persuasive request should motivate action.

Accepted Answer

A) True 
 B)False

Question 10

Persuasive ____________________ messages, also called complaint messages, are used to complain about damaged products, mistaken billing, inaccurate shipments, warranty problems, limited return policies, insurance snafus, faulty merchandise, and other problems.

Accepted Answer

The answer of Persuasive ____________________ messages, also called complaint messages,...

Question 11

A manager's goals in writing a persuasive memo to employees using the indirect strategy are to present a strong but honest argument and to avoid manipulation or trickery.

Accepted Answer

A) True 
 B)False

Question 12

Which statement about today's organizations and their employees is most accurate?

Accepted Answer

A) Organizations are establishing more levels of management to conduct operations and to oversee employees. 
B) Executives today rely on persuasion to achieve buy-in from subordinates. 
C) There have been few changes in today's organizations for employees. 
D) Today's information-age workers rely on managers to be their information providers. 
A) Organizations are establishing more levels of management to conduct operations and to oversee employees. 
B) Executives today rely on persuasion to achieve buy-in from subordinates. 
C) There have been few changes in today's organizations for employees. 
D) Today's information-age workers rely on managers to be their information providers.

Question 13

Persuasive claim messages are also called

Accepted Answer

A) inquiries. 
B) adjustment messages. 
C) sales messages 
D) complaint messages. 
A) inquiries. 
B) adjustment messages. 
C) sales messages 
D) complaint messages.

Question 14

The opening of a sales message is less important than the body.

Accepted Answer

A) True 
 B)False

Question 15

Online sales messages are generally shorter than direct-mail messages.

Accepted Answer

A) True 
 B)False

Question 16

When creating a persuasive message, you should expect and overcome resistance.

Accepted Answer

A) True 
 B)False

Question 17

An effective persuasive technique is to tie the facts to writer benefits.

Accepted Answer

A) True 
 B)False

Question 18

Emotional appeals

Accepted Answer

A) focus on making or saving money. 
B) explain how to increase efficiency or protect resources. 
C) solve workplace problems. 
D) focus on status, ego, and sensual feelings. 
A) focus on making or saving money. 
B) explain how to increase efficiency or protect resources. 
C) solve workplace problems. 
D) focus on status, ego, and sensual feelings.

Question 19

Which of the following is true about short persuasive messages submitted online?

Accepted Answer

A) All four parts of the AIDA strategy must be incorporated. 
B) Social media are primarily suited for overt selling. 
C) Twitter should be avoided because the 140-character limit prevents messages from being effective. 
D) Tweets and other online posts can be used to project a professional, positive image. 
A) All four parts of the AIDA strategy must be incorporated. 
B) Social media are primarily suited for overt selling. 
C) Twitter should be avoided because the 140-character limit prevents messages from being effective. 
D) Tweets and other online posts can be used to project a professional, positive image.

Question 20

As a manager, Corbin must inform his staff that all employees must now contribute more to their health insurance premiums. What advice should Corbin follow when delivering his message?

Accepted Answer

A) Avoid telling the employees the reason for the decision. 
B) Use a threatening tone so that employees know that this is a serious matter. 
C) Be honest and provide the important reasons for the increase in individual contributions. 
D) Tell the employees to "Suck it up" and deal with the increased individual costs. 
A) Avoid telling the employees the reason for the decision. 
B) Use a threatening tone so that employees know that this is a serious matter. 
C) Be honest and provide the important reasons for the increase in individual contributions. 
D) Tell the employees to "Suck it up" and deal with the increased individual costs.

An effective direct-mail sales letter

AIDA, the indirect strategy for persuasive messages, seeks to gain the attention, interest, ________, and action of the audience.

Persuasion used in today's business environment focuses on manipulating others.

Purposes of e-mail marketing include attracting new customers, keeping existing customers, encouraging future sales, cross-selling, and

Messages such as information about procedures, equipment, or customer service should be organized using the ____________ strategy.

A successful persuasive message is typically longer than a direct message.

You must write a sales message to prospective customers. What should you do in the opening of your sales message?

The number of persuasive messages the average consumer receives has increased drastically within the last decade.

The body of a persuasive request should motivate action.

Persuasive ____________________ messages, also called complaint messages, are used to complain about damaged products, mistaken billing, inaccurate shipments, warranty problems, limited return policies, insurance snafus, faulty merchandise, and other problems.

A manager's goals in writing a persuasive memo to employees using the indirect strategy are to present a strong but honest argument and to avoid manipulation or trickery.

Which statement about today's organizations and their employees is most accurate?

Persuasive claim messages are also called

The opening of a sales message is less important than the body.

Online sales messages are generally shorter than direct-mail messages.

When creating a persuasive message, you should expect and overcome resistance.

An effective persuasive technique is to tie the facts to writer benefits.

Emotional appeals

Which of the following is true about short persuasive messages submitted online?

As a manager, Corbin must inform his staff that all employees must now contribute more to their health insurance premiums. What advice should Corbin follow when delivering his message?

Succeeding in the Mobile and Social Workplace

Planning Business Messages

Organizing and Drafting Business Messages

Revising Business Messages

Short Workplace Messages and Digital Media

Positive Messages

Negative Messages

Informal Reports

Proposals and Formal Reports

Professionalism at Work Business Etiquette Ethics Teamwork and Meetings

Business Presentations

The Job Search Resumes in the Digital Age

Interviewing and Following up

Essentials of Electrocardiography

Filters

Exam 8: Persuasive Messages

An effective direct-mail sales letter

AIDA, the indirect strategy for persuasive messages, seeks to gain the attention, interest, ________, and action of the audience.

Persuasion used in today's business environment focuses on manipulating others.

Purposes of e-mail marketing include attracting new customers, keeping existing customers, encouraging future sales, cross-selling, and

Messages such as information about procedures, equipment, or customer service should be organized using the ____________ strategy.

A successful persuasive message is typically longer than a direct message.

You must write a sales message to prospective customers. What should you do in the opening of your sales message?

The number of persuasive messages the average consumer receives has increased drastically within the last decade.

The body of a persuasive request should motivate action.

Persuasive ____________________ messages, also called complaint messages, are used to complain about damaged products, mistaken billing, inaccurate shipments, warranty problems, limited return policies, insurance snafus, faulty merchandise, and other problems.

A manager's goals in writing a persuasive memo to employees using the indirect strategy are to present a strong but honest argument and to avoid manipulation or trickery.

Which statement about today's organizations and their employees is most accurate?

Persuasive claim messages are also called

The opening of a sales message is less important than the body.

Online sales messages are generally shorter than direct-mail messages.

When creating a persuasive message, you should expect and overcome resistance.

An effective persuasive technique is to tie the facts to writer benefits.

Emotional appeals

Which of the following is true about short persuasive messages submitted online?

As a manager, Corbin must inform his staff that all employees must now contribute more to their health insurance premiums. What advice should Corbin follow when delivering his message?

Succeeding in the Mobile and Social Workplace

Planning Business Messages

Organizing and Drafting Business Messages

Revising Business Messages

Short Workplace Messages and Digital Media

Positive Messages

Negative Messages

Informal Reports

Proposals and Formal Reports

Professionalism at Work Business Etiquette Ethics Teamwork and Meetings

Business Presentations

The Job Search Resumes in the Digital Age

Interviewing and Following up

Essentials of Electrocardiography

Filters