Question 1

To reduce resistance in a persuasive request, you should avoid offering counterarguments so that you do not offend your reader.

Accepted Answer

A) True 
 B)False

Question 2

You should motivate action in the ____________________ of a persuasive request.

Accepted Answer

The answer of You should motivate action in the ____________________...

Question 3

Effective persuasive claim messages

Accepted Answer

A) vent the writer's anger and frustration. 
B) present a logical case with clear facts. 
C) help the reader by showing who is to blame for the problem. 
D) display strong emotion. 
A) vent the writer's anger and frustration. 
B) present a logical case with clear facts. 
C) help the reader by showing who is to blame for the problem. 
D) display strong emotion.

Question 4

Which of the following is the most effective emotional appeal?

Accepted Answer

A) For a limited time you will receive our employee discount on any new General Motors vehicle. 
B) Surround yourself in the uncompromising safety and luxury of a Lincoln because you've earned it. 
C) Purchase a Jeep today, and you will receive a $1,500 college savings bond for tomorrow. 
D) Save now and save later. With its low sticker price and great gas mileage, this Focus hybrid is a best buy. 
A) For a limited time you will receive our employee discount on any new General Motors vehicle. 
B) Surround yourself in the uncompromising safety and luxury of a Lincoln because you've earned it. 
C) Purchase a Jeep today, and you will receive a $1,500 college savings bond for tomorrow. 
D) Save now and save later. With its low sticker price and great gas mileage, this Focus hybrid is a best buy.

Question 5

The closing of a persuasive request should

Accepted Answer

A) establish your credibility and demonstrate your competence. 
B) meet governmental regulations. 
C) describe the problem. 
D) motivate action. 
A) establish your credibility and demonstrate your competence. 
B) meet governmental regulations. 
C) describe the problem. 
D) motivate action.

Question 6

All of the following messages to subordinates would use the indirect strategy except

Accepted Answer

A) instructions to operate the new phone system installed in all offices. 
B) suggestions to begin an exercise program in conjunction with the new health insurance plan. 
C) requests to contribute to the organization's United Way campaign goal. 
D) discussion of their opportunities to participate in a company-sponsored charity event. 
A) instructions to operate the new phone system installed in all offices. 
B) suggestions to begin an exercise program in conjunction with the new health insurance plan. 
C) requests to contribute to the organization's United Way campaign goal. 
D) discussion of their opportunities to participate in a company-sponsored charity event.

Question 7

When you use the AIDA persuasive approach, your first task is to gain the reader's attention (A). Which of the following represents your second step, or "I" tasks, of AIDA?

Accepted Answer

A) Describe the benefits a product or service offers and make rational or emotional appeals. 
B) Include details of your company's reliability and reputation. 
C) Grow more excited about your product and yourself as a salesperson. 
D) Identify a proverb or famous quotation. 
A) Describe the benefits a product or service offers and make rational or emotional appeals. 
B) Include details of your company's reliability and reputation. 
C) Grow more excited about your product and yourself as a salesperson. 
D) Identify a proverb or famous quotation.

Question 8

Another name for a complaint message is a claim message.

Accepted Answer

A) True 
 B)False

Question 9

In the  ____________________ of a persuasive request, you should build interest, explain the purpose of the request logically and concisely, prove its merit, and reduce resistance.

Accepted Answer

The answer of In the  ____________________ of a persuasive request,...

Question 10

The most important points in an e-mail sales message should be placed at the end of the message where they will be remembered the most.

Accepted Answer

A) True 
 B)False

Question 11

Directives moving downward from superiors to subordinates usually follow the indirect strategy.

Accepted Answer

A) True 
 B)False

Question 12

Messages to management are more persuasive when they include words such as "you must" or "we should."

Accepted Answer

A) True 
 B)False

Question 13

Tweets are effective in persuading others only if they include all four parts of the AIDA strategy.

Accepted Answer

A) True 
 B)False

Question 14

Sammie is planning a persuasive request. What advice should she follow for the opening of her request?

Accepted Answer

A) Provide her telephone number. 
B) Capture the reader's attention and interest. 
C) Cite facts, statistics, expert opinions, examples, and specific details to support her request. 
D) Identify herself and her company. 
A) Provide her telephone number. 
B) Capture the reader's attention and interest. 
C) Cite facts, statistics, expert opinions, examples, and specific details to support her request. 
D) Identify herself and her company.

Question 15

Traditional direct-mail marketing is more effective than online marketing.

Accepted Answer

A) True 
 B)False

Question 16

Effective sales messages focus on three to five selling points to keep the reader interested.

Accepted Answer

A) True 
 B)False

Question 17

On behalf of your civic organization, you are inviting a motivational speaker to your semiannual meeting. In your request you guarantee the speaker an enthusiastic audience and a positive impact on the community, both of which emphasize

Accepted Answer

A) praise for the reader. 
B) indirect benefits to the reader. 
C) the indirect strategy. 
D) the direct strategy. 
A) praise for the reader. 
B) indirect benefits to the reader. 
C) the indirect strategy. 
D) the direct strategy.

Question 18

When crafting a sales message, you job is to translate the cold, hard facts about your product or service into warm feelings and reader _______________________.

Accepted Answer

The answer of When crafting a sales message, you job...

Question 19

Persuasion in today's businesses focuses on

Accepted Answer

A) manipulating the facts to bolster sales. 
B) generating and sending messages using only electronic media. 
C) influencing others. 
D) writing direct messages. 
A) manipulating the facts to bolster sales. 
B) generating and sending messages using only electronic media. 
C) influencing others. 
D) writing direct messages.

Question 20

Effective persuasion has the aim of __________________ others.

Accepted Answer

A) manipulating 
B) confusing 
C) influencing 
D) motivating 
A) manipulating 
B) confusing 
C) influencing 
D) motivating

To reduce resistance in a persuasive request, you should avoid offering counterarguments so that you do not offend your reader.

You should motivate action in the ____________________ of a persuasive request.

Effective persuasive claim messages

Which of the following is the most effective emotional appeal?

The closing of a persuasive request should

All of the following messages to subordinates would use the indirect strategy except

When you use the AIDA persuasive approach, your first task is to gain the reader's attention (A). Which of the following represents your second step, or "I" tasks, of AIDA?

Another name for a complaint message is a claim message.

In the ____________________ of a persuasive request, you should build interest, explain the purpose of the request logically and concisely, prove its merit, and reduce resistance.

The most important points in an e-mail sales message should be placed at the end of the message where they will be remembered the most.

Directives moving downward from superiors to subordinates usually follow the indirect strategy.

Messages to management are more persuasive when they include words such as "you must" or "we should."

Tweets are effective in persuading others only if they include all four parts of the AIDA strategy.

Sammie is planning a persuasive request. What advice should she follow for the opening of her request?

Traditional direct-mail marketing is more effective than online marketing.

Effective sales messages focus on three to five selling points to keep the reader interested.

On behalf of your civic organization, you are inviting a motivational speaker to your semiannual meeting. In your request you guarantee the speaker an enthusiastic audience and a positive impact on the community, both of which emphasize

When crafting a sales message, you job is to translate the cold, hard facts about your product or service into warm feelings and reader _______________________.

Persuasion in today's businesses focuses on

Effective persuasion has the aim of __________________ others.

Succeeding in the Mobile and Social Workplace

Planning Business Messages

Organizing and Drafting Business Messages

Revising Business Messages

Short Workplace Messages and Digital Media

Positive Messages

Negative Messages

Informal Reports

Proposals and Formal Reports

Professionalism at Work Business Etiquette Ethics Teamwork and Meetings

Business Presentations

The Job Search Resumes in the Digital Age

Interviewing and Following up

Essentials of Electrocardiography

Filters

Exam 8: Persuasive Messages

To reduce resistance in a persuasive request, you should avoid offering counterarguments so that you do not offend your reader.

You should motivate action in the ____________________ of a persuasive request.

Effective persuasive claim messages

Which of the following is the most effective emotional appeal?

The closing of a persuasive request should

All of the following messages to subordinates would use the indirect strategy except

When you use the AIDA persuasive approach, your first task is to gain the reader's attention (A). Which of the following represents your second step, or "I" tasks, of AIDA?

Another name for a complaint message is a claim message.

In the ____________________ of a persuasive request, you should build interest, explain the purpose of the request logically and concisely, prove its merit, and reduce resistance.

The most important points in an e-mail sales message should be placed at the end of the message where they will be remembered the most.

Directives moving downward from superiors to subordinates usually follow the indirect strategy.

Messages to management are more persuasive when they include words such as "you must" or "we should."

Tweets are effective in persuading others only if they include all four parts of the AIDA strategy.

Sammie is planning a persuasive request. What advice should she follow for the opening of her request?

Traditional direct-mail marketing is more effective than online marketing.

Effective sales messages focus on three to five selling points to keep the reader interested.

On behalf of your civic organization, you are inviting a motivational speaker to your semiannual meeting. In your request you guarantee the speaker an enthusiastic audience and a positive impact on the community, both of which emphasize

When crafting a sales message, you job is to translate the cold, hard facts about your product or service into warm feelings and reader _______________________.

Persuasion in today's businesses focuses on

Effective persuasion has the aim of __________________ others.

Succeeding in the Mobile and Social Workplace

Planning Business Messages

Organizing and Drafting Business Messages

Revising Business Messages

Short Workplace Messages and Digital Media

Positive Messages

Negative Messages

Informal Reports

Proposals and Formal Reports

Professionalism at Work Business Etiquette Ethics Teamwork and Meetings

Business Presentations

The Job Search Resumes in the Digital Age

Interviewing and Following up

Essentials of Electrocardiography

Filters