Exam 22: Social Media and Marketing

A publicly accessible Web page that functions as an interactive journal is called a(n):

One reason why negative customer comments and complaints are important to an organization is that they can:

Mary is a stay-at-home mom who loves to cook.She shares recipes and cooking tips on her popular blog,What's Cooking with Mary.Because of her blog's popularity,many food and cookware companies send her products to try,hoping for a good review.Sometimes Mary even receives money in exchange for a review.Under Federal Trade Commission regulations,Mary is obligated to disclose any financial relationship she may have with these companies.

Crock of Love prepares and delivers from-scratch meals directly to their customers' homes.Crock of Love has its own Web site,Facebook page,and Twitter account,but the company's owner,Nikki,frequently makes helpful comments on food-related blogs and participates in online discussions about recipes and desserts.In so doing,Nikki is MOST LIKELY trying to:

Identify five reasons for the recent popularity of mobile marketing.

One of the most recent developments on the social media scene is that:

Of the following,who is MOST likely to be a LinkedIn user?

Estefan works as a production editor for a major textbook publisher.He hopes to build a list of freelancers whom he can call on to edit and proofread materials for his company.LinkedIn would be a good place for Estefan to find such individuals.

Marketers have largely been frustrated in their attempts to engage with consumers through virtual worlds and online gaming because consumers of these environments are usually so intent on playing the games that they notice little else.

Which of the following statements about the use of social media in marketing is TRUE?

Location-based social networking sites:

Hallmark Cards Hallmark Cards is just one of thousands of companies that have a strong online presence.Hallmark's Twitter account and Facebook page allow the company to talk directly to customers and also lets the customers talk to each other.Hallmark Social Calendar is a Facebook app that helps users stay on top of special events like birthdays and anniversaries;customers can use the app to send electronic cards to their friends' PCs and cell phones.In addition,Hallmark operates several blogs,where it shares anecdotes about the company and often solicits opinions on various aspects of greeting card design and on ideas for gifts and their pricing.The company encourages Facebook fans to talk about their lifestyles and even upload photos of themselves so that it can better understand its market.The conversations consumers have with each other often result in interesting insights,such as gift ideas for specific occasions and the prices they are willing to pay for different gifts. -Refer to Hallmark Cards.Hallmark's Facebook page is best characterized as:

From a marketing standpoint,the most useful Facebook feature is probably _____,which allows a brand to communicate directly with fans via status updates.

Anu is a frequent Foursquare user;she enjoys earning badges and special statuses based on the number of:

Which of the following games is probably the MOST appropriate for marketing and advertising?

Monette has posted over 100 book reviews on Amazon.com.She also frequently reviews products and services on Epinions and posts her impressions of local restaurants on Yelp.As a social media user,Monette would best be characterized as a joiner.

Briefly explain what widgets are and describe how a business can use them from a marketing perspective.

To gain trust in the social media environment,a brand should:

Which of the following is NOT a social networking site?

Marcie and Alyssa are going to the football game this afternoon.Alyssa notices that Marcie is sitting at her computer,and she calls out to ask if Marcie is ready to go."Just a second," replies Marcie."I just want to tweet to everyone where we'll be." Because Alyssa knows a lot about social media,she knows that Marcie is: