Exam 22: Social Media and Marketing

The major impact of new platforms such as the iPhone and Blackberry on social media Web sites is that consumers can access such sites from virtually anywhere.

A review site allows consumers to post,read,rate,and comment on opinions regarding a wide variety of goods and services.

Identify the two broad categories of blogs.Which is generally perceived to be more "authentic"? Why?

What is a podcast? How are they used?

In 2000,Jones Soda used its Web site to ask its mostly teenage customers to suggest new flavors,names,and labels and let other customers vote on which flavors should be introduced into stores.Jones Soda was practicing co-creation.

How has social media changed the way marketers and consumers communicate with one another? How has it changed who is in control of the communication?

A company would probably NOT want to use Twitter to:

Which mobile marketing tool allows 160-character text messages to be sent to and from cell phones?

A _____ allows users to decide which content is promoted on a given Web site by voting that content up or down.

A new alt-country band,Pike 27,wants to use a social media Web site to generate some buzz about their first album.Because of its large music-oriented following,MySpace would be a good site for the band to choose.

Marla is a 55-year-old woman who wants to use a social network site to stay in touch with her son,who is away at college.She also hopes to make contact with some old high school friends.Which of the following is Marla most likely to use for this purpose?

Customers are on social media,and they expect their favorite brands will be there as well.

Content that a company purchases to be placed online is called:

Social commerce combines social media with the basics of e-commerce.

A large part of Twitter's success results from the one-dimensional nature of the platform-it is limited to text messages only,which makes it simpler for people to use than platforms that allow the sharing of photos or external links.

What is social media?

For most people,social media is a marketing experience.

The best way a company can increase sales using social media is to improve customer service.

Marketers need to understand that,in cyberspace,paid media is essentially dead;consequently,they should no longer expend any resources into paid media.

Using consumers to develop and market product is called: