Question 1

A _____ is a retail store that stocks pharmacy-related products and services as its main draw.

Accepted Answer

A)  convenience store 
B)  drugstore 
C)  supermarket 
D)  discount store 
E)  extreme-value store 
A)  convenience store 
B)  drugstore 
C)  supermarket 
D)  discount store 
E)  extreme-value store

Question 2

The two types of franchising are target market franchising and geographic franchising.

Accepted Answer

A) True 
 B)False

Question 3

Flash Foods is the name of a chain of small stores,which carry high-turnover products such as lip balm,milk,soda,beer,bread,and aspirin.Flash Foods stores are open all day every day and would best be classified as convenience stores.

Accepted Answer

A) True 
 B)False

Question 4

John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper-middle-class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop.
Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound.
-Refer to Diaz.In terms of ownership,Diaz's coffee shop would be classified as a(n):

Accepted Answer

A)  franchise 
B)  wholesaler 
C)  independent retail operation 
D)  agency 
E)  chain store 
A)  franchise 
B)  wholesaler 
C)  independent retail operation 
D)  agency 
E)  chain store

Question 5

Another name for an anchor store is a:

Accepted Answer

A)  mass merchandiser 
B)  generator store 
C)  host store 
D)  shopping center pillar 
E)  destination store 
A)  mass merchandiser 
B)  generator store 
C)  host store 
D)  shopping center pillar 
E)  destination store

Question 6

Jennifer owns a greeting card store where she also sells women's purses,Crocs shoes for the whole family,Jibbitz charms,cell phone skins,Sandy Lion stickers,Yankee candles,Godiva chocolates,Precious Memories figurines,beaded jewelry,and stuffed animals.Jennifer uses multibrand merchandising.

Accepted Answer

A) True 
 B)False

Question 7

Anchor stores:

Accepted Answer

A)  are the stores within the mall that sell services rather than products 
B)  are often large department stores that are located at opposite ends of a mall to create a heavy pedestrian traffic flow 
C)  usually specialize in high-priced items like furniture 
D)  is the generic name given to supermarkets that are located within shopping malls 
E)  is a term for retail stores that "drop off" to freestanding locations 
A)  are the stores within the mall that sell services rather than products 
B)  are often large department stores that are located at opposite ends of a mall to create a heavy pedestrian traffic flow 
C)  usually specialize in high-priced items like furniture 
D)  is the generic name given to supermarkets that are located within shopping malls 
E)  is a term for retail stores that "drop off" to freestanding locations

Question 8

Factory outlet stores are generally the same as warehouse clubs,except that a factory outlet store carries only the merchandise of the manufacturer that owns it.

Accepted Answer

A) True 
 B)False

Question 9

Build-a-Bear is a retailer where children can design and assemble a stuffed animal from shelves full of parts.Each child starts by deciding what animal they want.Then,the child moves to a place where the stuffing is added.Finally,the child moves to the area where the last accessories are added.Build-A-Bear is part of a recent trend in retailing referred to as::

Accepted Answer

A)  nonstore retailing 
B)  m-commerce 
C)  convenience retailing 
D)  e-business 
E)  adding interactivity 
A)  nonstore retailing 
B)  m-commerce 
C)  convenience retailing 
D)  e-business 
E)  adding interactivity

Question 10

A retail store can be classified according to its:

Accepted Answer

A)  distribution method 
B)  inventory control 
C)  product assortment 
D)  management style 
E)  decor and atmosphere 
A)  distribution method 
B)  inventory control 
C)  product assortment 
D)  management style 
E)  decor and atmosphere

Question 11

_____ refers to the number of different brands offered within each product assortment.

Accepted Answer

A)  Width 
B)  Length 
C)  Horizontal structure 
D)  Depth 
E)  Vertical structure 
A)  Width 
B)  Length 
C)  Horizontal structure 
D)  Depth 
E)  Vertical structure

Question 12

Housing several departments under one roof,a _____ carries a wide variety of shopping and specialty goods,including apparel,cosmetics,housewares,electronics,and sometimes furniture.

Accepted Answer

A)  supermarket 
B)  specialty store 
C)  convenience store 
D)  super club 
E)  department store 
A)  supermarket 
B)  specialty store 
C)  convenience store 
D)  super club 
E)  department store

Question 13

A store's atmosphere is the overall impression conveyed by a store's physical layout,decor,and surroundings.

Accepted Answer

A) True 
 B)False

Question 14

Providing great customer service is one of the most challenging elements in the retail mix because customer expectations for service are so varied.

Accepted Answer

A) True 
 B)False

Question 15

A common practice among most retailers that seeks to broaden customers' original purchases with related items is called:

Accepted Answer

A)  suggestion selling 
B)  trading up 
C)  bait and switch 
D)  comprehensive selling 
E)  interactive selling 
A)  suggestion selling 
B)  trading up 
C)  bait and switch 
D)  comprehensive selling 
E)  interactive selling

Question 16

_____ sell a limited selection of brand-name appliances,household items,and groceries,usually in bulk on a cash-and-carry basis to members only.

Accepted Answer

A)  Super outlets 
B)  Factory outlets 
C)  Wholesale discounters 
D)  Off-price discount retailers 
E)  Warehouse membership clubs 
A)  Super outlets 
B)  Factory outlets 
C)  Wholesale discounters 
D)  Off-price discount retailers 
E)  Warehouse membership clubs

Question 17

A _____ is an off-price retailer that is owned and operated by a manufacturer and carries one line of merchandise--its own.

Accepted Answer

A)  mass merchandiser 
B)  factory outlet 
C)  wholesale club 
D)  discount store 
E)  bargain basement store 
A)  mass merchandiser 
B)  factory outlet 
C)  wholesale club 
D)  discount store 
E)  bargain basement store

Question 18

Compare and contrast trading up and suggestive selling.

Accepted Answer

These are two common selling techniques.

Question 19

_____ refers to the techniques used to get consumers to buy from their home.Those techniques include direct mail,catalogs and mail order,telemarketing,and electronic retailing.

Accepted Answer

A)  Nonstore vending 
B)  In-home retailing 
C)  Franchising 
D)  Direct marketing 
E)  Direct retailing 
A)  Nonstore vending 
B)  In-home retailing 
C)  Franchising 
D)  Direct marketing 
E)  Direct retailing

Question 20

Prices are usually higher in convenience stores than in supermarkets because convenience stores offer:

Accepted Answer

A)  more specialty goods 
B)  a wider variety of products 
C)  a higher level of customer services 
D)  better location,longer hours,and faster service 
E)  higher quality goods 
A)  more specialty goods 
B)  a wider variety of products 
C)  a higher level of customer services 
D)  better location,longer hours,and faster service 
E)  higher quality goods

A _____ is a retail store that stocks pharmacy-related products and services as its main draw.

The two types of franchising are target market franchising and geographic franchising.

Flash Foods is the name of a chain of small stores,which carry high-turnover products such as lip balm,milk,soda,beer,bread,and aspirin.Flash Foods stores are open all day every day and would best be classified as convenience stores.

Another name for an anchor store is a:

Jennifer owns a greeting card store where she also sells women's purses,Crocs shoes for the whole family,Jibbitz charms,cell phone skins,Sandy Lion stickers,Yankee candles,Godiva chocolates,Precious Memories figurines,beaded jewelry,and stuffed animals.Jennifer uses multibrand merchandising.

Anchor stores:

Factory outlet stores are generally the same as warehouse clubs,except that a factory outlet store carries only the merchandise of the manufacturer that owns it.

A retail store can be classified according to its:

_____ refers to the number of different brands offered within each product assortment.

Housing several departments under one roof,a _____ carries a wide variety of shopping and specialty goods,including apparel,cosmetics,housewares,electronics,and sometimes furniture.

A store's atmosphere is the overall impression conveyed by a store's physical layout,decor,and surroundings.

Providing great customer service is one of the most challenging elements in the retail mix because customer expectations for service are so varied.

A common practice among most retailers that seeks to broaden customers' original purchases with related items is called:

_____ sell a limited selection of brand-name appliances,household items,and groceries,usually in bulk on a cash-and-carry basis to members only.

A _____ is an off-price retailer that is owned and operated by a manufacturer and carries one line of merchandise--its own.

Compare and contrast trading up and suggestive selling.

_____ refers to the techniques used to get consumers to buy from their home.Those techniques include direct mail,catalogs and mail order,telemarketing,and electronic retailing.

Prices are usually higher in convenience stores than in supermarkets because convenience stores offer:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Decisions

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters

Exam 15: Retailing

A _____ is a retail store that stocks pharmacy-related products and services as its main draw.

The two types of franchising are target market franchising and geographic franchising.

Flash Foods is the name of a chain of small stores,which carry high-turnover products such as lip balm,milk,soda,beer,bread,and aspirin.Flash Foods stores are open all day every day and would best be classified as convenience stores.

Another name for an anchor store is a:

Jennifer owns a greeting card store where she also sells women's purses,Crocs shoes for the whole family,Jibbitz charms,cell phone skins,Sandy Lion stickers,Yankee candles,Godiva chocolates,Precious Memories figurines,beaded jewelry,and stuffed animals.Jennifer uses multibrand merchandising.

Anchor stores:

Factory outlet stores are generally the same as warehouse clubs,except that a factory outlet store carries only the merchandise of the manufacturer that owns it.

A retail store can be classified according to its:

_____ refers to the number of different brands offered within each product assortment.

Housing several departments under one roof,a _____ carries a wide variety of shopping and specialty goods,including apparel,cosmetics,housewares,electronics,and sometimes furniture.

A store's atmosphere is the overall impression conveyed by a store's physical layout,decor,and surroundings.

Providing great customer service is one of the most challenging elements in the retail mix because customer expectations for service are so varied.

A common practice among most retailers that seeks to broaden customers' original purchases with related items is called:

_____ sell a limited selection of brand-name appliances,household items,and groceries,usually in bulk on a cash-and-carry basis to members only.

A _____ is an off-price retailer that is owned and operated by a manufacturer and carries one line of merchandise--its own.

Compare and contrast trading up and suggestive selling.

_____ refers to the techniques used to get consumers to buy from their home.Those techniques include direct mail,catalogs and mail order,telemarketing,and electronic retailing.

Prices are usually higher in convenience stores than in supermarkets because convenience stores offer:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Decisions

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters