Exam 15: Retailing

Marketers can precisely target their customers according to demographics,geographics,and psychographics with:

Which type of retail ownership is owned and operated by an individual but is licensed by a larger supporting organization?

_____ are retailers that compete on the basis of low prices,high turnover,and high volume.

Retailers such as Dillard's and Sears are responding to consumer needs by changing product mixes,hours of operation,locations,and prices.These stores are changing aspects of their:

Which type of retailing is the selling of products by representatives who work door-to-door,office-to-office,or at home parties?

Name and briefly describe two new developments in retailing.

Which form of franchising is an ongoing business relationship between a franchisor and a franchisee where the franchisor "sells" a franchisee the rights to use the franchisor's approach to doing business?

Define store atmosphere and name and briefly describe the major determinants of store atmosphere.

Melanie's job for Coldwater Creek,a clothing retailer,is to choose items that are appropriate for the store and its clientele.The items must suit the needs of the customers but be within the price range that the store has developed for its customers.Melanie's job is that of a(n):

After defining and selecting a target market,retailers must develop the six Ps of the retailing mix to successfully meet the needs of the chosen target market.What are the six Ps of the retailing mix?

Based on demographic trends in the U.S. ,discuss the likely prospects for the drugstore industry over the next few years.

Every September and October,Halloween Express opens a temporary store in many malls to sell products during the Halloween season without the long-term commitment of a more expensive retail lease.This is an example of a pop-up shop.

Telemarketing can consist of either unsolicited _____ sales calls,or _____ sales calls,which allow companies to receive orders through toll-free telephone numbers.

_____ shows how much the retailer makes as a percentage of sales after the cost of goods sold is subtracted.

Toys "R" Us sells a huge assortment of toys and children's books at greatly reduced prices.It offers customers few services and competes on the basis of moderate to low prices on the large quantities of merchandise it stocks.Toys "R" Us is an example of a:

Which of the following groups is most likely to be the target market for extreme-value retailers?

The first shopping centers were:

All of the following are factors in creating a store's atmosphere EXCEPT:

There are several types of retail stores,each offering a different product assortment,service level,and price level,according to the shopping preferences of its customers.Name ten types of retailers.For each type,indicate the level of service,price level,and width of product assortment.

Color can be used by retailers to create a mood or focus customer attention on a particular product.